ASOS vs Simply Be:Which is more popular?
In September 2026, Simply Be had more branded searches than ASOS among plus size fashion retailers in the United Kingdom. Simply Be had about 201,000 branded searches, while ASOS had 3,600. Simply Be made up 22.5% of all plus size fashion retailer searches we track, and ASOS accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about plus size fashion retailers, ASOS appeared in all five answers and Simply Be in three. ASOS was mentioned before Simply Be in every answer.
Who do people search for more?
Simply Be, about 56 searches for every 1 for ASOS
Who does AI mention more?
ASOS, mentioned in every answer we collected
Who does AI recommend more?
ASOS, named ahead of Simply Be in every answer
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Top plus size fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASOS appeared in all five answers. Simply Be was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ASOS was listed before Simply Be in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yours Clothing1st- ASOS2nd
- Simply Be3rd
Evans4th
New Look5th
JD Williams–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yours Clothing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASOS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simply Be3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- New Look3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JD Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plus size fashion retailers
5 answers
Asked ChatGPT
“Where are the best places to buy plus size clothes in the UK?”
Asked ChatGPT
“Which UK shops have the best plus size dresses?”
Asked ChatGPT
“Where can I find affordable plus size clothing online?”
Searched Google, AI Overview
“plus size clothing”
Searched Google, AI Overview
“best plus size clothing uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is ASOS or Simply Be more popular in search?
This chart shows how often people search Google for ASOS and Simply Be by name. Each line represents a brand's share of searches for all six plus size fashion retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Simply Be, ASOS. The figures are in the table below the chart.
View monthly share of searches table
| Month | JD Williams | Yours Clothing | Simply Be | Evans | ASOS | New Look |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27.9% | 27.9% | 1.7% | 0.5% | 0.41% |
| Nov 2025 | 44.1% | 29.5% | 24.2% | 1.5% | 0.35% | 0.35% |
| Dec 2025 | 44.2% | 29.6% | 24.2% | 1.2% | 0.43% | 0.43% |
| Jan 2026 | 41.8% | 28% | 28% | 1.4% | 0.5% | 0.41% |
| Feb 2026 | 39.2% | 32% | 26.2% | 1.6% | 0.57% | 0.47% |
| Mar 2026 | 44% | 29.5% | 24.1% | 1.4% | 0.53% | 0.43% |
| Apr 2026 | 43.9% | 29.4% | 24% | 1.8% | 0.53% | 0.43% |
| May 2026 | 41.6% | 27.8% | 27.8% | 1.7% | 0.5% | 0.5% |
| Jun 2026 | 43.9% | 29.4% | 24% | 1.8% | 0.53% | 0.43% |
| Jul 2026 | 41% | 33.6% | 22.4% | 2% | 0.49% | 0.49% |
| Aug 2026 | 41.2% | 33.7% | 22.5% | 1.7% | 0.49% | 0.4% |
| Sep 2026 | 41.3% | 33.7% | 22.5% | 1.7% | 0.4% | 0.4% |
ASOS sells other things too, so only its searches that name this product count here, like “asos curve”.
How has the ASOS and Simply Be comparison changed over the last 12 months?
3 findings
- Simply Be was ahead of ASOS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASOS’s share of searches among plus size fashion retailers in the United Kingdom moved from 0.5% to 0.4%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Simply Be’s share of searches among plus size fashion retailers in the United Kingdom moved from 27.9% to 22.5%, and its estimated monthly branded searches moved from 301K to 201K.
How did search popularity change for United Kingdom plus size fashion retailers in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASOS’s and Simply Be’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among plus size fashion retailers
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