Frozen pizza brands in United Kingdom:Which are searched most?
In September 2026, Goodfella's was the most searched among frozen pizza brands in United Kingdom, with an estimated 68.6K branded searches and 71.2% estimated Share of Search within this set.
- Goodfella's71.2%
Dr. Oetker17.1%
Chicago Town11.6%
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Share of SearchLeaderboard
Compare the frozen pizza brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Goodfella's, Dr. Oetker, Chicago Town. The figures are in the table below the chart.
View monthly share of search table
| Month | Goodfella's | Dr. Oetker | Chicago Town |
|---|---|---|---|
| Oct 2025 | 73.1% | 16.7% | 10.2% |
| Nov 2025 | 71.7% | 16.3% | 12% |
| Dec 2025 | 75.9% | 15.5% | 8.6% |
| Jan 2026 | 75.6% | 14.1% | 10.3% |
| Feb 2026 | 71.7% | 16.3% | 12% |
| Mar 2026 | 71.9% | 16% | 12.1% |
| Apr 2026 | 75% | 14.8% | 10.3% |
| May 2026 | 71.6% | 16.8% | 11.7% |
| Jun 2026 | 71.6% | 16.8% | 11.7% |
| Jul 2026 | 74.6% | 15% | 10.4% |
| Aug 2026 | 75% | 15.1% | 10% |
| Sep 2026 | 71.2% | 17.1% | 11.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.2% | 68.6K | -16.4% | -3.7 points | |
| 2, held 2nd | 17.1% | 16.5K | 0% | +2.1 points | |
| 3, held 3rd | 11.6% | 11.2K | +2.8% | +1.7 points |
71.2%
Held 1st. 68.6K estimated branded searches, -16.4% vs prior month. Share -3.7 points.
17.1%
Held 2nd. 16.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
11.6%
Held 3rd. 11.2K estimated branded searches, +2.8% vs prior month. Share +1.7 points.
Compare search popularity between leading brands
Which brand is most popular in search among frozen pizza brands in United Kingdom?
3 brands
In September 2026, Goodfella's was the most searched among frozen pizza brands in United Kingdom, with an estimated 68.6K branded searches and 71.2% estimated Share of Search within this set. Dr. Oetker is in 2nd place, 54.1 percentage points behind at 17.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Goodfella's | 73.1% → 71.2% | 75.9%Dec 2025 | 71.2%Sep 2026 | 1st |
| Dr. Oetker | 16.7% → 17.1% | 17.1%Sep 2026 | 14.1%Jan 2026 | 2nd |
| Chicago Town | 10.2% → 11.6% | 12.1%Mar 2026 | 8.6%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Goodfella's’ estimated Share of Search among frozen pizza brands in United Kingdom decreased from 73.1% to 71.2%.
- Across the 12 months ending September 2026, Chicago Town’s estimated Share of Search among frozen pizza brands in United Kingdom increased from 10.2% to 11.6%.
- Across the 12 months ending September 2026, Goodfella's’ estimated Share of Search among frozen pizza brands in United Kingdom peaked at 75.9% in December 2025 and was lowest at 71.2% in September 2026.
- Across the 12 months ending September 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands in United Kingdom peaked at 17.1% in September 2026 and was lowest at 14.1% in January 2026.
- Across the 12 months ending September 2026, Chicago Town’s estimated Share of Search among frozen pizza brands in United Kingdom peaked at 12.1% in March 2026 and was lowest at 8.6% in December 2025.
- Across the 12 months ending September 2026, Dr. Oetker held steady: its estimated Share of Search among frozen pizza brands in United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom frozen pizza brands in September 2026?
3 changes
In September 2026, Dr. Oetker gained estimated Share of Search among frozen pizza brands in United Kingdom, from 15.1% to 17.1%.
In September 2026, Chicago Town gained estimated Share of Search among frozen pizza brands in United Kingdom, from 10% to 11.6%.
In September 2026, Goodfella's lost estimated Share of Search among frozen pizza brands in United Kingdom, from 75% to 71.2%.
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