How popular isArnold Clark?
In September 2026, people searched for Arnold Clark by name about 579,000 times in the United Kingdom, about the same as the previous year. These searches made up 33.8% of all United Kingdom van hire company searches, placing Arnold Clark second out of six companies. When we asked both ChatGPT and Google AI Overviews about van hire companies, Arnold Clark appeared in one of the three answers.
Arnold Clark is the second most searched of 6 competitors.
Enterprise Rent-A-CarShare of searches 41.3%Mentioned in 3 of 3 AI answers
Arnold ClarkShare of searches 33.8%Mentioned in 1 of 3 AI answers
NorthgateShare of searches 15.1%Mentioned in 0 of 3 AI answers
HertzShare of searches 8.2%Mentioned in 0 of 3 AI answers
EuropcarShare of searches 0.9%Mentioned in 0 of 3 AI answers
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Top van hire companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Arnold Clark was mentioned in one out of three: in one of the three ChatGPT answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Enterprise Rent-A-Car3 of 3Named in 3 of 3 ChatGPT answers
- Arnold Clark1 of 3Named in 1 of 3 ChatGPT answers
- Northgate0 of 3Named in 0 of 3 ChatGPT answers
- Hertz0 of 3Named in 0 of 3 ChatGPT answers
- Europcar0 of 3Named in 0 of 3 ChatGPT answers
Thrifty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about van hire companies
3 answers
Asked ChatGPT
“Where's the best place to hire a van in the UK?”
Asked ChatGPT
“Which van hire company should I use for moving house?”
Asked ChatGPT
“Who has the cheapest van hire in the UK?”
Searched Google, AI Overview
“van hire”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which van hire companies compete with Arnold Clark?
Share of searches by month for Enterprise Rent-A-Car, Arnold Clark, Northgate, Hertz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Enterprise Rent-A-Car | Arnold Clark | Northgate | Hertz | Europcar | Thrifty |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 39.9% | 9.7% | 8% | 1.1% | 1.5% |
| Nov 2025 | 35.3% | 43.1% | 10.5% | 8.6% | 1.1% | 1.4% |
| Dec 2025 | 40.8% | 40.8% | 9.9% | 6.6% | 0.88% | 1.1% |
| Jan 2026 | 40.6% | 40.6% | 9.9% | 6.6% | 0.88% | 1.3% |
| Feb 2026 | 38.5% | 38.5% | 11.5% | 9.4% | 0.83% | 1.3% |
| Mar 2026 | 39.3% | 39.3% | 9.6% | 9.6% | 0.86% | 1.3% |
| Apr 2026 | 42.5% | 34.8% | 10.3% | 10.3% | 0.92% | 1.1% |
| May 2026 | 39.4% | 39.4% | 9.6% | 9.6% | 0.86% | 1% |
| Jun 2026 | 42.6% | 34.9% | 10.4% | 10.4% | 0.93% | 0.93% |
| Jul 2026 | 38.6% | 38.6% | 11.5% | 9.4% | 1% | 0.84% |
| Aug 2026 | 38.6% | 38.6% | 11.5% | 9.4% | 1% | 0.84% |
| Sep 2026 | 41.3% | 33.8% | 15.1% | 8.2% | 0.9% | 0.73% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.3% | 27.1K | 0% | +2.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.8% | 22.2K | -18.1% | -4.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.1% | 9.9K | +22.2% | +3.5 points | |
| 4, held 4th | 8.2% | 5.4K | -18.2% | -1.2 points | |
| 5, held 5th | 0.9% | 590 | -18.1% | -0.1 points | |
| 6, held 6th | 0.73% | 480 | -18.6% | -0.1 points |
41.3%
Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +2.7 points.
33.8%
Moved from 1st to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.8 points.
15.1%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +3.5 points.
4.
Hertz8.2%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
5.
Europcar0.9%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.
6.
Thrifty0.73%
Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.
Arnold Clark, Enterprise Rent-A-Car and 2 other brands sell other things too, so only their searches that name this product count here, like “arnold clark van hire”.
Compare popularity between Arnold Clark and its closest rivals
Every comparison with Arnold Clark
17 comparisons
- Arnold Clark vs Motorpoint
- Arnold Clark vs Evans Halshaw
- Arnold Clark vs Stoneacre
- Arnold Clark vs Sytner
- Arnold Clark vs Lookers
- Arnold Clark vs Northgate
- Arnold Clark vs Avis
- Arnold Clark vs Drivalia
- Arnold Clark vs Enterprise Rent-A-Car
- Arnold Clark vs Europcar
- Arnold Clark vs Green Motion
- Arnold Clark vs Hertz
- Arnold Clark vs Sixt
- Arnold Clark vs Thrifty
- Arnold Clark vs Zest Car Rental
- Arnold Clark vs Marshall Motor Group
- Arnold Clark vs Budget
How has branded search demand for Arnold Clark changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Arnold Clark in the United Kingdom held steady, from 584K to 579K.
- Across the 12 months ending September 2026, Arnold Clark’s share of searches among van hire companies in the United Kingdom decreased from 39.9% to 33.8%.
- Across the 12 months ending September 2026, Arnold Clark’s share of searches among van hire companies in the United Kingdom peaked at 43.1% in November 2025 and was lowest at 33.8% in September 2026.
- Across the 12 months ending September 2026, Arnold Clark fell from 1st to 2nd among van hire companies in the United Kingdom.
How did search popularity change for United Kingdom van hire companies in September 2026?
6 changes
In September 2026, Enterprise Rent-A-Car overtook Arnold Clark to become the leader among van hire companies in the United Kingdom, with 41.3% of the searches.
In September 2026, Northgate gained share of searches among van hire companies in the United Kingdom, from 11.5% to 15.1%.
In September 2026, Arnold Clark lost share of searches among van hire companies in the United Kingdom, from 38.6% to 33.8%.
In September 2026, Hertz lost share of searches among van hire companies in the United Kingdom, from 9.4% to 8.2%.
Estimated monthly branded searches for Thrifty in the United Kingdom fell 52% over 12 measured months, from 1K to 480 in September 2026.
Estimated monthly branded searches for Europcar in the United Kingdom fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are Arnold Clark’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Arnold Clark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- arnold clark
- arnold clark car hire
- arnold clark van hire
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Where does Arnold Clark compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Car dealer groups | 1st of 7 | 58% | Show ranking |
| Car hire companies | 10th of 11 | 1.5% | Show ranking |
| Van hire companies | 2nd of 6 | 33.8% | Shown above |
Is Arnold Clark your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.