Rated People vs TrustMark:Which is more popular?
In September 2026, Rated People had more branded searches than TrustMark among tradesperson directories in the United Kingdom. Rated People had about 8,100 branded searches, while TrustMark had 5,400. Rated People made up 5.2% of all tradesperson directory searches we track, and TrustMark accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about tradesperson directories, TrustMark appeared in two of the four answers and Rated People in none.
Who do people search for more?
Rated People, about 50% more searches than TrustMark
Who does AI mention more?
TrustMark, mentioned in 2 of 4 answers, Rated People in 0
Who does AI recommend more?
TrustMark, the only one of the two named
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Top tradesperson directories in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, TrustMark was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rated People did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Checkatrade4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
MyBuilder3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Which? Trusted Traders3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
TrustATrader2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- TrustMark2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rated People0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tradesperson directories
4 answers
Asked ChatGPT
“What's the best website for finding a reliable tradesman in the UK?”
Asked ChatGPT
“Which UK site is best for finding a builder or plumber with good reviews?”
Asked ChatGPT
“How do I find a trusted tradesperson in the UK?”
Searched Google, AI Overview
“find a tradesman”
Searched Google, AI Overview
“builders near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Rated People or TrustMark more popular in search?
This chart shows how often people search Google for Rated People and TrustMark by name. Each line represents a brand's share of searches for all six tradesperson directory brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Rated People, TrustMark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Checkatrade | MyBuilder | Rated People | TrustATrader | TrustMark | Which? Trusted Traders |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 9.5% | 6.4% | 5.2% | 4.3% | 3.5% |
| Nov 2025 | 73.3% | 9.8% | 5.4% | 4.4% | 3.6% | 3.6% |
| Dec 2025 | 73.9% | 9.9% | 4.4% | 4.4% | 3.6% | 3.6% |
| Jan 2026 | 70.4% | 11.6% | 5.2% | 5.2% | 3.4% | 4.2% |
| Feb 2026 | 71.4% | 11.7% | 5.2% | 5.2% | 2.9% | 3.5% |
| Mar 2026 | 71% | 11.7% | 5.2% | 5.2% | 3.5% | 3.5% |
| Apr 2026 | 72.8% | 12% | 4.4% | 4.4% | 2.9% | 3.6% |
| May 2026 | 73.7% | 12.1% | 4.4% | 4.4% | 2.4% | 2.9% |
| Jun 2026 | 73.3% | 12.1% | 4.4% | 4.4% | 2.9% | 2.9% |
| Jul 2026 | 70.9% | 11.7% | 5.2% | 5.2% | 3.5% | 3.5% |
| Aug 2026 | 76% | 10.2% | 3.7% | 4.6% | 2.5% | 3% |
| Sep 2026 | 70.9% | 11.7% | 5.2% | 5.2% | 3.5% | 3.5% |
How has the Rated People and TrustMark comparison changed over the last 12 months?
3 findings
- Rated People was ahead of TrustMark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rated People’s share of searches among tradesperson directories in the United Kingdom moved from 6.4% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, TrustMark’s share of searches among tradesperson directories in the United Kingdom moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for United Kingdom tradesperson directories in September 2026?
2 changes
In September 2026, Rated People overtook TrustATrader to rank 3rd among tradesperson directories in the United Kingdom, with 5.2% of the searches.
In September 2026, TrustMark overtook Which? Trusted Traders to rank 5th among tradesperson directories in the United Kingdom, with 3.5% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rated People’s and TrustMark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rated People
1 branded search term
- rated people
TrustMark
1 branded search term
- trustmark
Other head-to-heads among tradesperson directories
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