How popular isOcado in search?
In September 2026, there were an estimated 1M branded searches for Ocado in United Kingdom which held steady over the last 12 months. Ocado holds 4.1% estimated Share of Search among United Kingdom online supermarkets and is ranked 5th of 5 competitors for search popularity.
Sainsbury's37.7%
Morrisons20.6%
Tesco20.6%
Asda16.9%
Ocado4.1%
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Which online supermarkets compete with Ocado?
Share of Search by month for Sainsbury's, Morrisons, Tesco, Asda, Ocado. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Morrisons | Tesco | Asda | Ocado |
|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 19% | 23.3% | 19% | 3.8% |
| Nov 2025 | 33.4% | 22.4% | 22.4% | 18.3% | 3.7% |
| Dec 2025 | 34.9% | 19.2% | 23.5% | 19.2% | 3.1% |
| Jan 2026 | 34.8% | 19% | 23.3% | 19% | 3.8% |
| Feb 2026 | 33.1% | 22.2% | 22.2% | 18.1% | 4.4% |
| Mar 2026 | 36.1% | 19.7% | 24.1% | 16.1% | 3.9% |
| Apr 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| May 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Jun 2026 | 33.1% | 22.2% | 22.2% | 18.1% | 4.4% |
| Jul 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Aug 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Sep 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 9.1M | 0% | 0 points | |
| 2, held 2nd | 20.6% | 5M | 0% | 0 points | |
| 3, held 3rd | 20.6% | 5M | 0% | 0 points | |
| 4, held 4th | 16.9% | 4.1M | 0% | 0 points | |
| 5, held 5th | 4.1% | 1M | 0% | 0 points |
37.7%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.
20.6%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Tesco20.6%
Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Asda16.9%
Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Ocado4.1%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ocado and its closest rivals
Every comparison with Ocado
4 comparisons
How has branded search demand for Ocado changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ocado in United Kingdom held steady at 1M.
- Across the 12 months ending September 2026, Ocado’s estimated Share of Search among online supermarkets in United Kingdom peaked at 4.4% in February 2026 and was lowest at 3.1% in December 2025.
How did search popularity change for United Kingdom online supermarkets in September 2026?
2 changes
How is Ocado measured?
Brandwave collects information about searches that people make online using Ocado’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ocado
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Is Ocado your brand?
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