Brandwave

How popular isMerlin Cycles?

In September 2026, people searched for Merlin Cycles by name about 22,200 times in the United Kingdom, an 18.1% decrease from the previous year. These searches made up 6.5% of all United Kingdom bike shop searches, placing Merlin Cycles sixth out of six shops. When we asked both ChatGPT and Google AI Overviews about bike shops, Merlin Cycles appeared in two of the three answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Merlin Cycles is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Evans CyclesShare of searches 39.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. TredzShare of searches 17.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. HalfordsShare of searches 14.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
  4. Sigma SportsShare of searches 14.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. Merlin CyclesShare of searches 6.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top bike shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, Merlin Cycles was mentioned in two out of three: in two of the three ChatGPT answers. Merlin Cycles is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sigma Sports1st
  2. Tredz2nd
  3. Halfords3rd
  4. Ribble4th
  5. Merlin Cycles5th
  6. Evans Cycles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tredz2 of 3Named in 2 of 3 ChatGPT answers
  • Sigma Sports2 of 3Named in 2 of 3 ChatGPT answers
  • Ribble2 of 3Named in 2 of 3 ChatGPT answers
  • Merlin Cycles2 of 3Named in 2 of 3 ChatGPT answers
  • Halfords1 of 3Named in 1 of 3 ChatGPT answers
  • Evans Cycles0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bike shops

3 answers

  • Asked ChatGPT

    “Where should I buy a bike in the UK?”

    1. 1Halfords
    2. 2Tredz
    3. 3Ribble

  • Asked ChatGPT

    “What are the best bike shops in the UK?”

    1. 1Sigma Sports
    2. 2Merlin Cycles

  • Asked ChatGPT

    “Which UK bike shop is best for buying a road bike online?”

    1. 1Tredz
    2. 2Sigma Sports
    3. 3Ribble
    4. 4Merlin Cycles

  • Searched Google, AI Overview

    “bike shops”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bike shop near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which bike shops compete with Merlin Cycles?

Merlin Cycles against bike shops in the United Kingdom, by month

Share of searches by month for Evans Cycles, Tredz, Halfords, Sigma Sports, Ribble, Merlin Cycles. The figures are in the table below the chart.

View monthly share of searches table
MonthEvans CyclesTredzHalfordsSigma SportsRibbleMerlin Cycles
Oct 202539%17.5%14.3%14.3%7.1%7.8%
Nov 202532.1%21.6%14.5%17.7%6.2%7.9%
Dec 202537.1%20.4%13.7%13.7%5.9%9.2%
Jan 202637.6%20.7%11.3%13.8%7.3%9.3%
Feb 202641%18.5%10.1%15.1%7%8.3%
Mar 202638.2%17.1%14%14%7.4%9.4%
Apr 202639.4%17.6%14.4%14.4%6.2%7.9%
May 202639.4%17.6%14.4%14.4%6.2%7.9%
Jun 202637.4%20.5%13.7%13.7%7.3%7.5%
Jul 202639.4%17.7%14.4%14.4%7.7%6.5%
Aug 202639.4%17.7%14.4%14.4%7.7%6.5%
Sep 202639.4%17.6%14.4%14.4%7.6%6.5%

  1. 1.Evans Cycles

    39.4%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Tredz

    17.6%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Halfords

    14.4%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Sigma Sports

    14.4%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Ribble

    7.6%

    Held 5th. 26.2K estimated branded searches, -18.4% vs prior month. Share 0 points.

  6. 6.Merlin Cycles

    6.5%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

Halfords sells other things too, so only its searches that name this product count here, like “halfords bikes”.

Compare popularity between Merlin Cycles and its closest rivals

Every comparison with Merlin Cycles

5 comparisons

How has branded search demand for Merlin Cycles changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Merlin Cycles in the United Kingdom fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Merlin Cycles’ share of searches among bike shops in the United Kingdom decreased from 7.8% to 6.5%.
  • Across the 12 months ending September 2026, Merlin Cycles’ share of searches among bike shops in the United Kingdom peaked at 9.4% in March 2026 and was lowest at 6.5% in July 2026.
  • Across the 12 months ending September 2026, Merlin Cycles fell from 5th to 6th among bike shops in the United Kingdom.

How did search popularity change for United Kingdom bike shops in September 2026?

1 change

  1. Estimated monthly branded searches for Merlin Cycles in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Merlin Cycles’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Merlin Cycles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • merlin cycles

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How the Brand Demand Index is measured

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