Brandwave

How popular isPizza Pilgrims?

In September 2026, people searched for Pizza Pilgrims by name about 49,500 times in the United Kingdom, a 55% decrease from the previous year. These searches made up 1.8% of all United Kingdom pizza chain searches, placing Pizza Pilgrims sixth out of seven chains. When we asked both ChatGPT and Google AI Overviews about pizza chains, Pizza Pilgrims appeared in two of the four answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Pizza Pilgrims is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Domino'sShare of searches 36.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. PizzaExpressShare of searches 30.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Pizza HutShare of searches 16.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  4. Papa JohnsShare of searches 11%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Pizza PilgrimsShare of searches 1.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

+2 more

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Top pizza chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pizza Pilgrims was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pizza Pilgrims is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Domino's1st
  2. Franco Manca2nd
  3. PizzaExpress3rd
  4. Rudy's Pizza Napoletana4th
  5. Papa Johns5th
  6. Pizza Pilgrims6th
  7. Pizza Hut7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Domino's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PizzaExpress2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pizza Hut2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Papa Johns2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Franco Manca2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pizza Pilgrims2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rudy's Pizza Napoletana2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pizza chains

4 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which pizza chains compete with Pizza Pilgrims?

Pizza Pilgrims against pizza chains in the United Kingdom, by month

Share of searches by month for Domino's, PizzaExpress, Pizza Hut, Papa Johns, Franco Manca, Pizza Pilgrims. The figures are in the table below the chart.

View monthly share of searches table
MonthDomino'sPizzaExpressPizza HutPapa JohnsFranco MancaPizza PilgrimsRudy's Pizza Napoletana
Oct 202532.2%17.8%32.2%9.7%3.6%2.9%1.6%
Nov 202540.2%22.1%22.1%8.1%3%3%1.6%
Dec 202541.2%22.6%18.5%10.1%3%3%1.7%
Jan 202636.3%24.5%20%9%6%2.7%1.5%
Feb 202638.7%26.1%17.4%9.5%3.5%2.9%1.9%
Mar 202638.9%26.2%17.5%9.6%2.9%2.9%1.9%
Apr 202638.9%26.2%17.5%9.6%2.9%2.9%1.9%
May 202638.8%26.2%17.5%9.6%2.9%3.5%1.6%
Jun 202636.3%29.8%16.3%10.9%2.2%2.7%1.8%
Jul 202636.4%30%16.4%11%2.7%1.8%1.8%
Aug 202633.1%33.1%18.2%10%2%2%1.6%
Sep 202636.6%30.1%16.5%11%2.2%1.8%1.8%

  1. 1.Domino's

    36.6%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.5 points.

  2. 2.PizzaExpress

    30.1%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -3 points.

  3. 3.Pizza Hut

    16.5%

    Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Papa Johns

    11%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Franco Manca

    2.2%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Pizza Pilgrims

    1.8%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.Rudy's Pizza Napoletana

    1.8%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Pizza Pilgrims and its closest rivals

Every comparison with Pizza Pilgrims

6 comparisons

How has branded search demand for Pizza Pilgrims changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pizza Pilgrims in the United Kingdom fell from 110K to 49.5K.
  • Across the 12 months ending September 2026, Pizza Pilgrims’ share of searches among pizza chains in the United Kingdom decreased from 2.9% to 1.8%.
  • Across the 12 months ending September 2026, Pizza Pilgrims’ share of searches among pizza chains in the United Kingdom peaked at 3.5% in May 2026 and was lowest at 1.8% in July 2026.

How did search popularity change for United Kingdom pizza chains in September 2026?

6 changes

  1. In September 2026, Domino's gained share of searches among pizza chains in the United Kingdom, from 33.1% to 36.6%.

  2. In September 2026, Papa Johns gained share of searches among pizza chains in the United Kingdom, from 10% to 11%.

  3. In September 2026, PizzaExpress lost share of searches among pizza chains in the United Kingdom, from 33.1% to 30.1%.

  4. In September 2026, Pizza Hut lost share of searches among pizza chains in the United Kingdom, from 18.2% to 16.5%.

  5. Estimated monthly branded searches for Franco Manca in the United Kingdom fell 55.2% over 12 measured months, from 135K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Pizza Pilgrims in the United Kingdom fell 55% over 12 measured months, from 110K to 49.5K in September 2026.

How are Pizza Pilgrims’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pizza Pilgrims’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pizza pilgrims

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How the Brand Demand Index is measured

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