Brandwave

Atom bank vs Starling Bank:Which is more popular?

In September 2026, Starling Bank had more branded searches than Atom bank among neobanks in the United Kingdom. Starling Bank had about 80,300 branded searches, while Atom bank had 12,100. Starling Bank made up 21.1% of all neobank searches we track, and Atom bank accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about neobanks, Starling Bank appeared in all five answers and Atom bank in none.

Among neobanks in the United Kingdom in September 2026

Who do people search for more?

Starling Bank, about 7 searches for every 1 for Atom bank

Starling Bank 80.3K searchesAtom bank 12.1K searches

Who does AI mention more?

Starling Bank, mentioned in every answer we collected

Starling Bank in 5 of 5Atom bank in 0 of 5

Who does AI recommend more?

Starling Bank, the only one of the two named

Starling Bank first in 5Atom bank never named

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Top neobanks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Starling Bank appeared in all five answers. Atom bank did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Starling Bank1st
  2. Monzo2nd
  3. Chase UK3rd
  4. Revolut4th
  5. Zopa–
  6. Atom bank–
  7. Kroo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Monzo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starling Bank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase UK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revolut4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zopa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atom bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kroo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about neobanks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Atom bank or Starling Bank more popular in search?

This chart shows how often people search Google for Atom bank and Starling Bank by name. Each line represents a brand's share of searches for all seven neobank brands we track, month by month, from searches in United Kingdom.

Atom bank and Starling Bank among neobanks in the United Kingdom, by month

Share of searches by month for Starling Bank, Atom bank. The figures are in the table below the chart.

View monthly share of searches table
MonthMonzoRevolutStarling BankZopaChase UKAtom bankKroo
Oct 202531.4%22.7%25.2%6.9%6.1%5.6%2.1%
Nov 202530.2%21.8%27.7%7.6%5.6%5.1%2.1%
Dec 202531.7%22.1%26.3%7.2%5.8%4.8%2.1%
Jan 202640.6%17.2%24.3%5.5%6.1%4.5%1.8%
Feb 202632.1%20.2%26.5%7.3%6.6%4.9%2.4%
Mar 202630.8%24.9%24.7%6.7%6.1%4.5%2.2%
Apr 202629.1%23%29%6.6%5.6%4.4%2.4%
May 202630.6%24.7%26.5%5.9%6.1%4%2.2%
Jun 202629.2%26.9%25.9%7.2%4.9%3.9%2%
Jul 202630.2%28.5%24.4%5.5%5.7%3.7%2.1%
Aug 202636.7%24.5%23.2%5.2%4.4%4.2%1.8%
Sep 202641.5%23.2%21.1%5.8%3.5%3.2%1.7%

How has the Atom bank and Starling Bank comparison changed over the last 12 months?

3 findings
  • Starling Bank was ahead of Atom bank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Atom bank’s share of searches among neobanks in the United Kingdom moved from 5.6% to 3.2%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Starling Bank’s share of searches among neobanks in the United Kingdom moved from 25.2% to 21.1%, and its estimated monthly branded searches moved from 81.3K to 80.3K.

How did search popularity change for United Kingdom neobanks in September 2026?

2 changes

  1. In September 2026, Starling Bank lost share of searches among neobanks in the United Kingdom, from 23.2% to 21.1%.

  2. In September 2026, Atom bank lost share of searches among neobanks in the United Kingdom, from 4.2% to 3.2%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Atom bank’s and Starling Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atom bank

1 branded search term

  • atom bank

Starling Bank

9 branded search terms

  • bank starling
  • starling app
  • starling bank app
  • starling bank application
  • starling bank card
  • starling bank loans
  • starling business bank
  • starling card
  • starling interest rates

How the Brand Demand Index is measured

Other head-to-heads among neobanks

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