Brandwave

How popular isT.M.Lewin?

In September 2026, people searched for T.M.Lewin by name about 40,500 times in the United Kingdom, a 22.4% increase from the previous year. These searches made up 5.9% of all United Kingdom menswear brand searches, placing T.M.Lewin fourth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about menswear brands, T.M.Lewin did not appear in any of the answers.

Search and AI answers in September 2026

T.M.Lewin is the fourth most searched of 15 competitors and not listed in any AI answer.

  1. Charles TyrwhittShare of searches 53.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. MossShare of searches 13.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
  3. Hawes & CurtisShare of searches 8.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. T.M.LewinShare of searches 5.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. SuitsupplyShare of searches 3.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th

+10 more

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Top menswear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, T.M.Lewin did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Charles Tyrwhitt1st
  2. Reiss2nd
  3. Percival3rd
  4. Sunspel4th
  5. Private White V.C.4th
  6. Suitsupply6th
  7. Universal Works7th
  8. Moss8th
  9. Hawes & Curtis–
  10. T.M.Lewin–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Tyrwhitt3 of 3Named in 3 of 3 ChatGPT answers
  • Reiss3 of 3Named in 3 of 3 ChatGPT answers
  • Sunspel2 of 3Named in 2 of 3 ChatGPT answers
  • Universal Works2 of 3Named in 2 of 3 ChatGPT answers
  • Percival2 of 3Named in 2 of 3 ChatGPT answers
  • Private White V.C.2 of 3Named in 2 of 3 ChatGPT answers
  • Moss1 of 3Named in 1 of 3 ChatGPT answers
  • Suitsupply1 of 3Named in 1 of 3 ChatGPT answers
  • Hawes & Curtis0 of 3Named in 0 of 3 ChatGPT answers
  • T.M.Lewin0 of 3Named in 0 of 3 ChatGPT answers

+5 more

See every answer about menswear brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which menswear brands compete with T.M.Lewin?

T.M.Lewin against menswear brands in the United Kingdom, by month

Share of searches by month for Charles Tyrwhitt, Moss, Hawes & Curtis, T.M.Lewin, Suitsupply, Sunspel, Universal Works. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles TyrwhittMossHawes & CurtisT.M.LewinSuitsupplySunspelUniversal WorksHackettPercivalLuke 1977SpokeReissFather SonsPrivate White V.C.Farah
Oct 202546.7%17.1%9.4%5.1%5.1%3.4%3.4%1.9%1.5%1.5%1.5%1%1.1%0.56%0.7%
Nov 202544.9%16.5%11%6%3.3%4%3.3%2.3%1.7%1.7%1.3%1.2%1.6%0.44%0.65%
Dec 202543.5%15.9%10.7%5.9%3.9%4.8%3.9%2.2%1.5%2.1%1.4%1.4%1.7%0.42%0.69%
Jan 202639.2%21.5%9.6%6.4%4.3%4.3%3.5%2.9%1.4%1.8%1.8%0.86%0.92%0.7%0.72%
Feb 202641.7%18.8%10.3%5.6%4.6%3.8%3.8%2.6%1.9%2.2%1.6%0.91%1.2%0.5%0.66%
Mar 202642.3%18.9%10.4%5.7%4.7%4.7%3.1%2.1%1.9%1.5%1.5%0.93%1.2%0.33%0.69%
Apr 202641.3%18.5%10.2%8.3%4.6%4.6%3%1.7%1.5%1.5%1.5%0.91%1.2%0.49%0.76%
May 202648.3%17.7%7.9%6.5%4.3%4.3%2.9%1.3%1.4%1.4%1.3%0.71%1%0.31%0.49%
Jun 202648.8%17.9%8%6.6%3.6%4.4%2.4%1.3%1.6%1.2%1.4%0.88%1.1%0.32%0.49%
Jul 202648.4%17.8%8%6.5%3.6%4.4%2.4%1.6%1.3%1.1%1.4%0.71%0.76%1.6%0.49%
Aug 202644.3%19.9%8.9%7.3%4%4%2.7%1.5%1.5%1.5%1.4%0.65%0.85%0.97%0.54%
Sep 202653.2%13.1%8.7%5.9%3.9%3.9%3.2%1.5%1.4%1.3%1.2%0.78%0.77%0.64%0.53%

  1. 1.Charles Tyrwhitt

    53.2%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +8.8 points.

  2. 2.Moss

    13.1%

    Held 2nd. 90.5K estimated branded searches, -33% vs prior month. Share -6.8 points.

  3. 3.Hawes & Curtis

    8.7%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.T.M.Lewin

    5.9%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. 5.Suitsupply

    3.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Sunspel

    3.9%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Universal Works

    3.2%

    Held 7th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

  8. 8.Hackett

    1.5%

    Moved from 9th to 8th. 10.2K estimated branded searches, -0.59% vs prior month. Share 0 points.

  9. 9.Percival

    1.4%

    Moved from 10th to 9th. 9.7K estimated branded searches, -3% vs prior month. Share -0.1 points.

  10. 10.Luke 1977

    1.3%

    Moved from 8th to 10th. 9K estimated branded searches, -14.3% vs prior month. Share -0.2 points.

  11. 11.Spoke

    1.2%

    Held 11th. 8.5K estimated branded searches, -9.2% vs prior month. Share -0.2 points.

  12. 12.Reiss

    0.78%

    Moved from 14th to 12th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  13. 13.Father Sons

    0.77%

    Held 13th. 5.3K estimated branded searches, -8.6% vs prior month. Share -0.1 points.

  14. 14.Private White V.C.

    0.64%

    Moved from 12th to 14th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  15. 15.Farah

    0.53%

    Held 15th. 3.7K estimated branded searches, 0% vs prior month. Share 0 points.

Reiss sells other things too, so only its searches that name this product count here, like “reiss men”.

Compare popularity between T.M.Lewin and its closest rivals

Every comparison with T.M.Lewin

14 comparisons

How has branded search demand for T.M.Lewin changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for T.M.Lewin in the United Kingdom rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, T.M.Lewin’s share of searches among menswear brands in the United Kingdom increased from 5.1% to 5.9%.
  • Across the 12 months ending September 2026, T.M.Lewin’s share of searches among menswear brands in the United Kingdom peaked at 8.3% in April 2026 and was lowest at 5.1% in October 2025.
  • Across the 12 months ending September 2026, T.M.Lewin rose from 5th to 4th among menswear brands in the United Kingdom.

How did search popularity change for United Kingdom menswear brands in September 2026?

6 changes

  1. In September 2026, Charles Tyrwhitt gained share of searches among menswear brands in the United Kingdom, from 44.3% to 53.2%.

  2. In September 2026, Universal Works gained share of searches among menswear brands in the United Kingdom, from 2.7% to 3.2%.

  3. In September 2026, Moss lost share of searches among menswear brands in the United Kingdom, from 19.9% to 13.1%.

  4. In September 2026, T.M.Lewin lost share of searches among menswear brands in the United Kingdom, from 7.3% to 5.9%.

  5. In September 2026, Reiss rose from 14th to 12th among menswear brands in the United Kingdom.

  6. In September 2026, Hackett rose from 9th to 8th among menswear brands in the United Kingdom.

How are T.M.Lewin’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using T.M.Lewin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tm lewin

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