Brandwave

Parcelforce Worldwide vs Yodel:Which is more popular?

In September 2026, Parcelforce Worldwide had more branded searches than Yodel among parcel delivery services in the United Kingdom. Parcelforce Worldwide had about 135,000 branded searches, while Yodel had 110,000. Parcelforce Worldwide made up 6.7% of all parcel delivery service searches we track, and Yodel accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about parcel delivery services, Parcelforce Worldwide appeared in three of the five answers and Yodel in none.

Among parcel delivery services in the United Kingdom in September 2026

Who do people search for more?

Parcelforce Worldwide, about 23% more searches than Yodel

Parcelforce Worldwide 135K searchesYodel 110K searches

Who does AI mention more?

Parcelforce Worldwide, mentioned in 3 of 5 answers, Yodel in 0

Parcelforce Worldwide in 3 of 5Yodel in 0 of 5

Who does AI recommend more?

Parcelforce Worldwide, the only one of the two named

Parcelforce Worldwide first in 3Yodel never named

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Top parcel delivery services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Parcelforce Worldwide was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yodel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Mail1st
  2. Evri2nd
  3. DPD2nd
  4. Parcelforce Worldwide4th
  5. Yodel–
  6. TNT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Mail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DPD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evri4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parcelforce Worldwide3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yodel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TNT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parcel delivery services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Parcelforce Worldwide or Yodel more popular in search?

This chart shows how often people search Google for Parcelforce Worldwide and Yodel by name. Each line represents a brand's share of searches for all six parcel delivery services we track, month by month, from searches in United Kingdom.

Parcelforce Worldwide and Yodel among parcel delivery services in the United Kingdom, by month

Share of searches by month for Parcelforce Worldwide, Yodel. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal MailEvriParcelforce WorldwideYodelDPDTNT
Oct 202551.9%23.3%5.7%19%0.08%0.02%
Nov 202553.7%24.1%5.9%16.1%0.09%0.02%
Dec 202553.7%24.2%5.9%16.1%0.09%0.01%
Jan 202651.7%28.5%7%12.7%0.1%0.02%
Feb 202656.7%25.5%6.3%11.4%0.09%0.01%
Mar 202660.2%22.1%5.4%12.1%0.14%0.02%
Apr 202657.8%21.3%6.4%14.3%0.21%0.02%
May 202656.6%25.5%6.3%11.4%0.17%0.02%
Jun 202654.7%30.2%6%9%0.11%0.01%
Jul 202656.2%31%5.1%7.6%0.09%0.01%
Aug 202661.2%27.6%5.5%5.5%0.12%0.01%
Sep 202660.5%27.3%6.7%5.5%0.12%0.01%

How has the Parcelforce Worldwide and Yodel comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom parcel delivery services in September 2026?

2 changes
  1. In September 2026, Parcelforce Worldwide gained share of searches among parcel delivery services in the United Kingdom, from 5.5% to 6.7%.

  2. Yodel’s share of searches among parcel delivery services in the United Kingdom has lost ground for 3 months in a row, from 9% to 5.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Parcelforce Worldwide’s and Yodel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Parcelforce Worldwide

1 branded search term

  • parcelforce

Yodel

1 branded search term

  • yodel

How the Brand Demand Index is measured

Other head-to-heads among parcel delivery services

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