Bassetts Vitamins vs Feel:Which is more popular in the United Kingdom?
In September 2026, Bassetts Vitamins had more branded searches than Feel among vitamin and supplement brands in the United Kingdom. Bassetts Vitamins had about 1,900 branded searches, while Feel had 1,470. Bassetts Vitamins made up 1.2% of all vitamin and supplement brand searches we track, and Feel accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about vitamin and supplement brands, neither Bassetts Vitamins nor Feel appeared in any of the five answers.
Who do people search for more?
Bassetts Vitamins, about 29% more searches than Feel
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top vitamin and supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bassetts Vitamins nor Feel showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vitabiotics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pregnacare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Centrum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Solgar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Healthspan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wild Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simply Supplements0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seven Seas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bassetts Vitamins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Feel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin and supplement brands
5 answers
Asked ChatGPT
“What's the best multivitamin to take in the UK?”
Asked ChatGPT
“Which vitamin brands are actually good quality?”
Asked ChatGPT
“What's the best pregnancy vitamin?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Bassetts Vitamins or Feel more popular in search?
This chart shows how often people search Google for Bassetts Vitamins and Feel by name. Each line represents a brand's share of searches for all 13 vitamin and supplement brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Bassetts Vitamins, Feel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vitabiotics | Healthspan | Wild Nutrition | Pregnacare | Simply Supplements | Centrum | Seven Seas | Solgar | Myvitamins | Together Health | Bassetts Vitamins | Feel | Nature's Bounty |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 20.3% | 20.3% | 11.1% | 4.1% | 4.1% | 6.1% | 3.3% | 3.3% | 2.2% | 0.95% | 1.6% | 0.44% |
| Nov 2025 | 30.5% | 15.7% | 19.3% | 10.6% | 4.7% | 3.9% | 3.9% | 3.1% | 3.9% | 2.1% | 0.9% | 1.1% | 0.42% |
| Dec 2025 | 25.9% | 19.7% | 19.7% | 10.8% | 3.9% | 3.9% | 3.9% | 3.2% | 3.9% | 2.1% | 0.95% | 1.3% | 0.43% |
| Jan 2026 | 19.9% | 22.7% | 22.7% | 10.2% | 4.5% | 3.7% | 3.7% | 3% | 4.5% | 2% | 1.1% | 1.3% | 0.46% |
| Feb 2026 | 20.1% | 22.6% | 22.6% | 10.1% | 4.5% | 3.7% | 3.7% | 3% | 4.5% | 2.5% | 1.1% | 1.2% | 0.4% |
| Mar 2026 | 19.3% | 21.7% | 21.7% | 11.9% | 5.3% | 3.5% | 4.3% | 2.9% | 4.3% | 2.4% | 1% | 1.2% | 0.39% |
| Apr 2026 | 19.7% | 22.2% | 22.2% | 12.1% | 4.4% | 3.6% | 4.4% | 3% | 3.6% | 2.4% | 1% | 1% | 0.32% |
| May 2026 | 21.4% | 24.1% | 19.7% | 10.8% | 4.8% | 3.9% | 4.8% | 2.6% | 3.2% | 2.1% | 1.1% | 1.1% | 0.35% |
| Jun 2026 | 21.4% | 24.4% | 20% | 10.9% | 4.9% | 4% | 4% | 2.7% | 3.3% | 2.2% | 0.96% | 1.1% | 0.29% |
| Jul 2026 | 22.7% | 21.2% | 21.2% | 11.6% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 2.3% | 0.83% | 1% | 0.31% |
| Aug 2026 | 22.7% | 21.2% | 21.2% | 11.6% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 2.3% | 0.83% | 0.94% | 0.38% |
| Sep 2026 | 22.6% | 20.8% | 20.8% | 11.4% | 5.1% | 4.2% | 4.2% | 3.4% | 2.8% | 2.3% | 1.2% | 0.92% | 0.37% |
How has branded search for Bassetts Vitamins and Feel changed in the United Kingdom over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Bassetts Vitamins took it in April 2026, Feel took it in June 2026, Bassetts Vitamins took it in September 2026.
- Across the 12 months ending September 2026, Bassetts Vitamins’ share of searches among vitamin and supplement brands in the United Kingdom moved from 0.95% to 1.2%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Feel’s share of searches among vitamin and supplement brands in the United Kingdom moved from 1.6% to 0.92%, and its estimated monthly branded searches moved from 3.2K to 1.5K.
How did search popularity change for United Kingdom vitamin and supplement brands in September 2026?
2 changes
In September 2026, Bassetts Vitamins rose from 12th to 11th among vitamin and supplement brands in the United Kingdom.
In September 2026, Feel fell from 11th to 12th among vitamin and supplement brands in the United Kingdom.
How are Bassetts Vitamins’ and Feel’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bassetts Vitamins’ and Feel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bassetts Vitamins
1 branded search term
- bassetts vitamins
Feel
2 branded search terms
- feel supplements
- feel vitamins
Other head-to-heads among vitamin and supplement brands
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