Brandwave

How popular isTotal Merchandise in search?

In September 2026, there were an estimated 4.4K branded searches for Total Merchandise in United Kingdom which held steady over the last 12 months. Total Merchandise holds 49.5% estimated Share of Search among United Kingdom promotional products and is ranked 1st of 5 competitors for search popularity.

Share of Search, September 2026
  1. Total Merchandise49.5%
  2. Everything Branded21.4%
  3. 4imprint14.6%
  4. Printed4You9.9%
  5. Custom Planet4.6%
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Which promotional products compete with Total Merchandise?

Total Merchandise against promotional products in United Kingdom, by month

Share of Search by month for Total Merchandise, Everything Branded, 4imprint, Printed4You, Custom Planet. The figures are in the table below the chart.

View monthly share of search table
MonthTotal MerchandiseEverything Branded4imprintPrinted4YouCustom Planet
Oct 202551.5%18.7%11.7%11.7%6.4%
Nov 202549.1%21.8%9.8%13.6%5.6%
Dec 202550.5%18.5%10.1%15.2%5.7%
Jan 202651.2%18.6%15.1%10.2%4.8%
Feb 202650.9%18.5%15%11.6%4%
Mar 202650.9%18.5%15%11.6%4%
Apr 202653.1%19.3%10.6%12.1%4.9%
May 202646.2%20.5%16.7%11.3%5.4%
Jun 202650.5%21.8%11.5%11.5%4.8%
Jul 202649.9%22.2%10%12.2%5.7%
Aug 202649.9%22.2%12.2%10%5.7%
Sep 202649.5%21.4%14.6%9.9%4.6%
  1. Held 1st. 4.4K estimated branded searches, +22.2% vs prior month. Share -0.4 points.

  2. Held 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.8 points.

  3. 3.4imprint

    14.6%

    Held 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +2.4 points.

  4. Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  5. Held 5th. 410 estimated branded searches, 0% vs prior month. Share -1.1 points.

Compare search popularity between Total Merchandise and its closest rivals

How has branded search demand for Total Merchandise changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Total Merchandise in United Kingdom held steady at 4.4K.
  • Across the 12 months ending September 2026, Total Merchandise’s estimated Share of Search among promotional products in United Kingdom decreased from 51.5% to 49.5%.
  • Across the 12 months ending September 2026, Total Merchandise’s estimated Share of Search among promotional products in United Kingdom peaked at 53.1% in April 2026 and was lowest at 46.2% in May 2026.

How did search popularity change for United Kingdom promotional products in September 2026?

  1. In September 2026, 4imprint gained estimated Share of Search among promotional products in United Kingdom, from 12.2% to 14.6%.

  2. In September 2026, Custom Planet lost estimated Share of Search among promotional products in United Kingdom, from 5.7% to 4.6%.

  3. In September 2026, Everything Branded lost estimated Share of Search among promotional products in United Kingdom, from 22.2% to 21.4%.

  4. Estimated monthly branded searches for Printed4You in United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.

How is Total Merchandise measured?

Brandwave collects information about searches that people make online using Total Merchandise’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • total merchandise

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How the Brand Demand Index is measured

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Is Total Merchandise your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.