Brandwave

How popular isTopgolf?

In September 2026, people searched for Topgolf by name about 60,500 times in the United Kingdom, a 45% decrease from the previous year. These searches made up 36.7% of all United Kingdom activity bar searches, placing Topgolf second out of six brands. When we asked both ChatGPT and Google AI Overviews about activity bars, Topgolf did not appear in any of the answers.

Search and AI answers in September 2026

Topgolf is the second most searched of 6 competitors and not listed in any AI answer.

  1. Boom Battle BarShare of searches 36.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. TopgolfShare of searches 36.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. PuttshackShare of searches 13.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Junkyard GolfShare of searches 9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
  5. SwingersShare of searches 3.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top activity bars in ChatGPT and Google AI Overviews

In three ChatGPT questions, Topgolf did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Flight Club1st
  2. Puttshack2nd
  3. Boom Battle Bar3rd
  4. Junkyard Golf3rd
  5. Swingers5th
  6. Topgolf–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Puttshack3 of 3Named in 3 of 3 ChatGPT answers
  • Boom Battle Bar2 of 3Named in 2 of 3 ChatGPT answers
  • Flight Club2 of 3Named in 2 of 3 ChatGPT answers
  • Junkyard Golf1 of 3Named in 1 of 3 ChatGPT answers
  • Swingers1 of 3Named in 1 of 3 ChatGPT answers
  • Topgolf0 of 3Named in 0 of 3 ChatGPT answers

See every answer about activity bars

3 answers

  • Asked ChatGPT

    “What are the best activity bars in the UK?”

    1. 1Flight Club
    2. 2Boom Battle Bar
    3. 3Puttshack

  • Asked ChatGPT

    “Where can I play crazy golf with drinks in the UK?”

    1. 1Junkyard Golf
    2. 2Swingers
    3. 3Puttshack

  • Asked ChatGPT

    “What are the best places for a fun night out with games in the UK?”

    1. 1Flight Club
    2. 2Puttshack
    3. 3Boom Battle Bar

  • Searched Google, AI Overview

    “crazy golf”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “activity bar”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which activity bars compete with Topgolf?

Topgolf against activity bars in the United Kingdom, by month

Share of searches by month for Boom Battle Bar, Topgolf, Puttshack, Junkyard Golf, Swingers. The figures are in the table below the chart.

View monthly share of searches table
MonthBoom Battle BarTopgolfPuttshackJunkyard GolfSwingersFlight Club
Oct 202532.8%39.9%12%12%2.4%0.87%
Nov 202536.2%36.2%13.3%10.9%2.6%0.76%
Dec 202538.1%38.1%11.4%9.3%2.3%0.8%
Jan 202636.2%36.2%13.2%10.8%2.6%0.96%
Feb 202633.2%33.2%14.9%14.9%3%0.85%
Mar 202632.1%39.2%11.8%11.8%4.3%0.85%
Apr 202629.5%44.2%10.8%10.8%4%0.63%
May 202628.8%43.1%12.9%10.5%3.8%0.76%
Jun 202632.2%39.3%11.8%11.8%4.3%0.65%
Jul 202628.6%42.7%12.8%10.5%4.7%0.75%
Aug 202624.9%45.5%13.6%11.2%4.1%0.8%
Sep 202636.7%36.7%13.5%9%3.3%0.97%

  1. 1.Boom Battle Bar

    36.7%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +11.8 points.

  2. 2.Topgolf

    36.7%

    Moved from 1st to 2nd. 60.5K estimated branded searches, -33.1% vs prior month. Share -8.8 points.

  3. 3.Puttshack

    13.5%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  4. 4.Junkyard Golf

    9%

    Held 4th. 14.8K estimated branded searches, -33.3% vs prior month. Share -2.2 points.

  5. 5.Swingers

    3.3%

    Held 5th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  6. 6.Flight Club

    0.97%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Topgolf and its closest rivals

Every comparison with Topgolf

5 comparisons

How has branded search demand for Topgolf changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Topgolf in the United Kingdom fell from 110K to 60.5K.
  • Across the 12 months ending September 2026, Topgolf’s share of searches among activity bars in the United Kingdom decreased from 39.9% to 36.7%.
  • Across the 12 months ending September 2026, Topgolf’s share of searches among activity bars in the United Kingdom peaked at 45.5% in August 2026 and was lowest at 33.2% in February 2026.
  • Across the 12 months ending September 2026, Topgolf fell from 1st to 2nd among activity bars in the United Kingdom.

How did search popularity change for United Kingdom activity bars in September 2026?

6 changes

  1. In September 2026, Boom Battle Bar overtook Topgolf to become the leader among activity bars in the United Kingdom, with 36.7% of the searches.

  2. In September 2026, Topgolf lost share of searches among activity bars in the United Kingdom, from 45.5% to 36.7%.

  3. In September 2026, Junkyard Golf lost share of searches among activity bars in the United Kingdom, from 11.2% to 9%.

  4. In September 2026, Swingers lost share of searches among activity bars in the United Kingdom, from 4.1% to 3.3%.

  5. Estimated monthly branded searches for Flight Club in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Puttshack in the United Kingdom fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

How are Topgolf’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Topgolf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • topgolf

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How the Brand Demand Index is measured

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