Royal Mail vs Yodel:Which is searched more in United Kingdom?
In September 2026, Royal Mail had more branded searches than Yodel among parcel delivery services in United Kingdom. Royal Mail was estimated to have 1.2M branded searches compared to Yodel’s 110K, and held a 64.8% Share of Search versus Yodel’s 5.8%.
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Which is more popular in search, Royal Mail or Yodel?
Compare the parcel delivery services drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royal Mail, Yodel. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Mail | Evri | Yodel | DPD | TNT |
|---|---|---|---|---|---|
| Oct 2025 | 55% | 24.7% | 20.2% | 0.09% | 0.02% |
| Nov 2025 | 57.1% | 25.6% | 17.1% | 0.09% | 0.02% |
| Dec 2025 | 57.1% | 25.7% | 17.2% | 0.09% | 0.01% |
| Jan 2026 | 55.5% | 30.6% | 13.7% | 0.11% | 0.02% |
| Feb 2026 | 60.4% | 27.3% | 12.2% | 0.09% | 0.02% |
| Mar 2026 | 63.7% | 23.4% | 12.8% | 0.15% | 0.02% |
| Apr 2026 | 61.7% | 22.8% | 15.2% | 0.22% | 0.02% |
| May 2026 | 60.4% | 27.2% | 12.2% | 0.18% | 0.02% |
| Jun 2026 | 58.2% | 32.1% | 9.6% | 0.11% | 0.02% |
| Jul 2026 | 59.2% | 32.7% | 8% | 0.09% | 0.02% |
| Aug 2026 | 64.8% | 29.2% | 5.8% | 0.13% | 0.01% |
| Sep 2026 | 64.8% | 29.2% | 5.8% | 0.13% | 0.01% |
How has the Royal Mail and Yodel comparison changed over the last 12 months?
3 findings
- Royal Mail was ahead of Yodel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Royal Mail’s estimated Share of Search among parcel delivery services in United Kingdom moved from 55% to 64.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Yodel’s estimated Share of Search among parcel delivery services in United Kingdom moved from 20.2% to 5.8%, and its estimated monthly branded searches moved from 550K to 110K.
How did search popularity change for United Kingdom parcel delivery services in September 2026?
2 changes
Estimated monthly branded searches for Yodel in United Kingdom fell 80% over 12 measured months, from 550K to 110K in September 2026.
Estimated monthly branded searches for Royal Mail in United Kingdom fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.
Other head-to-heads among parcel delivery services
How each brand is measured
Brandwave collects information about searches that people make online using Royal Mail’s and Yodel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Royal Mail
1 branded search term
- royal mail
Yodel
1 branded search term
- yodel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.