Brandwave

Lane7 vs Superbowl UK:Which is more popular?

In September 2026, Lane7 had more branded searches than Superbowl UK among bowling chains in the United Kingdom. Lane7 had about 74,000 branded searches, while Superbowl UK had 720. Lane7 made up 22% of all bowling chain searches we track, and Superbowl UK accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about bowling chains, Lane7 appeared in all three answers and Superbowl UK in none.

Among bowling chains in the United Kingdom in September 2026

Who do people search for more?

Lane7, about 103 searches for every 1 for Superbowl UK

Lane7 74K searchesSuperbowl UK 720 searches

Who does AI mention more?

Lane7, mentioned in every answer we collected

Lane7 in 3 of 3Superbowl UK in 0 of 3

Who does AI recommend more?

Lane7, the only one of the two named

Lane7 first in 3Superbowl UK never named

Follow Lane7 vs Superbowl UK and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top bowling chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lane7 appeared in all three answers. Superbowl UK did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hollywood Bowl1st
  2. Lane72nd
  3. Tenpin3rd
  4. All Star Lanes–
  5. Namco Funscape–
  6. Superbowl UK–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hollywood Bowl3 of 3Named in 3 of 3 ChatGPT answers
  • Lane73 of 3Named in 3 of 3 ChatGPT answers
  • Tenpin3 of 3Named in 3 of 3 ChatGPT answers
  • All Star Lanes0 of 3Named in 0 of 3 ChatGPT answers
  • Namco Funscape0 of 3Named in 0 of 3 ChatGPT answers
  • Superbowl UK0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bowling chains

3 answers

  • Asked ChatGPT

    “Which bowling chain is the best in the UK?”

    1. 1Hollywood Bowl
    2. 2Tenpin
    3. 3Lane7

  • Asked ChatGPT

    “What are the best ten-pin bowling places in the UK?”

    1. 1Lane7
    2. 2Hollywood Bowl
    3. 3Tenpin

  • Asked ChatGPT

    “Which bowling chain in the UK is best for a group night out?”

    1. 1Hollywood Bowl
    2. 2Lane7
    3. 3Tenpin

  • Searched Google, AI Overview

    “bowling”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tenpin bowling”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Lane7 or Superbowl UK more popular in search?

This chart shows how often people search Google for Lane7 and Superbowl UK by name. Each line represents a brand's share of searches for all six bowling chains we track, month by month, from searches in United Kingdom.

Lane7 and Superbowl UK among bowling chains in the United Kingdom, by month

Share of searches by month for Lane7, Superbowl UK. The figures are in the table below the chart.

View monthly share of searches table
MonthHollywood BowlLane7TenpinAll Star LanesNamco FunscapeSuperbowl UK
Oct 202541.5%27.9%18.7%8.4%2.5%1.1%
Nov 202541.5%27.7%18.6%10.2%0.91%1.1%
Dec 202543%23.6%23.6%8.7%0.77%0.41%
Jan 202648%21.5%21.5%7.9%0.86%0.37%
Feb 202647.4%21.2%21.2%7.8%0.85%1.6%
Mar 202649%22.1%18.1%9.9%0.71%0.24%
Apr 202652.1%19.2%19.2%8.6%0.75%0.26%
May 202648%21.5%21.5%7.9%0.84%0.21%
Jun 202647.2%21.1%21.1%9.5%0.84%0.25%
Jul 202650%22.4%18.3%8.2%0.88%0.22%
Aug 202652.9%19.5%19.5%7.1%0.77%0.22%
Sep 202649.1%22%18%9.9%0.71%0.21%

How has the Lane7 and Superbowl UK comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom bowling chains in September 2026?

2 changes

  1. In September 2026, Lane7 gained share of searches among bowling chains in the United Kingdom, from 19.5% to 22%.

  2. Estimated monthly branded searches for Superbowl UK in the United Kingdom fell 86.7% over 12 measured months, from 5.4K to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lane7’s and Superbowl UK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lane7

1 branded search term

  • lane7

Superbowl UK

1 branded search term

  • superbowl uk

How the Brand Demand Index is measured

Other head-to-heads among bowling chains

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free