Brandwave

How popular isPetplan?

In September 2026, people searched for Petplan by name about 60,500 times in United Kingdom, about the same as the previous year. These searches made up 51.8% of all United Kingdom pet insurance provider searches, placing Petplan first out of five providers. When we asked both ChatGPT and Google AI Overviews about pet insurance providers, Petplan appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Petplan is the most searched of 5 competitors and the second most recommended in AI answers.

  1. PetplanShare of searches 51.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. AgriaShare of searches 23.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Animal FriendsShare of searches 12.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. ManyPetsShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Direct LineShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pet insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petplan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Petplan is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Agria1st
  2. Petplan2nd
  3. ManyPets3rd
  4. Animal Friends4th
  5. Direct Line–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petplan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agria3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManyPets3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Animal Friends1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Direct Line0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurance providers

5 answers

  • Asked ChatGPT

    “Which pet insurance provider should I use in the UK?”

    1. 1Agria
    2. 2Petplan
    3. 3ManyPets

  • Asked ChatGPT

    “What are the best pet insurance providers in the UK?”

    1. 1Agria
    2. 2Petplan
    3. 3ManyPets
    4. 4Animal Friends

  • Asked ChatGPT

    “What's the best lifetime pet insurance in the UK for a puppy?”

    1. 1Agria
    2. 2Petplan
    3. 3ManyPets

  • Searched Google, AI Overview

    “pet insurance”

    1. Searched Google, AI Overview

      “best pet insurance”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

      Which pet insurance providers compete with Petplan?

      Petplan against pet insurance providers in United Kingdom, by month

      Share of searches by month for Petplan, Agria, Animal Friends, ManyPets, Direct Line. The figures are in the table below the chart.

      View monthly share of searches table
      MonthPetplanAgriaAnimal FriendsManyPetsDirect Line
      Oct 202551.5%18.9%15.4%11.1%3.1%
      Nov 202554.8%16.4%16.4%9.8%2.6%
      Dec 202554.9%16.4%16.4%9.6%2.6%
      Jan 202654.5%16.3%16.3%9.6%3.2%
      Feb 202654.5%16.3%16.3%9.7%3.2%
      Mar 202652.5%19.3%15.7%9.4%3.1%
      Apr 202652.9%19.4%15.8%9.3%2.5%
      May 202652.9%19.4%15.8%9.3%2.5%
      Jun 202653%19.4%15.9%9.2%2.5%
      Jul 202650.5%22.6%15.1%8.8%3%
      Aug 202655.5%20.3%13.6%8%2.7%
      Sep 202651.8%23.2%12.7%9.2%3.1%

      1. 1.Petplan

        51.8%

        Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

      2. 2.Agria

        23.2%

        Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2.9 points.

      3. 3.Animal Friends

        12.7%

        Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

      4. 4.ManyPets

        9.2%

        Held 4th. 10.8K estimated branded searches, +1.5% vs prior month. Share +1.3 points.

      5. 5.Direct Line

        3.1%

        Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

      Compare popularity between Petplan and its closest rivals

      Every comparison with Petplan

      4 comparisons

      How has branded search demand for Petplan changed in United Kingdom over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Petplan in United Kingdom held steady at 60.5K.
      • Across the 12 months ending September 2026, Petplan’s share of searches among pet insurance providers in United Kingdom peaked at 55.5% in August 2026 and was lowest at 50.5% in July 2026.

      How did search popularity change for United Kingdom pet insurance providers in September 2026?

      4 changes

      1. In September 2026, Agria gained share of searches among pet insurance providers in United Kingdom, from 20.3% to 23.2%.

      2. In September 2026, ManyPets gained share of searches among pet insurance providers in United Kingdom, from 8% to 9.2%.

      3. In September 2026, Petplan lost share of searches among pet insurance providers in United Kingdom, from 55.5% to 51.8%.

      4. In September 2026, Animal Friends lost share of searches among pet insurance providers in United Kingdom, from 13.6% to 12.7%.

      How are Petplan’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Petplan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • petplan

      How the Brand Demand Index is measured

      Who owns Petplan?

      Petplan is owned by Allianz. Brandwave does not track any other brands owned by Allianz.

      Do you work for Petplan? To request corrections or removal please contact us via our support page and we will be happy to assist.

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