Brandwave

How popular isShurgard?

In September 2026, people searched for Shurgard by name about 8,100 times in the United Kingdom, about the same as the previous year. These searches made up 18.3% of all United Kingdom storage facility searches, placing Shurgard second out of four brands. When we asked both ChatGPT and Google AI Overviews about storage facilities, Shurgard appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Shurgard is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. Big YellowShare of searches 60.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ShurgardShare of searches 18.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. StorageMartShare of searches 14.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SafestoreShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top storage facilities in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shurgard was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Shurgard is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Yellow1st
  2. Safestore2nd
  3. Shurgard3rd
  4. StorageMart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Safestore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Yellow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shurgard3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StorageMart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about storage facilities

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which storage facilities compete with Shurgard?

Shurgard against storage facilities in the United Kingdom, by month

Share of searches by month for Big Yellow, Shurgard, StorageMart, Safestore. The figures are in the table below the chart.

View monthly share of searches table
MonthBig YellowShurgardStorageMartSafestore
Oct 202565.5%16.3%10.9%7.3%
Nov 202561.9%18.8%12.6%6.7%
Dec 202566.5%16.5%11%6%
Jan 202662.7%18.4%12.3%6.6%
Feb 202664.1%15.9%13%7%
Mar 202661.1%19.2%12.8%6.9%
Apr 202661.1%19.2%12.8%6.9%
May 202665.8%16.9%11.3%6.1%
Jun 202662.6%19.1%12.7%5.6%
Jul 202659.4%18.7%15.2%6.7%
Aug 202657.8%21.5%14.3%6.3%
Sep 202660.2%18.3%14.9%6.6%

  1. 1.Big Yellow

    60.2%

    Held 1st. 26.6K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Shurgard

    18.3%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. 3.StorageMart

    14.9%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Safestore

    6.6%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Shurgard and its closest rivals

Every comparison with Shurgard

3 comparisons

How has branded search demand for Shurgard changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shurgard in the United Kingdom held steady at 8.1K.
  • Across the 12 months ending September 2026, Shurgard’s share of searches among storage facilities in the United Kingdom increased from 16.3% to 18.3%.
  • Across the 12 months ending September 2026, Shurgard’s share of searches among storage facilities in the United Kingdom peaked at 21.5% in August 2026 and was lowest at 15.9% in February 2026.

How did search popularity change for United Kingdom storage facilities in September 2026?

4 changes

  1. In September 2026, Big Yellow gained share of searches among storage facilities in the United Kingdom, from 57.8% to 60.2%.

  2. In September 2026, StorageMart gained share of searches among storage facilities in the United Kingdom, from 14.3% to 14.9%.

  3. In September 2026, Shurgard lost share of searches among storage facilities in the United Kingdom, from 21.5% to 18.3%.

  4. Estimated monthly branded searches for Safestore in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Shurgard’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Shurgard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shurgard

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How the Brand Demand Index is measured

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