Brandwave

How popular isTesla?

In September 2026, people searched for Tesla by name about 514,000 times in the United Kingdom, about the same as the previous year. These searches made up 23.2% of all United Kingdom home battery brand searches, placing Tesla second out of ten brands. When we asked both ChatGPT and Google AI Overviews about home battery brands, Tesla appeared in three of the five answers and was the most recommended of the ten.

Search and AI answers in September 2026

Tesla is the second most searched of 10 competitors and the most recommended in AI answers.

  1. SigenergyShare of searches 28.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. TeslaShare of searches 23.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. GivEnergyShare of searches 21.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Fox ESSShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SunsynkShare of searches 8.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top home battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tesla was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tesla is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla1st
  2. Fox ESS2nd
  3. Enphase3rd
  4. GivEnergy4th
  5. myenergi5th
  6. Sigenergy6th
  7. Sunsynk–
  8. SolarEdge–
  9. Puredrive Energy–
  10. Duracell Energy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fox ESS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GivEnergy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sigenergy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Enphase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • myenergi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunsynk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SolarEdge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puredrive Energy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duracell Energy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which home battery brands compete with Tesla?

Tesla against home battery brands in the United Kingdom, by month

Share of searches by month for Sigenergy, Tesla, GivEnergy, Fox ESS, Sunsynk, SolarEdge. The figures are in the table below the chart.

View monthly share of searches table
MonthSigenergyTeslaGivEnergyFox ESSSunsynkSolarEdgeEnphasePuredrive EnergymyenergiDuracell Energy
Oct 202519.4%19.4%35.9%5.7%10.4%3.2%1.7%2.1%1.4%0.75%
Nov 202517.8%21.9%34.5%6.5%9.7%2.9%1.9%2.4%1.3%1.1%
Dec 202519.7%19.7%38%5.8%8.5%2.6%1.4%2.1%1.2%0.94%
Jan 202618.8%23%34.8%8.4%6.6%2.5%1.7%2.1%1.4%0.9%
Feb 202621.4%21.4%33.6%7.5%7.5%2.8%1.5%1.9%1.3%1%
Mar 202619.1%23.3%35.3%6.8%6.8%3.1%1.7%1.7%1.4%0.75%
Apr 202613.4%13.4%60.8%3.9%3.9%1.4%0.97%0.97%0.8%0.43%
May 202616.7%20.5%42.3%6.1%7.3%2.2%1.2%1.8%1.2%0.66%
Jun 202621.5%21.5%32.6%7.8%7.8%2.9%1.6%1.9%1.3%1%
Jul 202625.6%20.9%26%9.3%9.3%2.8%1.5%2.3%1.2%1%
Aug 202624.5%30.1%21.2%8.9%7.1%2.7%1.4%2.2%0.97%0.97%
Sep 202628.4%23.2%21.1%10.2%8.4%3.1%1.7%1.7%1.4%0.91%

  1. 1.Sigenergy

    28.4%

    Moved from 2nd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.9 points.

  2. 2.Tesla

    23.2%

    Moved from 1st to 2nd. 6.6K estimated branded searches, -18.5% vs prior month. Share -6.9 points.

  3. 3.GivEnergy

    21.1%

    Held 3rd. 6K estimated branded searches, +5.3% vs prior month. Share -0.1 points.

  4. 4.Fox ESS

    10.2%

    Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.

  5. 5.Sunsynk

    8.4%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1.4 points.

  6. 6.SolarEdge

    3.1%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  7. 7.Enphase

    1.7%

    Moved from 8th to 7th. 480 estimated branded searches, +23.1% vs prior month. Share +0.2 points.

  8. 8.Puredrive Energy

    1.7%

    Moved from 7th to 8th. 480 estimated branded searches, -18.6% vs prior month. Share -0.5 points.

  9. 9.myenergi

    1.4%

    Moved from 10th to 9th. 390 estimated branded searches, +50% vs prior month. Share +0.4 points.

  10. 10.Duracell Energy

    0.91%

    Moved from 9th to 10th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

Tesla and myenergi sell other things too, so only their searches that name this product count here, like “tesla powerwall”.

Compare popularity between Tesla and its closest rivals

Every comparison with Tesla

55 comparisons

How has branded search demand for Tesla changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tesla in the United Kingdom held steady, from 498K to 514K.
  • Across the 12 months ending September 2026, Tesla’s share of searches among home battery brands in the United Kingdom increased from 19.4% to 23.2%.
  • Across the 12 months ending September 2026, Tesla’s share of searches among home battery brands in the United Kingdom peaked at 30.1% in August 2026 and was lowest at 13.4% in April 2026.
  • Across the 12 months ending September 2026, Tesla rose from 3rd to 2nd among home battery brands in the United Kingdom.

How did search popularity change for United Kingdom home battery brands in September 2026?

6 changes

  1. In September 2026, Sigenergy overtook Tesla to become the leader among home battery brands in the United Kingdom, with 28.4% of the searches.

  2. In September 2026, Sunsynk gained share of searches among home battery brands in the United Kingdom, from 7.1% to 8.4%.

  3. In September 2026, Fox ESS gained share of searches among home battery brands in the United Kingdom, from 8.9% to 10.2%.

  4. In September 2026, Tesla lost share of searches among home battery brands in the United Kingdom, from 30.1% to 23.2%.

  5. In September 2026, Puredrive Energy lost share of searches among home battery brands in the United Kingdom, from 2.2% to 1.7%.

  6. GivEnergy’s share of searches among home battery brands in the United Kingdom has lost ground for 3 months in a row, from 32.6% to 21.1% in September 2026.

How are Tesla’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Tesla’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cybertruck
  • tesla
  • tesla cars
  • tesla cybertruck
  • tesla model 3
  • tesla model s
  • tesla model x
  • tesla model y
  • tesla powerwall

Do you work for Tesla? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tesla compete?

Tesla is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car brands6th of 553.7%Show ranking
Home battery brands2nd of 1023.2%Shown above
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Is Tesla your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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