Brandwave

Astrid & Miyu vs Daisy London:Which is more popular?

In September 2026, Astrid & Miyu had more branded searches than Daisy London among jewellery brands in the United Kingdom. Astrid & Miyu had about 110,000 branded searches, while Daisy London had 4,400. Astrid & Miyu made up 14.9% of all jewellery brand searches we track, and Daisy London accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Astrid & Miyu appeared in two of the five answers and Daisy London in one. Astrid & Miyu was mentioned before Daisy London in every answer that named either.

Among jewellery brands in the United Kingdom in September 2026

Who do people search for more?

Astrid & Miyu, about 25 searches for every 1 for Daisy London

Astrid & Miyu 110K searchesDaisy London 4.4K searches

Who does AI mention more?

Astrid & Miyu, mentioned in 2 of 5 answers, Daisy London in 1

Astrid & Miyu in 2 of 5Daisy London in 1 of 5

Who does AI recommend more?

Astrid & Miyu, named ahead of Daisy London in 2 of 2 answers

Astrid & Miyu first in 2Daisy London never first

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Astrid & Miyu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Daisy London was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Astrid & Miyu was listed before Daisy London in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Monica Vinader1st
  2. Missoma2nd
  3. Astrid & Miyu3rd
  4. Abbott Lyon4th
  5. Daisy London4th
  6. Pandora6th
  7. Boodles6th
  8. Orelia–
  9. Edge of Ember–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Missoma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monica Vinader4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Abbott Lyon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Astrid & Miyu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boodles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Daisy London1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orelia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edge of Ember0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Astrid & Miyu or Daisy London more popular in search?

This chart shows how often people search Google for Astrid & Miyu and Daisy London by name. Each line represents a brand's share of searches for all nine jewellery brands we track, month by month, from searches in United Kingdom.

Astrid & Miyu and Daisy London among jewellery brands in the United Kingdom, by month

Share of searches by month for Astrid & Miyu, Daisy London. The figures are in the table below the chart.

View monthly share of searches table
MonthPandoraAbbott LyonMonica VinaderAstrid & MiyuMissomaBoodlesOreliaDaisy LondonEdge of Ember
Oct 202531.9%26.8%14.7%18%4.4%2%1.1%0.59%0.48%
Nov 202532.6%32.1%17.5%11.7%3.5%1.1%0.71%0.47%0.31%
Dec 202537.6%28.4%15.5%12.7%3.1%1.1%0.76%0.51%0.28%
Jan 202634.8%21.3%21.3%14.3%4.3%1.9%1%0.7%0.47%
Feb 202634.4%25.6%17.2%14%4.2%2.3%1.3%0.69%0.46%
Mar 202630.8%28%15.4%15.4%3.8%4.6%1.1%0.61%0.41%
Apr 202632.1%22.1%18%18%4.4%2.4%1.6%0.72%0.48%
May 202634.4%19.5%19.5%15.9%4.8%3.2%1.4%0.64%0.52%
Jun 202633%18.6%22.7%15.1%5.6%2.5%1.4%0.6%0.6%
Jul 202632.5%20.4%20.4%16.6%5%2.2%1.5%0.66%0.66%
Aug 202633.3%23.1%18.9%15.4%4.6%2.1%1.4%0.76%0.5%
Sep 202639.4%18.3%18.3%14.9%4.5%2.5%1.1%0.6%0.39%

How has the Astrid & Miyu and Daisy London comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom jewellery brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

  2. Estimated monthly branded searches for Daisy London in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Astrid & Miyu’s and Daisy London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Astrid & Miyu

1 branded search term

  • astrid and miyu

Daisy London

1 branded search term

  • daisy london

How the Brand Demand Index is measured

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