Clearpay vs Zilch:Which is searched more in United Kingdom?
In September 2026, Clearpay had more branded searches than Zilch among buy now pay later services in United Kingdom. Clearpay was estimated to have 201K branded searches compared to Zilch’s 74K, and held a 34.9% Share of Search versus Zilch’s 12.8%.
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Which is more popular in search, Clearpay or Zilch?
Compare the buy now pay later services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clearpay, Zilch. The figures are in the table below the chart.
View monthly share of search table
| Month | Klarna | Clearpay | Zilch |
|---|---|---|---|
| Oct 2025 | 53.5% | 35.8% | 10.8% |
| Nov 2025 | 48.5% | 39.6% | 11.9% |
| Dec 2025 | 49.5% | 40.5% | 10% |
| Jan 2026 | 48.5% | 39.6% | 11.9% |
| Feb 2026 | 48.5% | 39.6% | 11.9% |
| Mar 2026 | 53.5% | 35.7% | 10.8% |
| Apr 2026 | 48.5% | 39.6% | 11.9% |
| May 2026 | 48.5% | 39.6% | 11.9% |
| Jun 2026 | 48.5% | 39.6% | 11.9% |
| Jul 2026 | 48.5% | 39.6% | 11.9% |
| Aug 2026 | 50.8% | 33.9% | 15.3% |
| Sep 2026 | 52.3% | 34.9% | 12.8% |
How has the Clearpay and Zilch comparison changed over the last 12 months?
3 findings
- Clearpay was ahead of Zilch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clearpay’s estimated Share of Search among buy now pay later services in United Kingdom moved from 35.8% to 34.9%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Zilch’s estimated Share of Search among buy now pay later services in United Kingdom moved from 10.8% to 12.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for United Kingdom buy now pay later services in September 2026?
2 changes
In September 2026, Clearpay gained estimated Share of Search among buy now pay later services in United Kingdom, from 33.9% to 34.9%.
In September 2026, Zilch lost estimated Share of Search among buy now pay later services in United Kingdom, from 15.3% to 12.8%.
Other head-to-heads among buy now pay later services
How each brand is measured
Brandwave collects information about searches that people make online using Clearpay’s and Zilch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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