Brandwave

How popular isWahaca?

In September 2026, people searched for Wahaca by name about 22,200 times in the United Kingdom, a 45.2% decrease from the previous year. These searches made up 4.7% of all United Kingdom Mexican restaurant chain searches, placing Wahaca fourth out of six chains. When we asked both ChatGPT and Google AI Overviews about Mexican restaurant chains, Wahaca appeared in two of the three answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Wahaca is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Taco BellShare of searches 63.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. Chipotle Mexican GrillShare of searches 24.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. ChiquitoShare of searches 4.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. WahacaShare of searches 4.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. BarburritoShare of searches 1.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top Mexican restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wahaca was mentioned in two out of three: in two of the three ChatGPT answers. Wahaca is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tortilla1st
  2. Barburrito2nd
  3. Chipotle Mexican Grill3rd
  4. Wahaca4th
  5. Taco Bell5th
  6. Chiquito–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barburrito3 of 3Named in 3 of 3 ChatGPT answers
  • Tortilla3 of 3Named in 3 of 3 ChatGPT answers
  • Chipotle Mexican Grill2 of 3Named in 2 of 3 ChatGPT answers
  • Wahaca2 of 3Named in 2 of 3 ChatGPT answers
  • Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
  • Chiquito0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Mexican restaurant chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which Mexican restaurant chains compete with Wahaca?

Wahaca against Mexican restaurant chains in the United Kingdom, by month

Share of searches by month for Taco Bell, Chipotle Mexican Grill, Chiquito, Wahaca. The figures are in the table below the chart.

View monthly share of searches table
MonthTaco BellChipotle Mexican GrillChiquitoWahacaBarburritoTortilla
Oct 202571.1%15.1%4.3%6.4%2.3%0.76%
Nov 202573.7%12.8%4.4%6.6%1.6%0.74%
Dec 202574.7%13%4.5%5.5%1.6%0.61%
Jan 202677.3%11%4.7%4.7%1.7%0.63%
Feb 202674%12.9%5.4%5.4%1.6%0.66%
Mar 202673.8%13%5.4%5.4%1.6%0.74%
Apr 202671%18.2%4.3%4.3%1.6%0.71%
May 202673.6%15.5%4.4%4.4%1.3%0.69%
Jun 202671.8%18.4%3.5%4.3%1.3%0.59%
Jul 202675.2%15.8%3.7%3.7%1.1%0.51%
Aug 202672.6%18.5%3.6%3.6%1.1%0.63%
Sep 202663.9%24.3%4.7%4.7%1.4%0.96%

  1. 1.Taco Bell

    63.9%

    Held 1st. 301K estimated branded searches, -45.3% vs prior month. Share -8.7 points.

  2. 2.Chipotle Mexican Grill

    24.3%

    Held 2nd. 114K estimated branded searches, -18.5% vs prior month. Share +5.8 points.

  3. 3.Chiquito

    4.7%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share +1.1 points.

  4. 4.Wahaca

    4.7%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share +1.1 points.

  5. 5.Barburrito

    1.4%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.3 points.

  6. 6.Tortilla

    0.96%

    Held 6th. 4.5K estimated branded searches, -6.3% vs prior month. Share +0.3 points.

Compare popularity between Wahaca and its closest rivals

Every comparison with Wahaca

5 comparisons

How has branded search demand for Wahaca changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wahaca in the United Kingdom fell from 40.5K to 22.2K.
  • Across the 12 months ending September 2026, Wahaca’s share of searches among Mexican restaurant chains in the United Kingdom decreased from 6.4% to 4.7%.
  • Across the 12 months ending September 2026, Wahaca’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 6.6% in November 2025 and was lowest at 3.6% in August 2026.
  • Across the 12 months ending September 2026, Wahaca fell from 3rd to 4th among Mexican restaurant chains in the United Kingdom.

How did search popularity change for United Kingdom Mexican restaurant chains in September 2026?

5 changes

  1. In September 2026, Chipotle Mexican Grill gained share of searches among Mexican restaurant chains in the United Kingdom, from 18.5% to 24.3%.

  2. In September 2026, Chiquito gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%.

  3. In September 2026, Wahaca gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%.

  4. In September 2026, Taco Bell lost share of searches among Mexican restaurant chains in the United Kingdom, from 72.6% to 63.9%.

  5. Estimated monthly branded searches for Barburrito in the United Kingdom fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

How are Wahaca’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wahaca’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wahaca

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How the Brand Demand Index is measured

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