Dave's Hot Chicken vs KFC:Which is more popular?
In September 2026, KFC had more branded searches than Dave's Hot Chicken among fried chicken chains in the United Kingdom. KFC had about 823,000 branded searches, while Dave's Hot Chicken had 201,000. KFC made up 35.7% of all fried chicken chain searches we track, and Dave's Hot Chicken accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about fried chicken chains, KFC appeared in all three answers and Dave's Hot Chicken in two. KFC was mentioned before Dave's Hot Chicken in two out of three answers.
Who do people search for more?
KFC, about 4 searches for every 1 for Dave's Hot Chicken
Who does AI mention more?
KFC, mentioned in every answer we collected
Who does AI recommend more?
KFC, named ahead of Dave's Hot Chicken in 2 of 3 answers
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Top fried chicken chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, KFC appeared in all three answers. Dave's Hot Chicken was mentioned in two out of three: in two of the three ChatGPT answers. KFC was listed before Dave's Hot Chicken in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wingstop1st- KFC2nd
Slim Chickens3rd
Nando's4th
Dave's Hot Chicken5th
Popeyes6th
Jollibee7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KFC3 of 3Named in 3 of 3 ChatGPT answers
- Wingstop3 of 3Named in 3 of 3 ChatGPT answers
- Slim Chickens3 of 3Named in 3 of 3 ChatGPT answers
- Nando's2 of 3Named in 2 of 3 ChatGPT answers
- Dave's Hot Chicken2 of 3Named in 2 of 3 ChatGPT answers
- Jollibee2 of 3Named in 2 of 3 ChatGPT answers
- Popeyes1 of 3Named in 1 of 3 ChatGPT answers
See every answer about fried chicken chains
3 answers
Asked ChatGPT
“What's the best fried chicken chain in the UK?”
Asked ChatGPT
“What are the most popular chicken chains in the UK?”
Asked ChatGPT
“Which UK chain has the best chicken wings?”
Searched Google, AI Overview
“fried chicken”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“chicken shop”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Dave's Hot Chicken or KFC more popular in search?
This chart shows how often people search Google for Dave's Hot Chicken and KFC by name. Each line represents a brand's share of searches for all seven fried chicken chains we track, month by month, from searches in United Kingdom.
Share of searches by month for KFC, Dave's Hot Chicken. The figures are in the table below the chart.
View monthly share of searches table
| Month | KFC | Nando's | Popeyes | Wingstop | Dave's Hot Chicken | Slim Chickens | Jollibee |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 20.8% | 9.3% | 9.3% | 7.6% | 4.2% | 2.8% |
| Nov 2025 | 44.6% | 20% | 10.9% | 10.9% | 6% | 4.9% | 2.7% |
| Dec 2025 | 42.1% | 23.1% | 10.3% | 10.3% | 6.9% | 4.6% | 2.5% |
| Jan 2026 | 34.3% | 28.2% | 10.3% | 12.6% | 6.9% | 4.6% | 3.1% |
| Feb 2026 | 35.8% | 24.1% | 10.8% | 13.2% | 8.8% | 4.8% | 2.6% |
| Mar 2026 | 40.2% | 22.2% | 9.9% | 9.9% | 9.9% | 5.4% | 2.4% |
| Apr 2026 | 37% | 24.9% | 11.1% | 9.1% | 9.1% | 6.1% | 2.7% |
| May 2026 | 37.6% | 25.3% | 11.3% | 9.2% | 7.6% | 6.2% | 2.8% |
| Jun 2026 | 41.4% | 22.8% | 10.2% | 10.2% | 6.8% | 5.6% | 3.1% |
| Jul 2026 | 37.7% | 25.4% | 9.3% | 9.3% | 9.3% | 6.2% | 2.8% |
| Aug 2026 | 35.8% | 24.1% | 10.8% | 10.8% | 8.8% | 7.2% | 2.6% |
| Sep 2026 | 35.7% | 23.9% | 10.7% | 10.7% | 8.7% | 7.2% | 3.2% |
How has the Dave's Hot Chicken and KFC comparison changed over the last 12 months?
3 findings
- KFC was ahead of Dave's Hot Chicken in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dave's Hot Chicken’s share of searches among fried chicken chains in the United Kingdom moved from 7.6% to 8.7%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 12 months ending September 2026, KFC’s share of searches among fried chicken chains in the United Kingdom moved from 46.2% to 35.7%, and its estimated monthly branded searches moved from 1.8M to 823K.
How did search popularity change for United Kingdom fried chicken chains in September 2026?
2 changes
KFC’s share of searches among fried chicken chains in the United Kingdom has lost ground for 3 months in a row, from 41.4% to 35.7% in September 2026.
Estimated monthly branded searches for Dave's Hot Chicken in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dave's Hot Chicken’s and KFC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dave's Hot Chicken
1 branded search term
- dave's hot chicken
KFC
1 branded search term
- kfc
Other head-to-heads among fried chicken chains
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