Babyzen vs UPPAbaby:Which is more popular in the United Kingdom?
In September 2026, Babyzen had more branded searches than UPPAbaby among pram and pushchair brands in the United Kingdom. Babyzen had about 3,600 branded searches, while UPPAbaby had 2,400. Babyzen made up 2.3% of all pram and pushchair brand searches we track, and UPPAbaby accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about pram and pushchair brands, neither Babyzen nor UPPAbaby appeared in any of the five answers.
Who do people search for more?
Babyzen, about 50% more searches than UPPAbaby
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top pram and pushchair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Babyzen nor UPPAbaby showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Silver Cross3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bugaboo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
iCandy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nuna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ickle Bubba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mamas & Papas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Babyzen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UPPAbaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and pushchair brands
5 answers
Asked ChatGPT
“What's the best pram for a newborn in the UK?”
Asked ChatGPT
“Which pushchair is best for city living?”
Asked ChatGPT
“What's the best travel system pram?”
Searched Google, AI Overview
“prams”
Searched Google, AI Overview
“pushchairs”
- 1Joie
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Babyzen or UPPAbaby more popular in search?
This chart shows how often people search Google for Babyzen and UPPAbaby by name. Each line represents a brand's share of searches for all 12 pram and pushchair brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Babyzen, UPPAbaby. The figures are in the table below the chart.
View monthly share of searches table
| Month | iCandy | Silver Cross | Bugaboo | Ickle Bubba | Venicci | Nuna | Cybex | Joie | Mamas & Papas | Babyzen | Joolz | UPPAbaby |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 16.5% | 13.5% | 11% | 9.6% | 7.4% | 4% | 4% | 4% | 3.3% | 2.2% | 1.8% |
| Nov 2025 | 20.7% | 16.3% | 13.4% | 13.4% | 8.1% | 7.3% | 4.9% | 4% | 4% | 3.3% | 2.6% | 2.2% |
| Dec 2025 | 23.5% | 17.2% | 11.5% | 11.5% | 8.2% | 7.7% | 5.1% | 4.2% | 4.2% | 2.8% | 2.3% | 1.9% |
| Jan 2026 | 22.5% | 17.8% | 11.9% | 11.9% | 8.9% | 6.5% | 5.3% | 4.3% | 3.5% | 3.5% | 1.9% | 1.9% |
| Feb 2026 | 22.9% | 18.1% | 12.1% | 12.1% | 9% | 6.6% | 4.4% | 4.4% | 3.6% | 2.9% | 1.9% | 1.9% |
| Mar 2026 | 20.7% | 16.3% | 13.4% | 13.4% | 8.1% | 7.3% | 4.9% | 4.9% | 4% | 3.3% | 2.2% | 1.7% |
| Apr 2026 | 21.4% | 16.9% | 11.3% | 11.3% | 8.4% | 9.2% | 5% | 5% | 4.1% | 3.4% | 2.2% | 1.8% |
| May 2026 | 22.2% | 17.6% | 11.7% | 11.7% | 8.8% | 7.8% | 5.3% | 4.3% | 3.5% | 2.9% | 2.3% | 1.9% |
| Jun 2026 | 18.8% | 18.2% | 14.9% | 12.1% | 9% | 8.1% | 4.4% | 4.4% | 3.6% | 2.9% | 1.9% | 1.6% |
| Jul 2026 | 18.4% | 17.8% | 14.6% | 11.9% | 8.9% | 9.7% | 4.3% | 4.3% | 3.6% | 2.9% | 1.9% | 1.6% |
| Aug 2026 | 20.3% | 17.1% | 11.4% | 11.4% | 10.4% | 9.3% | 5.1% | 5.1% | 3.4% | 2.3% | 2.3% | 1.8% |
| Sep 2026 | 22.3% | 17.6% | 11.8% | 11.8% | 10.2% | 7.9% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 1.6% |
How has branded search for Babyzen and UPPAbaby changed in the United Kingdom over the last 12 months?
3 findings
- Babyzen was ahead of UPPAbaby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Babyzen’s share of searches among pram and pushchair brands in the United Kingdom moved from 3.3% to 2.3%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, UPPAbaby’s share of searches among pram and pushchair brands in the United Kingdom moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United Kingdom pram and pushchair brands in September 2026?
2 changes
How are Babyzen’s and UPPAbaby’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Babyzen’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pram and pushchair brands
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