Fried chicken chains in the United Kingdom:Which are most popular?

Name: Fried chicken chains in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, KFC was the most searched fried chicken chain in the United Kingdom, accounting for 35.7% of all searches among the seven chains we track. When we checked with ChatGPT and Google AI Overviews, KFC, Wingstop and Slim Chickens showed up in every answer. Wingstop was recommended most often, coming first in two out of three responses.

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Top fried chicken chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, KFC, Wingstop and Slim Chickens appeared every time. Wingstop was recommended most often, coming first in two out of three answers. KFC was second, and Slim Chickens was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
KFC	Named in 3 of 3 ChatGPT answers	3 of 3
Wingstop	Named in 3 of 3 ChatGPT answers	3 of 3
Slim Chickens	Named in 3 of 3 ChatGPT answers	3 of 3
Nando's	Named in 2 of 3 ChatGPT answers	2 of 3
Dave's Hot Chicken	Named in 2 of 3 ChatGPT answers	2 of 3
Jollibee	Named in 2 of 3 ChatGPT answers	2 of 3
Popeyes	Named in 1 of 3 ChatGPT answers	1 of 3

KFC3 of 3Named in 3 of 3 ChatGPT answers
Wingstop3 of 3Named in 3 of 3 ChatGPT answers
Slim Chickens3 of 3Named in 3 of 3 ChatGPT answers
Nando's2 of 3Named in 2 of 3 ChatGPT answers
Dave's Hot Chicken2 of 3Named in 2 of 3 ChatGPT answers
Jollibee2 of 3Named in 2 of 3 ChatGPT answers
Popeyes1 of 3Named in 1 of 3 ChatGPT answers

See every answer about fried chicken chains

3 answers

Asked ChatGPT
“What's the best fried chicken chain in the UK?”
1. 1Wingstop
2. 2Dave's Hot Chicken
3. 3KFC
4. 4Slim Chickens
5. 5Jollibee
Asked ChatGPT
“What are the most popular chicken chains in the UK?”
1. 1KFC
2. 2Nando's
3. 3Popeyes
4. 4Wingstop
5. 5Slim Chickens
6. 6Jollibee
7. 7Dave's Hot Chicken
Asked ChatGPT
“Which UK chain has the best chicken wings?”
1. 1Wingstop
2. 2KFC
3. 3Slim Chickens
4. 4Nando's
Searched Google, AI Overview
“fried chicken”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“chicken shop”
Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which fried chicken chains do people search for most?

This chart shows how often people search Google for each fried chicken chain by name. Each line represents a brand's share of searches for all seven fried chicken chains we track, month by month, from searches in United Kingdom.

Share of searches among fried chicken chains in the United Kingdom, by month

Month	KFC	Nando's	Popeyes	Wingstop	Dave's Hot Chicken	Slim Chickens	Jollibee
Oct 2025	46.2%	20.8%	9.3%	9.3%	7.6%	4.2%	2.8%
Nov 2025	44.6%	20%	10.9%	10.9%	6%	4.9%	2.7%
Dec 2025	42.1%	23.1%	10.3%	10.3%	6.9%	4.6%	2.5%
Jan 2026	34.3%	28.2%	10.3%	12.6%	6.9%	4.6%	3.1%
Feb 2026	35.8%	24.1%	10.8%	13.2%	8.8%	4.8%	2.6%
Mar 2026	40.2%	22.2%	9.9%	9.9%	9.9%	5.4%	2.4%
Apr 2026	37%	24.9%	11.1%	9.1%	9.1%	6.1%	2.7%
May 2026	37.6%	25.3%	11.3%	9.2%	7.6%	6.2%	2.8%
Jun 2026	41.4%	22.8%	10.2%	10.2%	6.8%	5.6%	3.1%
Jul 2026	37.7%	25.4%	9.3%	9.3%	9.3%	6.2%	2.8%
Aug 2026	35.8%	24.1%	10.8%	10.8%	8.8%	7.2%	2.6%
Sep 2026	35.7%	23.9%	10.7%	10.7%	8.7%	7.2%	3.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	KFC	35.7%	823K	-17.7%	-0.1 points
2, held 2nd	Nando's	23.9%	550K	-18.3%	-0.2 points
3, held 3rd	Popeyes	10.7%	246K	-18.3%	-0.1 points
4, held 4th	Wingstop	10.7%	246K	-18.3%	-0.1 points
5, held 5th	Dave's Hot Chicken	8.7%	201K	-18.3%	-0.1 points
6, held 6th	Slim Chickens	7.2%	165K	-17.9%	0 points
7, held 7th	Jollibee	3.2%	74K	0%	+0.6 points

1.KFC
35.7%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
2.Nando's
23.9%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
3.Popeyes
10.7%
Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
4.Wingstop
10.7%
Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
5.Dave's Hot Chicken
8.7%
Held 5th. 201K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
6.Slim Chickens
7.2%
Held 6th. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.
7.Jollibee
3.2%
Held 7th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

Which brand is most popular in search among fried chicken chains in the United Kingdom?

7 brands

In September 2026, KFC was the most searched among fried chicken chains in the United Kingdom, with an estimated 823K branded searches, 35.7% of all searches for the seven we track. Nando's is in 2nd place, 11.8 percentage points behind at 23.9%.

United Kingdom fried chicken chains, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
KFC	46.2% → 35.7%	46.2%Oct 2025	34.3%Jan 2026	1st
Nando's	20.8% → 23.9%	28.2%Jan 2026	20%Nov 2025	2nd
Popeyes	9.3% → 10.7%	11.3%May 2026	9.3%Oct 2025	3rd
Wingstop	9.3% → 10.7%	13.2%Feb 2026	9.1%Apr 2026	4th
Dave's Hot Chicken	7.6% → 8.7%	9.9%Mar 2026	6%Nov 2025	5th
Slim Chickens	4.2% → 7.2%	7.2%Aug 2026	4.2%Oct 2025	6th
Jollibee	2.8% → 3.2%	3.2%Sep 2026	2.4%Mar 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, KFC’s share of searches among fried chicken chains in the United Kingdom decreased from 46.2% to 35.7%.
Across the 12 months ending September 2026, Nando's’ share of searches among fried chicken chains in the United Kingdom increased from 20.8% to 23.9%.
Across the 12 months ending September 2026, Popeyes’ share of searches among fried chicken chains in the United Kingdom increased from 9.3% to 10.7%.
Across the 12 months ending September 2026, Wingstop’s share of searches among fried chicken chains in the United Kingdom increased from 9.3% to 10.7%.
Across the 12 months ending September 2026, Dave's Hot Chicken’s share of searches among fried chicken chains in the United Kingdom increased from 7.6% to 8.7%.
Across the 12 months ending September 2026, Slim Chickens’ share of searches among fried chicken chains in the United Kingdom increased from 4.2% to 7.2%.
Across the 12 months ending September 2026, KFC’s share of searches among fried chicken chains in the United Kingdom peaked at 46.2% in October 2025 and was lowest at 34.3% in January 2026.
Across the 12 months ending September 2026, Nando's’ share of searches among fried chicken chains in the United Kingdom peaked at 28.2% in January 2026 and was lowest at 20% in November 2025.
Across the 12 months ending September 2026, Popeyes’ share of searches among fried chicken chains in the United Kingdom peaked at 11.3% in May 2026 and was lowest at 9.3% in October 2025.
Across the 12 months ending September 2026, Wingstop’s share of searches among fried chicken chains in the United Kingdom peaked at 13.2% in February 2026 and was lowest at 9.1% in April 2026.
Across the 12 months ending September 2026, Dave's Hot Chicken’s share of searches among fried chicken chains in the United Kingdom peaked at 9.9% in March 2026 and was lowest at 6% in November 2025.
Across the 12 months ending September 2026, Slim Chickens’ share of searches among fried chicken chains in the United Kingdom peaked at 7.2% in August 2026 and was lowest at 4.2% in October 2025.
Across the 12 months ending September 2026, Jollibee held steady: its share of searches among fried chicken chains in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom fried chicken chains in September 2026?

6 changes

In September 2026, Jollibee gained share of searches among fried chicken chains in the United Kingdom, from 2.6% to 3.2%.
KFC’s share of searches among fried chicken chains in the United Kingdom has lost ground for 3 months in a row, from 41.4% to 35.7% in September 2026.
Estimated monthly branded searches for Dave's Hot Chicken in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026.
Estimated monthly branded searches for Nando's in the United Kingdom fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for Popeyes in the United Kingdom fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Estimated monthly branded searches for Wingstop in the United Kingdom fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

How are branded searches counted for fried chicken chains?

7 search terms

Each brand's share of searches among fried chicken chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.