Brandwave

Amazon Music vs Tidal:Which is more popular?

In September 2026, Amazon Music had more branded searches than Tidal among music streaming services in the United Kingdom. Amazon Music had about 135,000 branded searches, while Tidal had 74,000. Amazon Music made up 3.4% of all music streaming service searches we track, and Tidal accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about music streaming services, Amazon Music and Tidal each appeared in three of the four answers. Tidal was mentioned before Amazon Music in three out of four answers.

Among music streaming services in the United Kingdom in September 2026

Who do people search for more?

Amazon Music, about 82% more searches than Tidal

Amazon Music 135K searchesTidal 74K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Amazon Music in 3 of 4Tidal in 3 of 4

Who does AI recommend more?

Tidal, named ahead of Amazon Music in 3 of 4 answers

Tidal first in 3Amazon Music first in 1

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Top music streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Amazon Music and Tidal were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tidal was listed before Amazon Music in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple Music1st
  2. Spotify2nd
  3. Tidal3rd
  4. YouTube Music4th
  5. Amazon Music5th
  6. SoundCloud–
  7. Deezer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Apple Music4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YouTube Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Amazon Music3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tidal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SoundCloud0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Deezer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about music streaming services

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Amazon Music or Tidal more popular in search?

This chart shows how often people search Google for Amazon Music and Tidal by name. Each line represents a brand's share of searches for all seven music streaming services we track, month by month, from searches in United Kingdom.

Amazon Music and Tidal among music streaming services in the United Kingdom, by month

Share of searches by month for Amazon Music, Tidal. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotifyYouTube MusicSoundCloudApple MusicAmazon MusicTidalDeezer
Oct 202555.6%20.4%13.7%4.1%3.4%1.8%1%
Nov 202557.3%17.2%14.1%4.2%4.2%1.9%1%
Dec 202562.2%15.3%12.5%3.7%3.7%1.7%0.92%
Jan 202655.2%20.3%13.6%4.1%4.1%1.8%1%
Feb 202659.4%17.9%11.9%4.4%3.6%2%0.88%
Mar 202655.1%20.3%13.5%4.9%3.3%1.8%1%
Apr 202657.6%21.2%11.6%3.5%3.5%1.9%0.85%
May 202660.5%18.2%12.1%3.6%3%1.6%0.89%
Jun 202654.8%20.1%13.5%4.9%4%1.8%0.81%
Jul 202654.5%20%13.4%4.9%4%2.2%0.99%
Aug 202657.8%21.3%11.6%2.9%3.5%2.3%0.57%
Sep 202657.1%21%11.5%4.2%3.4%1.9%0.84%

How has the Amazon Music and Tidal comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom music streaming services in September 2026?

2 changes
  1. In September 2026, Apple Music overtook Amazon Music to rank 4th among music streaming services in the United Kingdom, with 4.2% of the searches.

  2. Amazon Music’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 4% to 3.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Music’s and Tidal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Music

1 branded search term

  • amazon music

Tidal

1 branded search term

  • tidal

How the Brand Demand Index is measured

Other head-to-heads among music streaming services

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