Brandwave

How popular isLane7?

In September 2026, people searched for Lane7 by name about 74,000 times in the United Kingdom, a 45.2% decrease from the previous year. These searches made up 22% of all United Kingdom bowling chain searches, placing Lane7 second out of six chains. When we asked both ChatGPT and Google AI Overviews about bowling chains, Lane7 appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Lane7 is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. Hollywood BowlShare of searches 49.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Lane7Share of searches 22%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. TenpinShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. All Star LanesShare of searches 9.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Namco FunscapeShare of searches 0.71%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top bowling chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lane7 appeared in all three answers. Lane7 is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hollywood Bowl1st
  2. Lane72nd
  3. Tenpin3rd
  4. All Star Lanes–
  5. Namco Funscape–
  6. Superbowl UK–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hollywood Bowl3 of 3Named in 3 of 3 ChatGPT answers
  • Lane73 of 3Named in 3 of 3 ChatGPT answers
  • Tenpin3 of 3Named in 3 of 3 ChatGPT answers
  • All Star Lanes0 of 3Named in 0 of 3 ChatGPT answers
  • Namco Funscape0 of 3Named in 0 of 3 ChatGPT answers
  • Superbowl UK0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bowling chains

3 answers

  • Asked ChatGPT

    “Which bowling chain is the best in the UK?”

    1. 1Hollywood Bowl
    2. 2Tenpin
    3. 3Lane7

  • Asked ChatGPT

    “What are the best ten-pin bowling places in the UK?”

    1. 1Lane7
    2. 2Hollywood Bowl
    3. 3Tenpin

  • Asked ChatGPT

    “Which bowling chain in the UK is best for a group night out?”

    1. 1Hollywood Bowl
    2. 2Lane7
    3. 3Tenpin

  • Searched Google, AI Overview

    “bowling”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tenpin bowling”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which bowling chains compete with Lane7?

Lane7 against bowling chains in the United Kingdom, by month

Share of searches by month for Hollywood Bowl, Lane7, Tenpin, All Star Lanes. The figures are in the table below the chart.

View monthly share of searches table
MonthHollywood BowlLane7TenpinAll Star LanesNamco FunscapeSuperbowl UK
Oct 202541.5%27.9%18.7%8.4%2.5%1.1%
Nov 202541.5%27.7%18.6%10.2%0.91%1.1%
Dec 202543%23.6%23.6%8.7%0.77%0.41%
Jan 202648%21.5%21.5%7.9%0.86%0.37%
Feb 202647.4%21.2%21.2%7.8%0.85%1.6%
Mar 202649%22.1%18.1%9.9%0.71%0.24%
Apr 202652.1%19.2%19.2%8.6%0.75%0.26%
May 202648%21.5%21.5%7.9%0.84%0.21%
Jun 202647.2%21.1%21.1%9.5%0.84%0.25%
Jul 202650%22.4%18.3%8.2%0.88%0.22%
Aug 202652.9%19.5%19.5%7.1%0.77%0.22%
Sep 202649.1%22%18%9.9%0.71%0.21%

  1. 1.Hollywood Bowl

    49.1%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -3.8 points.

  2. 2.Lane7

    22%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +2.6 points.

  3. 3.Tenpin

    18%

    Held 3rd. 60.5K estimated branded searches, -33.1% vs prior month. Share -1.5 points.

  4. 4.All Star Lanes

    9.9%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +2.7 points.

  5. 5.Namco Funscape

    0.71%

    Held 5th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  6. 6.Superbowl UK

    0.21%

    Held 6th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

Compare popularity between Lane7 and its closest rivals

Every comparison with Lane7

5 comparisons

How has branded search demand for Lane7 changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lane7 in the United Kingdom fell from 135K to 74K.
  • Across the 12 months ending September 2026, Lane7’s share of searches among bowling chains in the United Kingdom decreased from 27.9% to 22%.
  • Across the 12 months ending September 2026, Lane7’s share of searches among bowling chains in the United Kingdom peaked at 27.9% in October 2025 and was lowest at 19.2% in April 2026.

How did search popularity change for United Kingdom bowling chains in September 2026?

6 changes

  1. In September 2026, All Star Lanes gained share of searches among bowling chains in the United Kingdom, from 7.1% to 9.9%.

  2. In September 2026, Lane7 gained share of searches among bowling chains in the United Kingdom, from 19.5% to 22%.

  3. In September 2026, Hollywood Bowl lost share of searches among bowling chains in the United Kingdom, from 52.9% to 49.1%.

  4. In September 2026, Tenpin lost share of searches among bowling chains in the United Kingdom, from 19.5% to 18%.

  5. Estimated monthly branded searches for Superbowl UK in the United Kingdom fell 86.7% over 12 measured months, from 5.4K to 720 in September 2026.

  6. Estimated monthly branded searches for Namco Funscape in the United Kingdom fell 80.2% over 12 measured months, from 12.1K to 2.4K in September 2026.

How are Lane7’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lane7’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lane7

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How the Brand Demand Index is measured

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