Brandwave

1st Central vs Admiral:Which is more popular?

In September 2026, Admiral had more branded searches than 1st Central among van insurance providers in the United Kingdom. Admiral had about 6,600 branded searches, while 1st Central had 140. Admiral made up 35.4% of all van insurance provider searches we track, and 1st Central accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about van insurance providers, neither 1st Central nor Admiral appeared in any of the five answers.

Among van insurance providers in the United Kingdom in September 2026

Who do people search for more?

Admiral, about 47 searches for every 1 for 1st Central

Admiral 6.6K searches1st Central 140 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

1st Central in 0 of 5Admiral in 0 of 5

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Top van insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither 1st Central nor Admiral showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Van Insurer1st
  2. Aviva2nd
  3. AXA2nd
  4. RAC4th
  5. Direct Line5th
  6. Admiral–
  7. Tradex Insurance–
  8. Hastings Direct–
  9. Ageas–
  10. 1st Central–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Van Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Direct Line1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AXA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Admiral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradex Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ageas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 1st Central0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about van insurance providers

5 answers

  • Asked ChatGPT

    “Who has the best van insurance in the UK?”

    1. 1AXA
    2. 2The Van Insurer
    3. 3RAC
    4. 4Direct Line

  • Asked ChatGPT

    “Which company should I insure my van with?”

    1. 1Aviva
    2. 2The Van Insurer
    3. 3RAC

  • Asked ChatGPT

    “What's the cheapest van insurance for a tradesperson in the UK?”

    1. 1The Van Insurer

  • Searched Google, AI Overview

    “van insurance”

    1. Searched Google, AI Overview

      “van insurance quote”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

      Is 1st Central or Admiral more popular in search?

      This chart shows how often people search Google for 1st Central and Admiral by name. Each line represents a brand's share of searches for all ten van insurance providers we track, month by month, from searches in United Kingdom.

      1st Central and Admiral among van insurance providers in the United Kingdom, by month

      Share of searches by month for Admiral, 1st Central. The figures are in the table below the chart.

      View monthly share of searches table
      MonthAdmiralDirect LineAvivaTradex InsuranceHastings DirectAXARACAgeasThe Van Insurer1st Central
      Oct 202534%22.7%9.8%12.4%8.2%4.5%2.5%3.7%1.3%0.88%
      Nov 202537.7%20.6%10.9%10.9%7.4%4.1%2.7%3.4%1.5%0.8%
      Dec 202535.7%23.8%10.6%10.6%6.6%4.8%2.6%3.2%1.4%0.73%
      Jan 202633.1%22.1%12%9.5%8%5%3.6%3.6%2%1.1%
      Feb 202633.3%22.2%12.1%9.6%8.1%4.4%3.6%3.6%2%1.1%
      Mar 202636.2%19.7%10.7%10.7%8.5%4.5%3.2%3.9%1.7%0.76%
      Apr 202633.8%22.5%12.3%9.7%8.2%4.5%3%3.7%1.6%0.72%
      May 202636.9%20.1%10.6%8.9%8.9%5.6%2.7%3.3%2.2%0.78%
      Jun 202635.4%19.3%12.9%10.2%8.6%4.7%3.2%3.2%1.7%0.75%
      Jul 202635.6%19.4%12.9%10.2%8.6%4.7%3.2%3.2%1.4%0.75%
      Aug 202636.4%19.8%13.2%8.8%8.8%4.8%3.3%2.6%1.4%0.77%
      Sep 202635.4%19.3%12.9%10.2%8.6%5.4%3.2%2.6%1.7%0.75%

      How has the 1st Central and Admiral comparison changed over the last 12 months?

      3 findings

      How did search popularity change for United Kingdom van insurance providers in September 2026?

      2 changes

      1. In September 2026, Admiral lost share of searches among van insurance providers in the United Kingdom, from 36.4% to 35.4%.

      2. Estimated monthly branded searches for 1st Central in the United Kingdom fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using 1st Central’s and Admiral’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      1st Central

      1 branded search term

      • 1st central van insurance

      Admiral

      1 branded search term

      • admiral van insurance

      How the Brand Demand Index is measured

      Other head-to-heads among van insurance providers

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