Baukjen vs Phase Eight:Which is more popular?
In September 2026, Phase Eight had more branded searches than Baukjen among women's fashion brands in the United Kingdom. Phase Eight had about 110,000 branded searches, while Baukjen had 18,100. Phase Eight made up 9.1% of all women's fashion brand searches we track, and Baukjen accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about women's fashion brands, Phase Eight appeared in three of the four answers and Baukjen in none.
Who do people search for more?
Phase Eight, about 6 searches for every 1 for Baukjen
Who does AI mention more?
Phase Eight, mentioned in 3 of 4 answers, Baukjen in 0
Who does AI recommend more?
Phase Eight, the only one of the two named
Follow Baukjen vs Phase Eight and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top women's fashion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Phase Eight was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Baukjen did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hobbs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Phase Eight3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Reiss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
ME+EM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Whistles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
RIXO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boden2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jigsaw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mint Velvet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Baukjen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about women's fashion brands
4 answers
Asked ChatGPT
“Where should I buy a wedding guest dress in the UK?”
Asked ChatGPT
“What are the best UK brands for women's workwear?”
Asked ChatGPT
“Which British women's clothing brands are worth the money?”
Searched Google, AI Overview
“clothing brands uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Baukjen or Phase Eight more popular in search?
This chart shows how often people search Google for Baukjen and Phase Eight by name. Each line represents a brand's share of searches for all 14 women's fashion brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Phase Eight, Baukjen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mint Velvet | Reiss | Hobbs | ME+EM | Phase Eight | Sézane | Whistles | Karen Millen | RIXO | Monsoon | Boden | Jigsaw | Baukjen | LK Bennett |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18% | 18% | 12.1% | 6.6% | 9.9% | 8.1% | 8.1% | 8.1% | 2% | 2.2% | 1.6% | 1.3% | 1.6% | 2.4% |
| Nov 2025 | 19.1% | 19.1% | 12.8% | 5.7% | 8.6% | 8.6% | 7% | 8.6% | 2.6% | 1.9% | 0.94% | 1.4% | 1.1% | 2.6% |
| Dec 2025 | 20.5% | 20.5% | 11.2% | 6.2% | 9.2% | 7.5% | 7.5% | 7.5% | 1.8% | 1.7% | 0.55% | 1.8% | 1.2% | 2.8% |
| Jan 2026 | 17.5% | 17.5% | 11.8% | 6.5% | 11.8% | 6.5% | 7.8% | 7.8% | 2.4% | 2.5% | 0.86% | 1.9% | 1.6% | 3.5% |
| Feb 2026 | 15.7% | 15.7% | 10.6% | 7.1% | 12.9% | 7.1% | 8.6% | 8.6% | 2.6% | 2.3% | 0.95% | 1.7% | 1.4% | 4.7% |
| Mar 2026 | 16.8% | 16.8% | 11.3% | 6.2% | 11.3% | 7.5% | 7.5% | 7.5% | 2.8% | 2.4% | 1.5% | 1.5% | 1.9% | 5.1% |
| Apr 2026 | 17.2% | 14% | 11.5% | 7.7% | 11.5% | 6.3% | 7.7% | 7.7% | 2.8% | 3% | 2.3% | 1.5% | 1.5% | 5.2% |
| May 2026 | 16.6% | 16.6% | 11.2% | 7.4% | 11.2% | 6.1% | 7.4% | 9.1% | 3.3% | 4.3% | 2.2% | 1.5% | 1.5% | 1.5% |
| Jun 2026 | 14.3% | 17.6% | 11.8% | 7.8% | 11.8% | 6.5% | 7.8% | 7.8% | 3.5% | 4.5% | 2.4% | 1.6% | 1.3% | 1.3% |
| Jul 2026 | 15.2% | 18.6% | 10.2% | 8.3% | 12.5% | 5.6% | 8.3% | 6.9% | 3.7% | 3.9% | 2.5% | 1.7% | 1.4% | 1.1% |
| Aug 2026 | 16.4% | 16.4% | 11% | 7.4% | 11% | 7.4% | 7.4% | 11% | 2.7% | 2.9% | 1.8% | 2.2% | 1.2% | 1.2% |
| Sep 2026 | 16.7% | 16.7% | 11.2% | 9.1% | 9.1% | 9.1% | 9.1% | 7.5% | 2.7% | 2.4% | 1.8% | 1.8% | 1.5% | 1% |
How has the Baukjen and Phase Eight comparison changed over the last 12 months?
3 findings
- Phase Eight was ahead of Baukjen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baukjen’s share of searches among women's fashion brands in the United Kingdom moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Phase Eight’s share of searches among women's fashion brands in the United Kingdom moved from 9.9% to 9.1%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for United Kingdom women's fashion brands in September 2026?
3 changes
In September 2026, ME+EM overtook Karen Millen and Phase Eight to rank 4th among women's fashion brands in the United Kingdom, with 9.1% of the searches.
In September 2026, Phase Eight lost share of searches among women's fashion brands in the United Kingdom, from 11% to 9.1%.
Estimated monthly branded searches for Baukjen in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baukjen’s and Phase Eight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baukjen
1 branded search term
- baukjen
Phase Eight
1 branded search term
- phase eight
Other head-to-heads among women's fashion brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.