Kérastase vs Moroccanoil:Which is more popular?
In September 2026, Kérastase had more branded searches than Moroccanoil among shampoo brands in the United Kingdom. Kérastase had about 74,000 branded searches, while Moroccanoil had 27,100. Kérastase made up 24.8% of all shampoo brand searches we track, and Moroccanoil accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about shampoo brands, Kérastase appeared in two of the five answers and Moroccanoil in one. Kérastase and Moroccanoil were each mentioned first in one of the two answers that named either.
Who do people search for more?
Kérastase, about 3 searches for every 1 for Moroccanoil
Who does AI mention more?
Kérastase, mentioned in 2 of 5 answers, Moroccanoil in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Kérastase vs Moroccanoil and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Moroccanoil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kérastase and Moroccanoil were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
L'Oréal Paris Elvive1st- Kérastase2nd
Redken3rd
Olaplex4th
Moroccanoil5th
Dove6th
Herbal Essences7th
Head & Shoulders8th
K18–
OGX–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- L'Oréal Paris Elvive4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kérastase2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Head & Shoulders2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olaplex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moroccanoil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Herbal Essences1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- K180 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OGX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo brands
5 answers
Asked ChatGPT
“Which shampoo should I use in the UK?”
Asked ChatGPT
“What are the best shampoo brands?”
Asked ChatGPT
“What is the best shampoo for hair loss?”
Searched Google, AI Overview
“shampoo”
Searched Google, AI Overview
“best shampoo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Kérastase or Moroccanoil more popular in search?
This chart shows how often people search Google for Kérastase and Moroccanoil by name. Each line represents a brand's share of searches for all 15 shampoo brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Kérastase, Moroccanoil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | K18 | Olaplex | Moroccanoil | Redken | OGX | Philip Kingsley | Aussie | TRESemmé | Dove | Head & Shoulders | Herbal Essences | L'Oréal Paris Elvive | Pantene | Bumble and bumble |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 18.2% | 18.2% | 9.9% | 6.7% | 3.6% | 4.4% | 3% | 2.4% | 1.3% | 3% | 2% | 2.4% | 1.6% | 1.1% |
| Nov 2025 | 25% | 16.8% | 20.6% | 11.2% | 6.2% | 2.7% | 4.1% | 2.2% | 1.8% | 1.5% | 2.2% | 1.5% | 1.8% | 1.2% | 1% |
| Dec 2025 | 24.4% | 16.3% | 19.9% | 10.9% | 6% | 3.3% | 4.9% | 2.7% | 1.8% | 1.5% | 2.2% | 1.5% | 2.2% | 1.5% | 1.2% |
| Jan 2026 | 25.7% | 17.2% | 17.2% | 9.4% | 6.3% | 3.4% | 4.2% | 2.8% | 2.3% | 1.5% | 2.8% | 1.9% | 2.3% | 1.9% | 1.2% |
| Feb 2026 | 25.2% | 16.8% | 16.8% | 9.2% | 6.2% | 4.1% | 4.1% | 2.8% | 2.2% | 2.2% | 2.8% | 2.2% | 2.2% | 1.8% | 1.2% |
| Mar 2026 | 23.5% | 15.7% | 19.2% | 10.5% | 5.7% | 3.8% | 3.8% | 3.1% | 2.1% | 2.1% | 3.1% | 2.1% | 2.1% | 1.7% | 1.4% |
| Apr 2026 | 21.4% | 17.5% | 17.5% | 9.6% | 6.4% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 3.5% | 2.3% | 2% | 1.9% | 1.3% |
| May 2026 | 21.1% | 14.1% | 17.3% | 14.1% | 5.2% | 4.2% | 4.2% | 3.5% | 2.8% | 2.8% | 3.5% | 2.3% | 2% | 1.5% | 1.3% |
| Jun 2026 | 21.5% | 14.4% | 17.6% | 11.7% | 6.4% | 4.3% | 4.3% | 3.5% | 3.5% | 2.9% | 2.9% | 2.3% | 1.9% | 1.6% | 1.3% |
| Jul 2026 | 22.2% | 14.8% | 14.8% | 9.9% | 5.4% | 8.1% | 4.4% | 3.6% | 3.6% | 3% | 3% | 2.4% | 1.9% | 1.6% | 1.1% |
| Aug 2026 | 25.2% | 16.8% | 13.8% | 9.2% | 6.2% | 5% | 4.1% | 3.4% | 2.8% | 2.8% | 2.8% | 2.2% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 24.8% | 16.6% | 16.6% | 9.1% | 6.1% | 4% | 4% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 1.5% | 0.97% |
How has the Kérastase and Moroccanoil comparison changed over the last 12 months?
3 findings
- Kérastase was ahead of Moroccanoil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo brands in the United Kingdom moved from 22.2% to 24.8%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Moroccanoil’s share of searches among shampoo brands in the United Kingdom moved from 9.9% to 9.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for United Kingdom shampoo brands in September 2026?
1 change
Moroccanoil’s share of searches among shampoo brands in the United Kingdom has lost ground for 3 months in a row, from 11.7% to 9.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kérastase’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kérastase
1 branded search term
- kerastase
Moroccanoil
1 branded search term
- moroccanoil
Other head-to-heads among shampoo brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.