Brandwave

How popular isYodel in search?

In September 2026, there were an estimated 110K branded searches for Yodel in United Kingdom which is down 80% over the last 12 months. Yodel holds 5.8% estimated Share of Search among United Kingdom parcel delivery services and is ranked 3rd of 5 competitors for search popularity.

Share of Search, September 2026
  1. Royal Mail64.8%
  2. Evri29.2%
  3. Yodel5.8%
  4. DPD0.13%
  5. TNT0.01%
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Which parcel delivery services compete with Yodel?

Yodel against parcel delivery services in United Kingdom, by month

Share of Search by month for Royal Mail, Evri, Yodel. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal MailEvriYodelDPDTNT
Oct 202555%24.7%20.2%0.09%0.02%
Nov 202557.1%25.6%17.1%0.09%0.02%
Dec 202557.1%25.7%17.2%0.09%0.01%
Jan 202655.5%30.6%13.7%0.11%0.02%
Feb 202660.4%27.3%12.2%0.09%0.02%
Mar 202663.7%23.4%12.8%0.15%0.02%
Apr 202661.7%22.8%15.2%0.22%0.02%
May 202660.4%27.2%12.2%0.18%0.02%
Jun 202658.2%32.1%9.6%0.11%0.02%
Jul 202659.2%32.7%8%0.09%0.02%
Aug 202664.8%29.2%5.8%0.13%0.01%
Sep 202664.8%29.2%5.8%0.13%0.01%

  1. 1.Royal Mail

    64.8%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Evri

    29.2%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Yodel

    5.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.DPD

    0.13%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TNT

    0.01%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Yodel and its closest rivals

Every comparison with Yodel

How has branded search demand for Yodel changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yodel in United Kingdom fell from 550K to 110K.
  • Across the 12 months ending September 2026, Yodel’s estimated Share of Search among parcel delivery services in United Kingdom decreased from 20.2% to 5.8%.
  • Across the 12 months ending September 2026, Yodel’s estimated Share of Search among parcel delivery services in United Kingdom peaked at 20.2% in October 2025 and was lowest at 5.8% in August 2026.

How did search popularity change for United Kingdom parcel delivery services in September 2026?

  1. Estimated monthly branded searches for Yodel in United Kingdom fell 80% over 12 measured months, from 550K to 110K in September 2026.

  2. Estimated monthly branded searches for TNT in United Kingdom fell 45.8% over 12 measured months, from 480 to 260 in September 2026.

  3. Estimated monthly branded searches for Royal Mail in United Kingdom fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

  4. Estimated monthly branded searches for Evri in United Kingdom fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How is Yodel measured?

Brandwave collects information about searches that people make online using Yodel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yodel

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How the Brand Demand Index is measured

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