Brandwave

How popular isMoroccanoil?

In September 2026, people searched for Moroccanoil by name about 27,100 times in the United Kingdom, an 18.1% decrease from the previous year. These searches made up 9.1% of all United Kingdom shampoo brand searches, placing Moroccanoil fourth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about shampoo brands, Moroccanoil appeared in one of the five answers and was the fifth most recommended of the 15.

Search and AI answers in September 2026

Moroccanoil is the fourth most searched of 15 competitors and the fifth most recommended in AI answers.

  1. KérastaseShare of searches 24.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. K18Share of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OlaplexShare of searches 16.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MoroccanoilShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. RedkenShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+10 more

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Top shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moroccanoil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Moroccanoil is the fifth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oréal Paris Elvive1st
  2. Kérastase2nd
  3. Redken3rd
  4. Olaplex4th
  5. Moroccanoil5th
  6. Dove6th
  7. Herbal Essences7th
  8. Head & Shoulders8th
  9. K18–
  10. OGX–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • L'Oréal Paris Elvive4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Head & Shoulders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moroccanoil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Herbal Essences1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about shampoo brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which shampoo brands compete with Moroccanoil?

Moroccanoil against shampoo brands in the United Kingdom, by month

Share of searches by month for Kérastase, K18, Olaplex, Moroccanoil, Redken, OGX, Philip Kingsley, Aussie, TRESemmé, Dove, Head & Shoulders, Herbal Essences, L'Oréal Paris Elvive. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseK18OlaplexMoroccanoilRedkenOGXPhilip KingsleyAussieTRESemméDoveHead & ShouldersHerbal EssencesL'Oréal Paris ElvivePanteneBumble and bumble
Oct 202522.2%18.2%18.2%9.9%6.7%3.6%4.4%3%2.4%1.3%3%2%2.4%1.6%1.1%
Nov 202525%16.8%20.6%11.2%6.2%2.7%4.1%2.2%1.8%1.5%2.2%1.5%1.8%1.2%1%
Dec 202524.4%16.3%19.9%10.9%6%3.3%4.9%2.7%1.8%1.5%2.2%1.5%2.2%1.5%1.2%
Jan 202625.7%17.2%17.2%9.4%6.3%3.4%4.2%2.8%2.3%1.5%2.8%1.9%2.3%1.9%1.2%
Feb 202625.2%16.8%16.8%9.2%6.2%4.1%4.1%2.8%2.2%2.2%2.8%2.2%2.2%1.8%1.2%
Mar 202623.5%15.7%19.2%10.5%5.7%3.8%3.8%3.1%2.1%2.1%3.1%2.1%2.1%1.7%1.4%
Apr 202621.4%17.5%17.5%9.6%6.4%4.3%4.3%3.5%2.3%2.3%3.5%2.3%2%1.9%1.3%
May 202621.1%14.1%17.3%14.1%5.2%4.2%4.2%3.5%2.8%2.8%3.5%2.3%2%1.5%1.3%
Jun 202621.5%14.4%17.6%11.7%6.4%4.3%4.3%3.5%3.5%2.9%2.9%2.3%1.9%1.6%1.3%
Jul 202622.2%14.8%14.8%9.9%5.4%8.1%4.4%3.6%3.6%3%3%2.4%1.9%1.6%1.1%
Aug 202625.2%16.8%13.8%9.2%6.2%5%4.1%3.4%2.8%2.8%2.8%2.2%2.2%1.8%1.8%
Sep 202624.8%16.6%16.6%9.1%6.1%4%4%3.3%3.3%2.7%2.7%2.2%2.2%1.5%0.97%

  1. 1.Kérastase

    24.8%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.K18

    16.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Olaplex

    16.6%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  4. 4.Moroccanoil

    9.1%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Redken

    6.1%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.OGX

    4%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  7. 7.Philip Kingsley

    4%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Aussie

    3.3%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.TRESemmé

    3.3%

    Moved from 11th to 9th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  10. 10.Dove

    2.7%

    Moved from 9th to 10th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Head & Shoulders

    2.7%

    Moved from 10th to 11th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Herbal Essences

    2.2%

    Held 12th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.L'Oréal Paris Elvive

    2.2%

    Held 13th. 6.5K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Pantene

    1.5%

    Moved from 15th to 14th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  15. 15.Bumble and bumble

    0.97%

    Moved from 14th to 15th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.9 points.

Compare popularity between Moroccanoil and its closest rivals

Every comparison with Moroccanoil

14 comparisons

How has branded search demand for Moroccanoil changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Moroccanoil in the United Kingdom fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Moroccanoil’s share of searches among shampoo brands in the United Kingdom decreased from 9.9% to 9.1%.
  • Across the 12 months ending September 2026, Moroccanoil’s share of searches among shampoo brands in the United Kingdom peaked at 14.1% in May 2026 and was lowest at 9.1% in September 2026.

How did search popularity change for United Kingdom shampoo brands in September 2026?

6 changes

  1. In September 2026, TRESemmé overtook Dove and Head & Shoulders to rank 9th among shampoo brands in the United Kingdom, with 3.3% of the searches.

  2. In September 2026, Olaplex gained share of searches among shampoo brands in the United Kingdom, from 13.8% to 16.6%.

  3. In September 2026, OGX lost share of searches among shampoo brands in the United Kingdom, from 5% to 4%.

  4. In September 2026, Bumble and bumble lost share of searches among shampoo brands in the United Kingdom, from 1.8% to 0.97%.

  5. Moroccanoil’s share of searches among shampoo brands in the United Kingdom has lost ground for 3 months in a row, from 11.7% to 9.1% in September 2026.

  6. In September 2026, Pantene rose from 15th to 14th among shampoo brands in the United Kingdom.

How are Moroccanoil’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Moroccanoil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moroccanoil

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How the Brand Demand Index is measured

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