4imprint vs Total Merchandise:Which is searched more in United Kingdom?
In September 2026, Total Merchandise had more branded searches than 4imprint among promotional products in United Kingdom. Total Merchandise was estimated to have 4.4K branded searches compared to 4imprint’s 1.3K, and held a 49.5% Share of Search versus 4imprint’s 14.6%.
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Which is more popular in search, 4imprint or Total Merchandise?
Compare the promotional products people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Total Merchandise, 4imprint. The figures are in the table below the chart.
View monthly share of search table
| Month | Total Merchandise | Everything Branded | 4imprint | Printed4You | Custom Planet |
|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 18.7% | 11.7% | 11.7% | 6.4% |
| Nov 2025 | 49.1% | 21.8% | 9.8% | 13.6% | 5.6% |
| Dec 2025 | 50.5% | 18.5% | 10.1% | 15.2% | 5.7% |
| Jan 2026 | 51.2% | 18.6% | 15.1% | 10.2% | 4.8% |
| Feb 2026 | 50.9% | 18.5% | 15% | 11.6% | 4% |
| Mar 2026 | 50.9% | 18.5% | 15% | 11.6% | 4% |
| Apr 2026 | 53.1% | 19.3% | 10.6% | 12.1% | 4.9% |
| May 2026 | 46.2% | 20.5% | 16.7% | 11.3% | 5.4% |
| Jun 2026 | 50.5% | 21.8% | 11.5% | 11.5% | 4.8% |
| Jul 2026 | 49.9% | 22.2% | 10% | 12.2% | 5.7% |
| Aug 2026 | 49.9% | 22.2% | 12.2% | 10% | 5.7% |
| Sep 2026 | 49.5% | 21.4% | 14.6% | 9.9% | 4.6% |
How has the 4imprint and Total Merchandise comparison changed over the last 12 months?
3 findings
- Total Merchandise was ahead of 4imprint in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 4imprint’s estimated Share of Search among promotional products in United Kingdom moved from 11.7% to 14.6%, and its estimated monthly branded searches moved from 1K to 1.3K.
- Across the 12 months ending September 2026, Total Merchandise’s estimated Share of Search among promotional products in United Kingdom moved from 51.5% to 49.5%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for United Kingdom promotional products in September 2026?
1 change

In September 2026, 4imprint gained estimated Share of Search among promotional products in United Kingdom, from 12.2% to 14.6%.
Other head-to-heads among promotional products

Total Merchandise vs Everything Branded: compare search popularity
Total Merchandise vs Printed4You: compare search popularity
Total Merchandise vs Custom Planet: compare search popularity
Everything Branded vs 4imprint: compare search popularity
Everything Branded vs Printed4You: compare search popularity
Everything Branded vs Custom Planet: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using 4imprint’s and Total Merchandise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
4imprint
1 branded search term
- 4 imprint
Total Merchandise
1 branded search term
- total merchandise

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.