Tradesperson directories in the United Kingdom:Which are most popular?
In September 2026, Checkatrade was the most searched tradesperson directory brand in the United Kingdom, accounting for 70.9% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Checkatrade showed up in every answer. Checkatrade was recommended most often, coming first in two out of four responses.
CheckatradeShare of searches 70.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MyBuilderShare of searches 11.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
Rated PeopleShare of searches 5.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
TrustATraderShare of searches 5.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
TrustMarkShare of searches 3.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top tradesperson directories in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Checkatrade appeared every time. Checkatrade was recommended most often, coming first in two out of four answers. Which? Trusted Traders was second, and TrustMark was third. Rated People, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Checkatrade4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- MyBuilder3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Which? Trusted Traders3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- TrustATrader2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- TrustMark2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rated People0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tradesperson directories
4 answers
Asked ChatGPT
“What's the best website for finding a reliable tradesman in the UK?”
Asked ChatGPT
“Which UK site is best for finding a builder or plumber with good reviews?”
Asked ChatGPT
“How do I find a trusted tradesperson in the UK?”
Searched Google, AI Overview
“find a tradesman”
Searched Google, AI Overview
“builders near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which tradesperson directories do people search for most?
This chart shows how often people search Google for each tradesperson directory brand by name. Each line represents a brand's share of searches for all six tradesperson directory brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Checkatrade, MyBuilder, Rated People, TrustATrader, TrustMark, Which? Trusted Traders. The figures are in the table below the chart.
View monthly share of searches table
| Month | Checkatrade | MyBuilder | Rated People | TrustATrader | TrustMark | Which? Trusted Traders |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 9.5% | 6.4% | 5.2% | 4.3% | 3.5% |
| Nov 2025 | 73.3% | 9.8% | 5.4% | 4.4% | 3.6% | 3.6% |
| Dec 2025 | 73.9% | 9.9% | 4.4% | 4.4% | 3.6% | 3.6% |
| Jan 2026 | 70.4% | 11.6% | 5.2% | 5.2% | 3.4% | 4.2% |
| Feb 2026 | 71.4% | 11.7% | 5.2% | 5.2% | 2.9% | 3.5% |
| Mar 2026 | 71% | 11.7% | 5.2% | 5.2% | 3.5% | 3.5% |
| Apr 2026 | 72.8% | 12% | 4.4% | 4.4% | 2.9% | 3.6% |
| May 2026 | 73.7% | 12.1% | 4.4% | 4.4% | 2.4% | 2.9% |
| Jun 2026 | 73.3% | 12.1% | 4.4% | 4.4% | 2.9% | 2.9% |
| Jul 2026 | 70.9% | 11.7% | 5.2% | 5.2% | 3.5% | 3.5% |
| Aug 2026 | 76% | 10.2% | 3.7% | 4.6% | 2.5% | 3% |
| Sep 2026 | 70.9% | 11.7% | 5.2% | 5.2% | 3.5% | 3.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 110K | -18.5% | -5.1 points | |
| 2, held 2nd | 11.7% | 18.1K | 0% | +1.5 points | |
| 3, moved from 4th to 3rd | 5.2% | 8.1K | +22.7% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.2% | 8.1K | 0% | +0.7 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 3.5% | 5.4K | +22.7% | +1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.5% | 5.4K | 0% | +0.4 pointsmoved from 5th to 6th |
70.9%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -5.1 points.
11.7%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
5.2%
Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
5.2%
Moved from 3rd to 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.5%
Moved from 6th to 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1 points.
3.5%
Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
Which brand is most popular in search among tradesperson directories in the United Kingdom?
6 brands
In September 2026, Checkatrade was the most searched among tradesperson directory brands in the United Kingdom, with an estimated 110K branded searches, 70.9% of all searches for the six we track. MyBuilder is in 2nd place, 59.3 percentage points behind at 11.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Checkatrade | 71.1% → 70.9% | 76%Aug 2026 | 70.4%Jan 2026 | 1st |
| MyBuilder | 9.5% → 11.7% | 12.1%May 2026 | 9.5%Oct 2025 | 2nd |
| Rated People | 6.4% → 5.2% | 6.4%Oct 2025 | 3.7%Aug 2026 | 3rd |
| TrustATrader | 5.2% | 5.2%Feb 2026 | 4.4%Apr 2026 | 4th |
| TrustMark | 4.3% → 3.5% | 4.3%Oct 2025 | 2.4%May 2026 | 5th |
| Which? Trusted Traders | 3.5% | 4.2%Jan 2026 | 2.9%Jun 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, MyBuilder’s share of searches among tradesperson directories in the United Kingdom increased from 9.5% to 11.7%.
- Across the 12 months ending September 2026, Rated People’s share of searches among tradesperson directories in the United Kingdom decreased from 6.4% to 5.2%.
- Across the 12 months ending September 2026, TrustMark’s share of searches among tradesperson directories in the United Kingdom decreased from 4.3% to 3.5%.
- Across the 12 months ending September 2026, Checkatrade’s share of searches among tradesperson directories in the United Kingdom peaked at 76% in August 2026 and was lowest at 70.4% in January 2026.
- Across the 12 months ending September 2026, MyBuilder’s share of searches among tradesperson directories in the United Kingdom peaked at 12.1% in May 2026 and was lowest at 9.5% in October 2025.
- Across the 12 months ending September 2026, Rated People’s share of searches among tradesperson directories in the United Kingdom peaked at 6.4% in October 2025 and was lowest at 3.7% in August 2026.
- Across the 12 months ending September 2026, TrustMark’s share of searches among tradesperson directories in the United Kingdom peaked at 4.3% in October 2025 and was lowest at 2.4% in May 2026.
- Across the 12 months ending September 2026, Which? Trusted Traders’ share of searches among tradesperson directories in the United Kingdom peaked at 4.2% in January 2026 and was lowest at 2.9% in June 2026.
- Across the 12 months ending September 2026, Checkatrade, TrustATrader and Which? Trusted Traders held steady: their share of searches among tradesperson directories in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom tradesperson directories in September 2026?
6 changes
In September 2026, Rated People overtook TrustATrader to rank 3rd among tradesperson directories in the United Kingdom, with 5.2% of the searches.
In September 2026, TrustMark overtook Which? Trusted Traders to rank 5th among tradesperson directories in the United Kingdom, with 3.5% of the searches.
In September 2026, MyBuilder gained share of searches among tradesperson directories in the United Kingdom, from 10.2% to 11.7%.
In September 2026, TrustATrader gained share of searches among tradesperson directories in the United Kingdom, from 4.6% to 5.2%.
In September 2026, Checkatrade lost share of searches among tradesperson directories in the United Kingdom, from 76% to 70.9%.
Estimated monthly branded searches for Which? Trusted Traders in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted for tradesperson directories?
6 search terms
Each brand's share of searches among tradesperson directories comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Checkatrade
1 branded search term
- checkatrade
MyBuilder
1 branded search term
- mybuilder
Rated People
1 branded search term
- rated people
TrustATrader
1 branded search term
- trustatrader
TrustMark
1 branded search term
- trustmark
Which? Trusted Traders
1 branded search term
- which trusted traders
Compare popularity between leading brands
- Checkatrade vs MyBuilder: compare popularity
- Checkatrade vs Rated People: compare popularity
- Checkatrade vs TrustATrader: compare popularity
- Checkatrade vs TrustMark: compare popularity
- MyBuilder vs Rated People: compare popularity
- MyBuilder vs TrustATrader: compare popularity
- MyBuilder vs TrustMark: compare popularity
- Rated People vs TrustATrader: compare popularity
- Rated People vs TrustMark: compare popularity
- TrustATrader vs TrustMark: compare popularity
- Compare any of these brands
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