Brandwave

Apple Watch vs Huawei:Which is more popular?

In September 2026, Apple Watch had more branded searches than Huawei among smartwatch brands in the United Kingdom. Apple Watch had about 450,000 branded searches, while Huawei had 18,100. Apple Watch made up 49.4% of all smartwatch brand searches we track, and Huawei accounted for 2%. When we asked ChatGPT and Google AI Overviews about smartwatch brands, Apple Watch appeared in three of the five answers and Huawei in one. Apple Watch was mentioned before Huawei in two out of three answers that named either.

Among smartwatch brands in the United Kingdom in September 2026

Who do people search for more?

Apple Watch, about 25 searches for every 1 for Huawei

Apple Watch 450K searchesHuawei 18.1K searches

Who does AI mention more?

Apple Watch, mentioned in 3 of 5 answers, Huawei in 1

Apple Watch in 3 of 5Huawei in 1 of 5

Who does AI recommend more?

Apple Watch, named ahead of Huawei in 2 of 3 answers

Apple Watch first in 2Huawei first in 1

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Top smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Watch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Huawei was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apple Watch was listed before Huawei in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. Fitbit3rd
  4. Amazfit4th
  5. Samsung Galaxy Watch5th
  6. Huawei6th
  7. Google Pixel7th
  8. WHOOP–
  9. COROS–
  10. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Pixel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung Galaxy Watch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huawei1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Apple Watch or Huawei more popular in search?

This chart shows how often people search Google for Apple Watch and Huawei by name. Each line represents a brand's share of searches for all ten smartwatch brands we track, month by month, from searches in United Kingdom.

Apple Watch and Huawei among smartwatch brands in the United Kingdom, by month

Share of searches by month for Apple Watch, Huawei. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchFitbitGarminSamsung Galaxy WatchWHOOPGoogle PixelAmazfitHuaweiCOROSPolar
Oct 202549.5%14.8%14.8%9.1%3%3.3%1.6%2.4%1.1%0.32%
Nov 202554.6%13.4%13.4%8.2%2.7%3.4%1.5%1.8%0.8%0.29%
Dec 202555.3%13.6%13.6%7.2%3.3%2.8%1.5%1.8%0.67%0.24%
Jan 202645.8%16.8%16.8%7.3%5%2.7%2.3%1.8%1%0.37%
Feb 202647.4%14.2%17.4%7.5%5.2%2.6%2.3%1.9%1%0.37%
Mar 202646.6%13.9%17.1%8.6%5.1%3.1%2.3%1.9%1%0.37%
Apr 202643.8%16.1%19.6%7%5.9%2.4%2.2%1.8%0.96%0.35%
May 202641.7%22.8%15.3%6.6%5.6%2.5%2%2%1.1%0.33%
Jun 202643.4%19.5%15.9%7.4%5.8%2.6%2.1%2.1%0.78%0.28%
Jul 202639.7%17.8%17.8%9.5%6.5%2.9%2.4%2%1.1%0.32%
Aug 202642.5%15.6%19.1%8.3%5.7%3.4%2.1%2.1%0.94%0.33%
Sep 202649.4%14.8%14.8%7.4%5.4%3%2%2%0.89%0.26%

How has the Apple Watch and Huawei comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom smartwatch brands in September 2026?

2 changes

  1. In September 2026, Apple Watch gained share of searches among smartwatch brands in the United Kingdom, from 42.5% to 49.4%.

  2. Estimated monthly branded searches for Huawei in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple Watch’s and Huawei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Watch

1 branded search term

  • apple watch

Huawei

1 branded search term

  • huawei watch

How the Brand Demand Index is measured

Other head-to-heads among smartwatch brands

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