ASOS vs Evans:Which is more popular?

Name: ASOS vs Evans: Which is searched more in the United Kingdom?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Evans had more branded searches than ASOS among plus size fashion retailers in the United Kingdom. Evans had about 14,800 branded searches, while ASOS had 3,600. Evans made up 1.7% of all plus size fashion retailer searches we track, and ASOS accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about plus size fashion retailers, ASOS appeared in all five answers and Evans in four. ASOS was mentioned before Evans in every answer.

Among plus size fashion retailers in the United Kingdom in September 2026

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Top plus size fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ASOS appeared in all five answers. Evans was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ASOS was listed before Evans in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Yours Clothing	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
ASOS	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Evans	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Simply Be	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
New Look	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
JD Williams	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Yours Clothing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASOS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Evans4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Simply Be3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New Look3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JD Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plus size fashion retailers

5 answers

Asked ChatGPT
“Where are the best places to buy plus size clothes in the UK?”
1. 1Yours Clothing
2. 2ASOS
3. 3Simply Be
4. 4New Look
5. 5Evans
Asked ChatGPT
“Which UK shops have the best plus size dresses?”
1. 1Yours Clothing
2. 2ASOS
3. 3Simply Be
4. 4Evans
5. 5New Look
Asked ChatGPT
“Where can I find affordable plus size clothing online?”
1. 1Yours Clothing
2. 2ASOS
3. 3Simply Be
4. 4New Look
Searched Google, AI Overview
“plus size clothing”
1. 1ASOS
2. 2Yours Clothing
3. 3Evans
Searched Google, AI Overview
“best plus size clothing uk”
1. 1Yours Clothing
2. 2ASOS
3. 3Evans

Not named in any answer:

JD Williams

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is ASOS or Evans more popular in search?

This chart shows how often people search Google for ASOS and Evans by name. Each line represents a brand's share of searches for all six plus size fashion retailers we track, month by month, from searches in United Kingdom.

ASOS and Evans among plus size fashion retailers in the United Kingdom, by month

Month	JD Williams	Yours Clothing	Simply Be	Evans	ASOS	New Look
Oct 2025	41.7%	27.9%	27.9%	1.7%	0.5%	0.41%
Nov 2025	44.1%	29.5%	24.2%	1.5%	0.35%	0.35%
Dec 2025	44.2%	29.6%	24.2%	1.2%	0.43%	0.43%
Jan 2026	41.8%	28%	28%	1.4%	0.5%	0.41%
Feb 2026	39.2%	32%	26.2%	1.6%	0.57%	0.47%
Mar 2026	44%	29.5%	24.1%	1.4%	0.53%	0.43%
Apr 2026	43.9%	29.4%	24%	1.8%	0.53%	0.43%
May 2026	41.6%	27.8%	27.8%	1.7%	0.5%	0.5%
Jun 2026	43.9%	29.4%	24%	1.8%	0.53%	0.43%
Jul 2026	41%	33.6%	22.4%	2%	0.49%	0.49%
Aug 2026	41.2%	33.7%	22.5%	1.7%	0.49%	0.4%
Sep 2026	41.3%	33.7%	22.5%	1.7%	0.4%	0.4%

ASOS sells other things too, so only its searches that name this product count here, like “asos curve”.

How has the ASOS and Evans comparison changed over the last 12 months?

3 findings

Evans was ahead of ASOS in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, ASOS’s share of searches among plus size fashion retailers in the United Kingdom moved from 0.5% to 0.4%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
Across the 12 months ending September 2026, Evans’ share of searches among plus size fashion retailers in the United Kingdom held steady at 1.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for United Kingdom plus size fashion retailers in September 2026?

2 changes

Estimated monthly branded searches for ASOS in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for Evans in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ASOS’s and Evans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASOS

1 branded search term

asos curve

Evans

1 branded search term

evans clothing

How the Brand Demand Index is measured

Other head-to-heads among plus size fashion retailers

See all 6 plus size fashion retailers ranked

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