How popular isPersonio in search?
In September 2026, people searched for Personio by name about 5,400 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 1.3% of all United Kingdom HR software searches, placing Personio tenth out of ten brands.
BrightHR48.4%
Breathe18.3%
HiBob8.2%
Sage HR6.7%
Rippling4.5%
Access PeopleHR3.7%
CharlieHR3.7%
Employment Hero3.7%
Cezanne HR1.6%
Personio1.3%
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Which HR software compete with Personio?
Share of searches by month for BrightHR, Breathe, HiBob, Sage HR, Rippling, Access PeopleHR, CharlieHR, Employment Hero, Personio. The figures are in the table below the chart.
View monthly share of searches table
| Month | BrightHR | Breathe | HiBob | Sage HR | Rippling | Access PeopleHR | CharlieHR | Employment Hero | Cezanne HR | Personio |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 21.6% | 7.9% | 6.5% | 2.4% | 4.3% | 4.3% | 2.9% | 1.9% | 1.6% |
| Nov 2025 | 48.7% | 18.4% | 8.2% | 6.8% | 2.5% | 4.5% | 4.5% | 3% | 2% | 1.3% |
| Dec 2025 | 46.5% | 21.6% | 7.9% | 6.5% | 2.9% | 4.3% | 4.3% | 2.9% | 1.9% | 1.3% |
| Jan 2026 | 45.7% | 21.1% | 7.7% | 7.7% | 2.8% | 4.2% | 4.2% | 2.8% | 2.3% | 1.3% |
| Feb 2026 | 49.5% | 18.7% | 8.4% | 6.9% | 2.5% | 3.7% | 3.7% | 3.1% | 2.1% | 1.4% |
| Mar 2026 | 46.5% | 21.5% | 7.9% | 6.4% | 2.9% | 3.5% | 4.3% | 3.5% | 1.9% | 1.6% |
| Apr 2026 | 49.2% | 18.6% | 6.8% | 6.8% | 3% | 3.7% | 4.6% | 3.7% | 2% | 1.4% |
| May 2026 | 49.8% | 18.9% | 6.9% | 6.9% | 3.1% | 3.8% | 3.8% | 3.8% | 1.7% | 1.4% |
| Jun 2026 | 46.5% | 21.5% | 7.9% | 6.4% | 2.9% | 3.5% | 4.3% | 3.5% | 1.9% | 1.6% |
| Jul 2026 | 46.8% | 21.7% | 7.9% | 6.5% | 2.9% | 3.5% | 4.3% | 3.5% | 1.6% | 1.3% |
| Aug 2026 | 44% | 20.4% | 9.1% | 7.5% | 4.1% | 3.3% | 4.1% | 4.1% | 1.8% | 1.5% |
| Sep 2026 | 48.4% | 18.3% | 8.2% | 6.7% | 4.5% | 3.7% | 3.7% | 3.7% | 1.6% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 196K | +22.6% | +4.3 points | |
| 2, held 2nd | 18.3% | 74K | 0% | -2.1 points | |
| 3, held 3rd | 8.2% | 33.1K | 0% | -0.9 points | |
| 4, held 4th | 6.7% | 27.1K | 0% | -0.8 points | |
| 5, moved from 7th to 5th | 4.5% | 18.1K | +22.3% | +0.4 pointsmoved from 7th to 5th | |
| 6, moved from 8th to 6th | 3.7% | 14.8K | +22.3% | +0.3 pointsmoved from 8th to 6th | |
| 7, moved from 5th to 7th | 3.7% | 14.8K | 0% | -0.4 pointsmoved from 5th to 7th | |
| 8, moved from 6th to 8th | 3.7% | 14.8K | 0% | -0.4 pointsmoved from 6th to 8th | |
| 9, held 9th | 1.6% | 6.6K | 0% | -0.2 points | |
| 10, held 10th | 1.3% | 5.4K | 0% | -0.2 points |
1.
BrightHR48.4%
Held 1st. 196K estimated branded searches, +22.6% vs prior month. Share +4.3 points.
2.
Breathe18.3%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
HiBob8.2%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
Sage HR6.7%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Rippling4.5%
Moved from 7th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
3.7%
Moved from 8th to 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
3.7%
Moved from 5th to 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.7%
Moved from 6th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.
1.6%
Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.
Personio1.3%
Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Personio and its closest rivals
Every comparison with Personio
9 comparisons
How has branded search demand for Personio changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Personio in the United Kingdom fell from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Personio’s share of searches among HR software in the United Kingdom held steady, from 1.6% to 1.3%.
How did search popularity change for United Kingdom HR software in September 2026?
6 changes
In September 2026, BrightHR gained share of searches among HR software in the United Kingdom, from 44% to 48.4%.
In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%.
In September 2026, HiBob lost share of searches among HR software in the United Kingdom, from 9.1% to 8.2%.
In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%.
Rippling’s share of searches among HR software in the United Kingdom has gained ground for 3 months in a row, from 2.9% to 4.5% in September 2026.
In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom.
How are Personio’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Personio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- personio
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Is Personio your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.