Brandwave

Flight Club vs Topgolf:Which is more popular?

In September 2026, Topgolf had more branded searches than Flight Club among activity bars in the United Kingdom. Topgolf had about 60,500 branded searches, while Flight Club had 1,600. Topgolf made up 36.7% of all activity bar searches we track, and Flight Club accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about activity bars, Flight Club appeared in two of the three answers and Topgolf in none.

Among activity bars in the United Kingdom in September 2026

Who do people search for more?

Topgolf, about 38 searches for every 1 for Flight Club

Topgolf 60.5K searchesFlight Club 1.6K searches

Who does AI mention more?

Flight Club, mentioned in 2 of 3 answers, Topgolf in 0

Flight Club in 2 of 3Topgolf in 0 of 3

Who does AI recommend more?

Flight Club, the only one of the two named

Flight Club first in 2Topgolf never named

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Top activity bars in ChatGPT and Google AI Overviews

In three ChatGPT questions, Flight Club was mentioned in two out of three: in two of the three ChatGPT answers. Topgolf did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Flight Club1st
  2. Puttshack2nd
  3. Boom Battle Bar3rd
  4. Junkyard Golf3rd
  5. Swingers5th
  6. Topgolf–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Puttshack3 of 3Named in 3 of 3 ChatGPT answers
  • Boom Battle Bar2 of 3Named in 2 of 3 ChatGPT answers
  • Flight Club2 of 3Named in 2 of 3 ChatGPT answers
  • Junkyard Golf1 of 3Named in 1 of 3 ChatGPT answers
  • Swingers1 of 3Named in 1 of 3 ChatGPT answers
  • Topgolf0 of 3Named in 0 of 3 ChatGPT answers

See every answer about activity bars

3 answers

  • Asked ChatGPT

    “What are the best activity bars in the UK?”

    1. 1Flight Club
    2. 2Boom Battle Bar
    3. 3Puttshack

  • Asked ChatGPT

    “Where can I play crazy golf with drinks in the UK?”

    1. 1Junkyard Golf
    2. 2Swingers
    3. 3Puttshack

  • Asked ChatGPT

    “What are the best places for a fun night out with games in the UK?”

    1. 1Flight Club
    2. 2Puttshack
    3. 3Boom Battle Bar

  • Searched Google, AI Overview

    “crazy golf”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “activity bar”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Flight Club or Topgolf more popular in search?

This chart shows how often people search Google for Flight Club and Topgolf by name. Each line represents a brand's share of searches for all six activity bar brands we track, month by month, from searches in United Kingdom.

Flight Club and Topgolf among activity bars in the United Kingdom, by month

Share of searches by month for Topgolf, Flight Club. The figures are in the table below the chart.

View monthly share of searches table
MonthBoom Battle BarTopgolfPuttshackJunkyard GolfSwingersFlight Club
Oct 202532.8%39.9%12%12%2.4%0.87%
Nov 202536.2%36.2%13.3%10.9%2.6%0.76%
Dec 202538.1%38.1%11.4%9.3%2.3%0.8%
Jan 202636.2%36.2%13.2%10.8%2.6%0.96%
Feb 202633.2%33.2%14.9%14.9%3%0.85%
Mar 202632.1%39.2%11.8%11.8%4.3%0.85%
Apr 202629.5%44.2%10.8%10.8%4%0.63%
May 202628.8%43.1%12.9%10.5%3.8%0.76%
Jun 202632.2%39.3%11.8%11.8%4.3%0.65%
Jul 202628.6%42.7%12.8%10.5%4.7%0.75%
Aug 202624.9%45.5%13.6%11.2%4.1%0.8%
Sep 202636.7%36.7%13.5%9%3.3%0.97%

How has the Flight Club and Topgolf comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom activity bars in September 2026?

3 changes

  1. In September 2026, Boom Battle Bar overtook Topgolf to become the leader among activity bars in the United Kingdom, with 36.7% of the searches.

  2. In September 2026, Topgolf lost share of searches among activity bars in the United Kingdom, from 45.5% to 36.7%.

  3. Estimated monthly branded searches for Flight Club in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Flight Club’s and Topgolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flight Club

1 branded search term

  • flight club darts

Topgolf

1 branded search term

  • topgolf

How the Brand Demand Index is measured

Other head-to-heads among activity bars

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