Swingers vs Topgolf:Which is more popular?
In September 2026, Topgolf had more branded searches than Swingers among activity bars in the United Kingdom. Topgolf had about 60,500 branded searches, while Swingers had 5,400. Topgolf made up 36.7% of all activity bar searches we track, and Swingers accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about activity bars, Swingers appeared in one of the three answers and Topgolf in none.
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Top activity bars in ChatGPT and Google AI Overviews
In three ChatGPT questions, Swingers was mentioned in one out of three: in one of the three ChatGPT answers. Topgolf did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Flight Club1st
Puttshack2nd
Boom Battle Bar3rd
Junkyard Golf3rd
Swingers5th
Topgolf–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Puttshack3 of 3Named in 3 of 3 ChatGPT answers
- Boom Battle Bar2 of 3Named in 2 of 3 ChatGPT answers
- Flight Club2 of 3Named in 2 of 3 ChatGPT answers
- Junkyard Golf1 of 3Named in 1 of 3 ChatGPT answers
- Swingers1 of 3Named in 1 of 3 ChatGPT answers
- Topgolf0 of 3Named in 0 of 3 ChatGPT answers
See every answer about activity bars
3 answers
Asked ChatGPT
“What are the best activity bars in the UK?”
Asked ChatGPT
“Where can I play crazy golf with drinks in the UK?”
Asked ChatGPT
“What are the best places for a fun night out with games in the UK?”
Searched Google, AI Overview
“crazy golf”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“activity bar”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Share of searches by month for Topgolf, Swingers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boom Battle Bar | Topgolf | Puttshack | Junkyard Golf | Swingers | Flight Club |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 39.9% | 12% | 12% | 2.4% | 0.87% |
| Nov 2025 | 36.2% | 36.2% | 13.3% | 10.9% | 2.6% | 0.76% |
| Dec 2025 | 38.1% | 38.1% | 11.4% | 9.3% | 2.3% | 0.8% |
| Jan 2026 | 36.2% | 36.2% | 13.2% | 10.8% | 2.6% | 0.96% |
| Feb 2026 | 33.2% | 33.2% | 14.9% | 14.9% | 3% | 0.85% |
| Mar 2026 | 32.1% | 39.2% | 11.8% | 11.8% | 4.3% | 0.85% |
| Apr 2026 | 29.5% | 44.2% | 10.8% | 10.8% | 4% | 0.63% |
| May 2026 | 28.8% | 43.1% | 12.9% | 10.5% | 3.8% | 0.76% |
| Jun 2026 | 32.2% | 39.3% | 11.8% | 11.8% | 4.3% | 0.65% |
| Jul 2026 | 28.6% | 42.7% | 12.8% | 10.5% | 4.7% | 0.75% |
| Aug 2026 | 24.9% | 45.5% | 13.6% | 11.2% | 4.1% | 0.8% |
| Sep 2026 | 36.7% | 36.7% | 13.5% | 9% | 3.3% | 0.97% |
How has the Swingers and Topgolf comparison changed over the last 12 months?
3 findings
- Topgolf was ahead of Swingers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swingers’ share of searches among activity bars in the United Kingdom moved from 2.4% to 3.3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Topgolf’s share of searches among activity bars in the United Kingdom moved from 39.9% to 36.7%, and its estimated monthly branded searches moved from 110K to 60.5K.
How did search popularity change for United Kingdom activity bars in September 2026?
3 changes
In September 2026, Boom Battle Bar overtook Topgolf to become the leader among activity bars in the United Kingdom, with 36.7% of the searches.
In September 2026, Topgolf lost share of searches among activity bars in the United Kingdom, from 45.5% to 36.7%.
In September 2026, Swingers lost share of searches among activity bars in the United Kingdom, from 4.1% to 3.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Swingers’ and Topgolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among activity bars
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