Enterprise Rent-A-Car vs Northgate:Which is more popular?
In September 2026, Enterprise Rent-A-Car had more branded searches than Northgate among van hire companies in the United Kingdom. Enterprise Rent-A-Car had about 27,100 branded searches, while Northgate had 9,900. Enterprise Rent-A-Car made up 41.3% of all van hire company searches we track, and Northgate accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about van hire companies, Enterprise Rent-A-Car appeared in all three answers and Northgate in none.
Who do people search for more?
Enterprise Rent-A-Car, about 3 searches for every 1 for Northgate
Who does AI mention more?
Enterprise Rent-A-Car, mentioned in every answer we collected
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Top van hire companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Enterprise Rent-A-Car appeared in all three answers. Northgate did not appear in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Enterprise Rent-A-Car3 of 3Named in 3 of 3 ChatGPT answers
Arnold Clark1 of 3Named in 1 of 3 ChatGPT answers
Northgate0 of 3Named in 0 of 3 ChatGPT answers
Hertz0 of 3Named in 0 of 3 ChatGPT answers
Europcar0 of 3Named in 0 of 3 ChatGPT answers
Thrifty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about van hire companies
3 answers
Asked ChatGPT
“Where's the best place to hire a van in the UK?”
Asked ChatGPT
“Which van hire company should I use for moving house?”
Asked ChatGPT
“Who has the cheapest van hire in the UK?”
Searched Google, AI Overview
“van hire”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Enterprise Rent-A-Car or Northgate more popular in search?
This chart shows how often people search Google for Enterprise Rent-A-Car and Northgate by name. Each line represents a brand's share of searches for all six van hire companies we track, month by month, from searches in United Kingdom.
Share of searches by month for Enterprise Rent-A-Car, Northgate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Enterprise Rent-A-Car | Arnold Clark | Northgate | Hertz | Europcar | Thrifty |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 39.9% | 9.7% | 8% | 1.1% | 1.5% |
| Nov 2025 | 35.3% | 43.1% | 10.5% | 8.6% | 1.1% | 1.4% |
| Dec 2025 | 40.8% | 40.8% | 9.9% | 6.6% | 0.88% | 1.1% |
| Jan 2026 | 40.6% | 40.6% | 9.9% | 6.6% | 0.88% | 1.3% |
| Feb 2026 | 38.5% | 38.5% | 11.5% | 9.4% | 0.83% | 1.3% |
| Mar 2026 | 39.3% | 39.3% | 9.6% | 9.6% | 0.86% | 1.3% |
| Apr 2026 | 42.5% | 34.8% | 10.3% | 10.3% | 0.92% | 1.1% |
| May 2026 | 39.4% | 39.4% | 9.6% | 9.6% | 0.86% | 1% |
| Jun 2026 | 42.6% | 34.9% | 10.4% | 10.4% | 0.93% | 0.93% |
| Jul 2026 | 38.6% | 38.6% | 11.5% | 9.4% | 1% | 0.84% |
| Aug 2026 | 38.6% | 38.6% | 11.5% | 9.4% | 1% | 0.84% |
| Sep 2026 | 41.3% | 33.8% | 15.1% | 8.2% | 0.9% | 0.73% |
Enterprise Rent-A-Car sells other things too, so only its searches that name this product count here, like “enterprise van hire”.
How has the Enterprise Rent-A-Car and Northgate comparison changed over the last 12 months?
3 findings
- Enterprise Rent-A-Car was ahead of Northgate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among van hire companies in the United Kingdom moved from 39.9% to 41.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Northgate’s share of searches among van hire companies in the United Kingdom moved from 9.7% to 15.1%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
How did search popularity change for United Kingdom van hire companies in September 2026?
2 changes
In September 2026, Enterprise Rent-A-Car overtook Arnold Clark to become the leader among van hire companies in the United Kingdom, with 41.3% of the searches.
In September 2026, Northgate gained share of searches among van hire companies in the United Kingdom, from 11.5% to 15.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Northgate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Rent-A-Car
1 branded search term
- enterprise van hire
Northgate
1 branded search term
- northgate van hire
Other head-to-heads among van hire companies
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