Mattress brands in the United Kingdom:Which are most popular?

Name: Mattress brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Emma Sleep was the most searched mattress brand in the United Kingdom, accounting for 42.7% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Simba was mentioned most often, in three of the four answers. Simba was recommended most often, coming first in one out of two responses that gave a list.

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Top mattress brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Simba was mentioned most often, in three of the four answers. Simba was recommended most often, coming first in one out of two answers that gave a list. Emma Sleep was second, and Tempur was third. Otty, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Simba	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Emma Sleep	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Silentnight	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Hypnos	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Tempur	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Otty	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Dormeo	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Eve Sleep	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Simba3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Emma Sleep2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Silentnight2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hypnos2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tempur2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Otty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dormeo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Eve Sleep0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mattress brands

4 answers

Asked ChatGPT
“Which mattress brand should I buy in the UK?”
1. 1Emma Sleep
2. 2Simba
3. 3Silentnight
4. 4Hypnos
5. 5Tempur
Asked ChatGPT
“What are the best mattress brands in the UK?”
1. 1Simba
2. 2Tempur
3. 3Emma Sleep
4. 4Hypnos
5. 5Silentnight
Asked ChatGPT
“What's the best mattress in a box in the UK?”
1. 1Simba
Searched Google, AI Overview
“mattress”
Searched Google, AI Overview
“best mattress uk”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which mattress brands do people search for most?

This chart shows how often people search Google for each mattress brand by name. Each line represents a brand's share of searches for all eight mattress brands we track, month by month, from searches in United Kingdom.

Share of searches among mattress brands in the United Kingdom, by month

Month	Emma Sleep	Simba	Silentnight	Hypnos	Otty	Tempur	Dormeo	Eve Sleep
Oct 2025	37.9%	31%	8.5%	7.1%	3.8%	4.7%	3.8%	3.2%
Nov 2025	41%	27.5%	13.8%	5.1%	2.9%	4.1%	2.8%	2.8%
Dec 2025	31.2%	21.2%	29.1%	5.5%	2.7%	3.9%	3.9%	2.5%
Jan 2026	41.4%	28.8%	7.8%	6.5%	3.5%	4.2%	4.2%	3.5%
Feb 2026	45.2%	25.6%	6.9%	7%	3.8%	4.6%	3.8%	3.1%
Mar 2026	41.9%	28.5%	6.4%	6.8%	4.3%	4.3%	4.3%	3.5%
Apr 2026	43.5%	29.5%	5.4%	6.7%	3.8%	4.4%	3.6%	3%
May 2026	39.1%	31.5%	5.9%	7.3%	4.1%	4.8%	3.9%	3.4%
Jun 2026	43.5%	28.6%	6.5%	6.6%	3.8%	4.4%	3.6%	3.1%
Jul 2026	41.8%	27.5%	9.4%	6.6%	3.6%	4.2%	3.4%	3.5%
Aug 2026	39.6%	31.4%	7.3%	7.1%	4%	4%	3.2%	3.4%
Sep 2026	42.7%	27.3%	7.7%	7.5%	4.3%	4.2%	3.4%	2.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Emma Sleep	42.7%	100K	+1.8%	+3.2 points
2, held 2nd	Simba	27.3%	64.1K	-18.2%	-4.2 points
3, held 3rd	Silentnight	7.7%	18.1K	0%	+0.4 points
4, held 4th	Hypnos	7.5%	17.7K	0%	+0.4 points
5, held 5th	Otty	4.3%	10K	0%	+0.2 points
6, held 6th	Tempur	4.2%	9.9K	0%	+0.2 points
7, moved from 8th to 7th	Dormeo	3.4%	8.1K	0%	+0.2 pointsmoved from 8th to 7th
8, moved from 7th to 8th	Eve Sleep	2.9%	6.7K	-21.2%	-0.6 pointsmoved from 7th to 8th

1.Emma Sleep
42.7%
Held 1st. 100K estimated branded searches, +1.8% vs prior month. Share +3.2 points.
2.Simba
27.3%
Held 2nd. 64.1K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
3.Silentnight
7.7%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.Hypnos
7.5%
Held 4th. 17.7K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.Otty
4.3%
Held 5th. 10K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.Tempur
4.2%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.Dormeo
3.4%
Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.Eve Sleep
2.9%
Moved from 7th to 8th. 6.7K estimated branded searches, -21.2% vs prior month. Share -0.6 points.

Which brand is most popular in search among mattress brands in the United Kingdom?

8 brands

In September 2026, Emma Sleep was the most searched among mattress brands in the United Kingdom, with an estimated 100K branded searches, 42.7% of all searches for the eight we track. Simba is in 2nd place, 15.4 percentage points behind at 27.3%.

United Kingdom mattress brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Emma Sleep	37.9% → 42.7%	45.2%Feb 2026	31.2%Dec 2025	1st
Simba	31% → 27.3%	31.5%May 2026	21.2%Dec 2025	2nd
Silentnight	8.5% → 7.7%	29.1%Dec 2025	5.4%Apr 2026	3rd
Hypnos	7.1% → 7.5%	7.5%Sep 2026	5.1%Nov 2025	4th
Otty	3.8% → 4.3%	4.3%Mar 2026	2.7%Dec 2025	6th → 5th
Tempur	4.7% → 4.2%	4.8%May 2026	3.9%Dec 2025	5th → 6th
Dormeo	3.8% → 3.4%	4.3%Mar 2026	2.8%Nov 2025	7th
Eve Sleep	3.2% → 2.9%	3.5%Mar 2026	2.5%Dec 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in the United Kingdom increased from 37.9% to 42.7%.
Across the 12 months ending September 2026, Simba’s share of searches among mattress brands in the United Kingdom decreased from 31% to 27.3%.
Across the 12 months ending September 2026, Silentnight’s share of searches among mattress brands in the United Kingdom decreased from 8.5% to 7.7%.
Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in the United Kingdom peaked at 45.2% in February 2026 and was lowest at 31.2% in December 2025.
Across the 12 months ending September 2026, Simba’s share of searches among mattress brands in the United Kingdom peaked at 31.5% in May 2026 and was lowest at 21.2% in December 2025.
Across the 12 months ending September 2026, Silentnight’s share of searches among mattress brands in the United Kingdom peaked at 29.1% in December 2025 and was lowest at 5.4% in April 2026.
Across the 12 months ending September 2026, Hypnos’ share of searches among mattress brands in the United Kingdom peaked at 7.5% in September 2026 and was lowest at 5.1% in November 2025.
Across the 12 months ending September 2026, Otty’s share of searches among mattress brands in the United Kingdom peaked at 4.3% in March 2026 and was lowest at 2.7% in December 2025.
Across the 12 months ending September 2026, Dormeo’s share of searches among mattress brands in the United Kingdom peaked at 4.3% in March 2026 and was lowest at 2.8% in November 2025.
Across the 12 months ending September 2026, Eve Sleep’s share of searches among mattress brands in the United Kingdom peaked at 3.5% in March 2026 and was lowest at 2.5% in December 2025.
Across the 12 months ending September 2026, Otty rose from 6th to 5th among mattress brands in the United Kingdom.
Across the 12 months ending September 2026, Tempur fell from 5th to 6th among mattress brands in the United Kingdom.
Across the 12 months ending September 2026, Hypnos, Dormeo and Eve Sleep held steady: their share of searches among mattress brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom mattress brands in September 2026?

7 changes

In September 2026, Emma Sleep gained share of searches among mattress brands in the United Kingdom, from 39.6% to 42.7%.
In September 2026, Simba lost share of searches among mattress brands in the United Kingdom, from 31.4% to 27.3%.
In September 2026, Eve Sleep lost share of searches among mattress brands in the United Kingdom, from 3.4% to 2.9%.
Hypnos’ share of searches among mattress brands in the United Kingdom has gained ground for 3 months in a row, from 6.6% to 7.5% in September 2026.
In September 2026, Dormeo rose from 8th to 7th among mattress brands in the United Kingdom.
Estimated monthly branded searches for Silentnight in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Tempur in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted for mattress brands?

13 search terms

Each brand's share of searches among mattress brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.