Van hire companies in the United Kingdom:Which are most popular?

Name: Van hire companies in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Enterprise Rent-A-Car was the most searched van hire company in the United Kingdom, accounting for 41.3% of all searches among the six companies we track. When we checked with ChatGPT and Google AI Overviews, Enterprise Rent-A-Car showed up in every answer.

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Top van hire companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Enterprise Rent-A-Car appeared every time. Northgate, which ranked third in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Enterprise Rent-A-Car	Named in 3 of 3 ChatGPT answers	3 of 3
Arnold Clark	Named in 1 of 3 ChatGPT answers	1 of 3
Northgate	Named in 0 of 3 ChatGPT answers	0 of 3
Hertz	Named in 0 of 3 ChatGPT answers	0 of 3
Europcar	Named in 0 of 3 ChatGPT answers	0 of 3
Thrifty	Named in 0 of 3 ChatGPT answers	0 of 3

Enterprise Rent-A-Car3 of 3Named in 3 of 3 ChatGPT answers
Arnold Clark1 of 3Named in 1 of 3 ChatGPT answers
Northgate0 of 3Named in 0 of 3 ChatGPT answers
Hertz0 of 3Named in 0 of 3 ChatGPT answers
Europcar0 of 3Named in 0 of 3 ChatGPT answers
Thrifty0 of 3Named in 0 of 3 ChatGPT answers

See every answer about van hire companies

3 answers

Asked ChatGPT
“Where's the best place to hire a van in the UK?”
1. 1Enterprise Rent-A-Car
Asked ChatGPT
“Which van hire company should I use for moving house?”
1. 1Enterprise Rent-A-Car
Asked ChatGPT
“Who has the cheapest van hire in the UK?”
1. 1Enterprise Rent-A-Car
2. 2Arnold Clark
Searched Google, AI Overview
“van hire”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which van hire companies do people search for most?

This chart shows how often people search Google for each van hire company by name. Each line represents a brand's share of searches for all six van hire companies we track, month by month, from searches in United Kingdom.

Share of searches among van hire companies in the United Kingdom, by month

Month	Enterprise Rent-A-Car	Arnold Clark	Northgate	Hertz	Europcar	Thrifty
Oct 2025	39.9%	39.9%	9.7%	8%	1.1%	1.5%
Nov 2025	35.3%	43.1%	10.5%	8.6%	1.1%	1.4%
Dec 2025	40.8%	40.8%	9.9%	6.6%	0.88%	1.1%
Jan 2026	40.6%	40.6%	9.9%	6.6%	0.88%	1.3%
Feb 2026	38.5%	38.5%	11.5%	9.4%	0.83%	1.3%
Mar 2026	39.3%	39.3%	9.6%	9.6%	0.86%	1.3%
Apr 2026	42.5%	34.8%	10.3%	10.3%	0.92%	1.1%
May 2026	39.4%	39.4%	9.6%	9.6%	0.86%	1%
Jun 2026	42.6%	34.9%	10.4%	10.4%	0.93%	0.93%
Jul 2026	38.6%	38.6%	11.5%	9.4%	1%	0.84%
Aug 2026	38.6%	38.6%	11.5%	9.4%	1%	0.84%
Sep 2026	41.3%	33.8%	15.1%	8.2%	0.9%	0.73%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Enterprise Rent-A-Car	41.3%	27.1K	0%	+2.7 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Arnold Clark	33.8%	22.2K	-18.1%	-4.8 pointsmoved from 1st to 2nd
3, held 3rd	Northgate	15.1%	9.9K	+22.2%	+3.5 points
4, held 4th	Hertz	8.2%	5.4K	-18.2%	-1.2 points
5, held 5th	Europcar	0.9%	590	-18.1%	-0.1 points
6, held 6th	Thrifty	0.73%	480	-18.6%	-0.1 points

1.Enterprise Rent-A-Car
41.3%
Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +2.7 points.
2.Arnold Clark
33.8%
Moved from 1st to 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -4.8 points.
3.Northgate
15.1%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +3.5 points.
4.Hertz
8.2%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
5.Europcar
0.9%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.
6.Thrifty
0.73%
Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

Enterprise Rent-A-Car, Arnold Clark and 2 other brands sell other things too, so only their searches that name this product count here, like “enterprise van hire”.

Which brand is most popular in search among van hire companies in the United Kingdom?

6 brands

In September 2026, Enterprise Rent-A-Car was the most searched among van hire companies in the United Kingdom, with an estimated 27.1K branded searches, 41.3% of all searches for the six we track. Arnold Clark is in 2nd place, 7.5 percentage points behind at 33.8%.

United Kingdom van hire companies, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Enterprise Rent-A-Car	39.9% → 41.3%	42.6%Jun 2026	35.3%Nov 2025	2nd → 1st
Arnold Clark	39.9% → 33.8%	43.1%Nov 2025	33.8%Sep 2026	1st → 2nd
Northgate	9.7% → 15.1%	15.1%Sep 2026	9.6%Mar 2026	3rd
Hertz	8% → 8.2%	10.4%Jun 2026	6.6%Jan 2026	4th
Europcar	1.1% → 0.9%	1.1%Nov 2025	0.83%Feb 2026	6th → 5th
Thrifty	1.5% → 0.73%	1.5%Oct 2025	0.73%Sep 2026	5th → 6th

Each finding as a sentence

Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among van hire companies in the United Kingdom increased from 39.9% to 41.3%.
Across the 12 months ending September 2026, Arnold Clark’s share of searches among van hire companies in the United Kingdom decreased from 39.9% to 33.8%.
Across the 12 months ending September 2026, Northgate’s share of searches among van hire companies in the United Kingdom increased from 9.7% to 15.1%.
Across the 12 months ending September 2026, Thrifty’s share of searches among van hire companies in the United Kingdom decreased from 1.5% to 0.73%.
Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among van hire companies in the United Kingdom peaked at 42.6% in June 2026 and was lowest at 35.3% in November 2025.
Across the 12 months ending September 2026, Arnold Clark’s share of searches among van hire companies in the United Kingdom peaked at 43.1% in November 2025 and was lowest at 33.8% in September 2026.
Across the 12 months ending September 2026, Northgate’s share of searches among van hire companies in the United Kingdom peaked at 15.1% in September 2026 and was lowest at 9.6% in March 2026.
Across the 12 months ending September 2026, Hertz’s share of searches among van hire companies in the United Kingdom peaked at 10.4% in June 2026 and was lowest at 6.6% in January 2026.
Across the 12 months ending September 2026, Enterprise Rent-A-Car rose from 2nd to 1st among van hire companies in the United Kingdom.
Across the 12 months ending September 2026, Arnold Clark fell from 1st to 2nd among van hire companies in the United Kingdom.
Across the 12 months ending September 2026, Europcar rose from 6th to 5th among van hire companies in the United Kingdom.
Across the 12 months ending September 2026, Thrifty fell from 5th to 6th among van hire companies in the United Kingdom.
Across the 12 months ending September 2026, Hertz held steady: its share of searches among van hire companies in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom van hire companies in September 2026?

6 changes

In September 2026, Enterprise Rent-A-Car overtook Arnold Clark to become the leader among van hire companies in the United Kingdom, with 41.3% of the searches.
In September 2026, Northgate gained share of searches among van hire companies in the United Kingdom, from 11.5% to 15.1%.
In September 2026, Arnold Clark lost share of searches among van hire companies in the United Kingdom, from 38.6% to 33.8%.
In September 2026, Hertz lost share of searches among van hire companies in the United Kingdom, from 9.4% to 8.2%.
Estimated monthly branded searches for Thrifty in the United Kingdom fell 52% over 12 measured months, from 1K to 480 in September 2026.
Estimated monthly branded searches for Europcar in the United Kingdom fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted for van hire companies?

6 search terms

Each brand's share of searches among van hire companies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.