Brandwave

How popular isMoneyfarm in search?

In September 2026, there were an estimated 6.6K branded searches for Moneyfarm in United Kingdom which is down 33.3% over the last 12 months. Moneyfarm holds 19.1% estimated Share of Search among United Kingdom robo-advisers and is ranked 3rd of 4 competitors for search popularity.

Share of Search, September 2026
  1. Moneybox45.3%
  2. Wealthify28.6%
  3. Moneyfarm19.1%
  4. Nutmeg6.9%
Moneyfarm website (opens in a new tab)

Follow Moneyfarm and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which robo-advisers compete with Moneyfarm?

Moneyfarm against robo-advisers in United Kingdom, by month

Share of Search by month for Moneybox, Wealthify, Moneyfarm, Nutmeg. The figures are in the table below the chart.

View monthly share of search table
MonthMoneyboxWealthifyMoneyfarmNutmeg
Oct 202538.1%28.4%23.2%10.3%
Nov 202535.6%28.5%23.3%12.7%
Dec 202538.4%27.2%22.3%12.1%
Jan 202646.9%23.5%19.2%10.5%
Feb 202644.3%26.3%21.5%7.8%
Mar 202654.7%20%16.4%8.9%
Apr 202650.4%23.5%19.2%7%
May 202637.4%28.7%23.5%10.4%
Jun 202648.3%23.7%19.4%8.6%
Jul 202646.5%28%18.7%6.8%
Aug 202644.6%29%19.3%7%
Sep 202645.3%28.6%19.1%6.9%
  1. 1.Moneybox

    45.3%

    Held 1st. 15.7K estimated branded searches, +3% vs prior month. Share +0.7 points.

  2. 2.Wealthify

    28.6%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Moneyfarm

    19.1%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Nutmeg

    6.9%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Moneyfarm and its closest rivals

Every comparison with Moneyfarm

How has branded search demand for Moneyfarm changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Moneyfarm in United Kingdom fell from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Moneyfarm’s estimated Share of Search among robo-advisers in United Kingdom decreased from 23.2% to 19.1%.
  • Across the 12 months ending September 2026, Moneyfarm’s estimated Share of Search among robo-advisers in United Kingdom peaked at 23.5% in May 2026 and was lowest at 16.4% in March 2026.

How did search popularity change for United Kingdom robo-advisers in September 2026?

  1. In September 2026, Moneybox gained estimated Share of Search among robo-advisers in United Kingdom, from 44.6% to 45.3%.

  2. Estimated monthly branded searches for Nutmeg in United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Moneyfarm in United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  4. Estimated monthly branded searches for Wealthify in United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How is Moneyfarm measured?

Brandwave collects information about searches that people make online using Moneyfarm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • moneyfarm

Do you work for Moneyfarm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Moneyfarm your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.