Brandwave

ASOS vs Yours Clothing:Which is more popular?

In September 2026, Yours Clothing had more branded searches than ASOS among plus size fashion retailers in the United Kingdom. Yours Clothing had about 301,000 branded searches, while ASOS had 3,600. Yours Clothing made up 33.7% of all plus size fashion retailer searches we track, and ASOS accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about plus size fashion retailers, both ASOS and Yours Clothing appeared in all five answers. Yours Clothing was mentioned before ASOS in four out of five answers.

Among plus size fashion retailers in the United Kingdom in September 2026

Who do people search for more?

Yours Clothing, about 84 searches for every 1 for ASOS

Yours Clothing 301K searchesASOS 3.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

ASOS in 5 of 5Yours Clothing in 5 of 5

Who does AI recommend more?

Yours Clothing, named ahead of ASOS in 4 of 5 answers

Yours Clothing first in 4ASOS first in 1

Follow ASOS vs Yours Clothing and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top plus size fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both ASOS and Yours Clothing showed up in all five answers. Yours Clothing was listed before ASOS in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yours Clothing1st
  2. ASOS2nd
  3. Simply Be3rd
  4. Evans4th
  5. New Look5th
  6. JD Williams–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yours Clothing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASOS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply Be3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Look3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JD Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plus size fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is ASOS or Yours Clothing more popular in search?

This chart shows how often people search Google for ASOS and Yours Clothing by name. Each line represents a brand's share of searches for all six plus size fashion retailers we track, month by month, from searches in United Kingdom.

ASOS and Yours Clothing among plus size fashion retailers in the United Kingdom, by month

Share of searches by month for Yours Clothing, ASOS. The figures are in the table below the chart.

View monthly share of searches table
MonthJD WilliamsYours ClothingSimply BeEvansASOSNew Look
Oct 202541.7%27.9%27.9%1.7%0.5%0.41%
Nov 202544.1%29.5%24.2%1.5%0.35%0.35%
Dec 202544.2%29.6%24.2%1.2%0.43%0.43%
Jan 202641.8%28%28%1.4%0.5%0.41%
Feb 202639.2%32%26.2%1.6%0.57%0.47%
Mar 202644%29.5%24.1%1.4%0.53%0.43%
Apr 202643.9%29.4%24%1.8%0.53%0.43%
May 202641.6%27.8%27.8%1.7%0.5%0.5%
Jun 202643.9%29.4%24%1.8%0.53%0.43%
Jul 202641%33.6%22.4%2%0.49%0.49%
Aug 202641.2%33.7%22.5%1.7%0.49%0.4%
Sep 202641.3%33.7%22.5%1.7%0.4%0.4%

ASOS sells other things too, so only its searches that name this product count here, like “asos curve”.

How has the ASOS and Yours Clothing comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom plus size fashion retailers in September 2026?

2 changes

  1. Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 29.4% to 33.7% in September 2026.

  2. Estimated monthly branded searches for ASOS in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASOS’s and Yours Clothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASOS

1 branded search term

  • asos curve

Yours Clothing

1 branded search term

  • yours clothing

How the Brand Demand Index is measured

Other head-to-heads among plus size fashion retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free