How popular isGoodfella's in search?
In September 2026, there were an estimated 68.6K branded searches for Goodfella's in United Kingdom which is down 16.4% over the last 12 months. Goodfella's holds 71.2% estimated Share of Search among United Kingdom frozen pizza brands and is ranked 1st of 3 competitors for search popularity.
- Goodfella's71.2%
Dr. Oetker17.1%
Chicago Town11.6%
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Which frozen pizza brands compete with Goodfella's?
Share of Search by month for Goodfella's, Dr. Oetker, Chicago Town. The figures are in the table below the chart.
View monthly share of search table
| Month | Goodfella's | Dr. Oetker | Chicago Town |
|---|---|---|---|
| Oct 2025 | 73.1% | 16.7% | 10.2% |
| Nov 2025 | 71.7% | 16.3% | 12% |
| Dec 2025 | 75.9% | 15.5% | 8.6% |
| Jan 2026 | 75.6% | 14.1% | 10.3% |
| Feb 2026 | 71.7% | 16.3% | 12% |
| Mar 2026 | 71.9% | 16% | 12.1% |
| Apr 2026 | 75% | 14.8% | 10.3% |
| May 2026 | 71.6% | 16.8% | 11.7% |
| Jun 2026 | 71.6% | 16.8% | 11.7% |
| Jul 2026 | 74.6% | 15% | 10.4% |
| Aug 2026 | 75% | 15.1% | 10% |
| Sep 2026 | 71.2% | 17.1% | 11.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.2% | 68.6K | -16.4% | -3.7 points | |
| 2, held 2nd | 17.1% | 16.5K | 0% | +2.1 points | |
| 3, held 3rd | 11.6% | 11.2K | +2.8% | +1.7 points |
71.2%
Held 1st. 68.6K estimated branded searches, -16.4% vs prior month. Share -3.7 points.
17.1%
Held 2nd. 16.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
11.6%
Held 3rd. 11.2K estimated branded searches, +2.8% vs prior month. Share +1.7 points.
Compare search popularity between Goodfella's and its closest rivals
Every comparison with Goodfella's
2 comparisons
How has branded search demand for Goodfella's changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Goodfella's in United Kingdom fell from 82.1K to 68.6K.
- Across the 12 months ending September 2026, Goodfella's’ estimated Share of Search among frozen pizza brands in United Kingdom decreased from 73.1% to 71.2%.
- Across the 12 months ending September 2026, Goodfella's’ estimated Share of Search among frozen pizza brands in United Kingdom peaked at 75.9% in December 2025 and was lowest at 71.2% in September 2026.
How did search popularity change for United Kingdom frozen pizza brands in September 2026?
3 changes
In September 2026, Dr. Oetker gained estimated Share of Search among frozen pizza brands in United Kingdom, from 15.1% to 17.1%.
In September 2026, Chicago Town gained estimated Share of Search among frozen pizza brands in United Kingdom, from 10% to 11.6%.
In September 2026, Goodfella's lost estimated Share of Search among frozen pizza brands in United Kingdom, from 75% to 71.2%.
How is Goodfella's measured?
Brandwave collects information about searches that people make online using Goodfella's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- goodfella s
- goodfellas pizza
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