Brandwave

Parcelforce Worldwide vs Royal Mail:Which is more popular?

In September 2026, Royal Mail had more branded searches than Parcelforce Worldwide among parcel delivery services in the United Kingdom. Royal Mail had about 1.2 million branded searches, while Parcelforce Worldwide had 135,000. Royal Mail made up 60.5% of all parcel delivery service searches we track, and Parcelforce Worldwide accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about parcel delivery services, Royal Mail appeared in all five answers and Parcelforce Worldwide in three. Royal Mail was mentioned before Parcelforce Worldwide in every answer.

Among parcel delivery services in the United Kingdom in September 2026

Who do people search for more?

Royal Mail, about 9 searches for every 1 for Parcelforce Worldwide

Royal Mail 1.2M searchesParcelforce Worldwide 135K searches

Who does AI mention more?

Royal Mail, mentioned in every answer we collected

Royal Mail in 5 of 5Parcelforce Worldwide in 3 of 5

Who does AI recommend more?

Royal Mail, named ahead of Parcelforce Worldwide in every answer

Royal Mail first in 5Parcelforce Worldwide never first

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Top parcel delivery services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Mail appeared in all five answers. Parcelforce Worldwide was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Royal Mail was listed before Parcelforce Worldwide in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Mail1st
  2. Evri2nd
  3. DPD2nd
  4. Parcelforce Worldwide4th
  5. Yodel–
  6. TNT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Mail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DPD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evri4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parcelforce Worldwide3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yodel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TNT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parcel delivery services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Parcelforce Worldwide or Royal Mail more popular in search?

This chart shows how often people search Google for Parcelforce Worldwide and Royal Mail by name. Each line represents a brand's share of searches for all six parcel delivery services we track, month by month, from searches in United Kingdom.

Parcelforce Worldwide and Royal Mail among parcel delivery services in the United Kingdom, by month

Share of searches by month for Royal Mail, Parcelforce Worldwide. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal MailEvriParcelforce WorldwideYodelDPDTNT
Oct 202551.9%23.3%5.7%19%0.08%0.02%
Nov 202553.7%24.1%5.9%16.1%0.09%0.02%
Dec 202553.7%24.2%5.9%16.1%0.09%0.01%
Jan 202651.7%28.5%7%12.7%0.1%0.02%
Feb 202656.7%25.5%6.3%11.4%0.09%0.01%
Mar 202660.2%22.1%5.4%12.1%0.14%0.02%
Apr 202657.8%21.3%6.4%14.3%0.21%0.02%
May 202656.6%25.5%6.3%11.4%0.17%0.02%
Jun 202654.7%30.2%6%9%0.11%0.01%
Jul 202656.2%31%5.1%7.6%0.09%0.01%
Aug 202661.2%27.6%5.5%5.5%0.12%0.01%
Sep 202660.5%27.3%6.7%5.5%0.12%0.01%

How has the Parcelforce Worldwide and Royal Mail comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom parcel delivery services in September 2026?

2 changes
  1. In September 2026, Parcelforce Worldwide gained share of searches among parcel delivery services in the United Kingdom, from 5.5% to 6.7%.

  2. In September 2026, Royal Mail lost share of searches among parcel delivery services in the United Kingdom, from 61.2% to 60.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Parcelforce Worldwide’s and Royal Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Parcelforce Worldwide

1 branded search term

  • parcelforce

Royal Mail

1 branded search term

  • royal mail

How the Brand Demand Index is measured

Other head-to-heads among parcel delivery services

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