Brandwave

Lane7 vs Tenpin:Which is more popular?

In September 2026, Lane7 had more branded searches than Tenpin among bowling chains in the United Kingdom. Lane7 had about 74,000 branded searches, while Tenpin had 60,500. Lane7 made up 22% of all bowling chain searches we track, and Tenpin accounted for 18%. When we asked ChatGPT and Google AI Overviews about bowling chains, both Lane7 and Tenpin appeared in all three answers. Lane7 was mentioned before Tenpin in two out of three answers.

Among bowling chains in the United Kingdom in September 2026

Who do people search for more?

Lane7, about 22% more searches than Tenpin

Lane7 74K searchesTenpin 60.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Lane7 in 3 of 3Tenpin in 3 of 3

Who does AI recommend more?

Lane7, named ahead of Tenpin in 2 of 3 answers

Lane7 first in 2Tenpin first in 1

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Top bowling chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Lane7 and Tenpin showed up in all three answers. Lane7 was listed before Tenpin in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hollywood Bowl1st
  2. Lane72nd
  3. Tenpin3rd
  4. All Star Lanes–
  5. Namco Funscape–
  6. Superbowl UK–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hollywood Bowl3 of 3Named in 3 of 3 ChatGPT answers
  • Lane73 of 3Named in 3 of 3 ChatGPT answers
  • Tenpin3 of 3Named in 3 of 3 ChatGPT answers
  • All Star Lanes0 of 3Named in 0 of 3 ChatGPT answers
  • Namco Funscape0 of 3Named in 0 of 3 ChatGPT answers
  • Superbowl UK0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bowling chains

3 answers
  • Asked ChatGPT

    “Which bowling chain is the best in the UK?”

    1. 1Hollywood Bowl
    2. 2Tenpin
    3. 3Lane7
  • Asked ChatGPT

    “What are the best ten-pin bowling places in the UK?”

    1. 1Lane7
    2. 2Hollywood Bowl
    3. 3Tenpin
  • Asked ChatGPT

    “Which bowling chain in the UK is best for a group night out?”

    1. 1Hollywood Bowl
    2. 2Lane7
    3. 3Tenpin
  • Searched Google, AI Overview

    “bowling”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tenpin bowling”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Lane7 or Tenpin more popular in search?

This chart shows how often people search Google for Lane7 and Tenpin by name. Each line represents a brand's share of searches for all six bowling chains we track, month by month, from searches in United Kingdom.

Lane7 and Tenpin among bowling chains in the United Kingdom, by month

Share of searches by month for Lane7, Tenpin. The figures are in the table below the chart.

View monthly share of searches table
MonthHollywood BowlLane7TenpinAll Star LanesNamco FunscapeSuperbowl UK
Oct 202541.5%27.9%18.7%8.4%2.5%1.1%
Nov 202541.5%27.7%18.6%10.2%0.91%1.1%
Dec 202543%23.6%23.6%8.7%0.77%0.41%
Jan 202648%21.5%21.5%7.9%0.86%0.37%
Feb 202647.4%21.2%21.2%7.8%0.85%1.6%
Mar 202649%22.1%18.1%9.9%0.71%0.24%
Apr 202652.1%19.2%19.2%8.6%0.75%0.26%
May 202648%21.5%21.5%7.9%0.84%0.21%
Jun 202647.2%21.1%21.1%9.5%0.84%0.25%
Jul 202650%22.4%18.3%8.2%0.88%0.22%
Aug 202652.9%19.5%19.5%7.1%0.77%0.22%
Sep 202649.1%22%18%9.9%0.71%0.21%

How has the Lane7 and Tenpin comparison changed over the last 12 months?

3 findings
  • Lane7 was ahead of Tenpin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lane7’s share of searches among bowling chains in the United Kingdom moved from 27.9% to 22%, and its estimated monthly branded searches moved from 135K to 74K.
  • Across the 12 months ending September 2026, Tenpin’s share of searches among bowling chains in the United Kingdom moved from 18.7% to 18%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

How did search popularity change for United Kingdom bowling chains in September 2026?

2 changes
  1. In September 2026, Lane7 gained share of searches among bowling chains in the United Kingdom, from 19.5% to 22%.

  2. In September 2026, Tenpin lost share of searches among bowling chains in the United Kingdom, from 19.5% to 18%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lane7’s and Tenpin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lane7

1 branded search term

  • lane7

Tenpin

1 branded search term

  • tenpin

How the Brand Demand Index is measured

Other head-to-heads among bowling chains

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