Brandwave

How popular isHeat Geek?

In September 2026, people searched for Heat Geek by name about 5,400 times in the United Kingdom, a 45.5% decrease from the previous year. These searches made up 22.8% of all United Kingdom heat pump installer searches, placing Heat Geek third out of six installers. When we asked both ChatGPT and Google AI Overviews about heat pump installers, Heat Geek appeared in two of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Heat Geek is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. HeatableShare of searches 34.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Octopus EnergyShare of searches 27.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. Heat GeekShare of searches 22.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. AiraShare of searches 6.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. British GasShare of searches 5.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top heat pump installers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Heat Geek was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Heat Geek is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octopus Energy1st
  2. Heat Geek2nd
  3. Aira3rd
  4. Heatable4th
  5. British Gas–
  6. EDF–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heatable2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Octopus Energy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Heat Geek2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aira2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EDF1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • British Gas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about heat pump installers

4 answers

  • Asked ChatGPT

    “Who is the best heat pump installer in the UK?”

    1. 1Heat Geek
    2. 2Octopus Energy
    3. 3Aira
    4. 4Heatable

  • Asked ChatGPT

    “Which company should I use to install an air source heat pump?”

    1. Asked ChatGPT

      “What are the best companies for heat pump installation in the UK?”

      1. 1Octopus Energy
      2. 2Aira
      3. 3Heat Geek
      4. 4Heatable

    2. Searched Google, AI Overview

      “air source heat pump”

      1. 1EDF

    3. Searched Google, AI Overview

      “heat pump installers”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

    Which heat pump installers compete with Heat Geek?

    Heat Geek against heat pump installers in the United Kingdom, by month

    Share of searches by month for Heatable, Octopus Energy, Heat Geek, Aira, British Gas, EDF. The figures are in the table below the chart.

    View monthly share of searches table
    MonthHeatableOctopus EnergyHeat GeekAiraBritish GasEDF
    Oct 202522.4%27.4%33.5%9.8%4.4%2.4%
    Nov 202525.3%25.3%31.1%11.1%3.8%3.4%
    Dec 202528.4%28.4%28.4%8.4%3.8%2.5%
    Jan 202630.7%30.7%25%7.2%3.8%2.7%
    Feb 202630.5%30.5%24.9%7.4%4.1%2.7%
    Mar 202630%36.6%20%7%3.7%2.7%
    Apr 202634.5%28.1%23%8.1%3.7%2.5%
    May 202635%28.5%23.3%6.9%3.8%2.5%
    Jun 202641.1%27.4%18.3%6.6%4.2%2.4%
    Jul 202637%30.2%20.1%5.9%4%2.7%
    Aug 202630.7%30.7%25.1%6%4.7%2.7%
    Sep 202634.1%27.8%22.8%6.7%5.5%3%

    1. 1.Heatable

      34.1%

      Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.4 points.

    2. 2.Octopus Energy

      27.8%

      Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -2.9 points.

    3. 3.Heat Geek

      22.8%

      Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -2.4 points.

    4. 4.Aira

      6.7%

      Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.7 points.

    5. 5.British Gas

      5.5%

      Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.8 points.

    6. 6.EDF

      3%

      Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.3 points.

    Compare popularity between Heat Geek and its closest rivals

    Every comparison with Heat Geek

    5 comparisons

    How has branded search demand for Heat Geek changed in the United Kingdom over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Heat Geek in the United Kingdom fell from 9.9K to 5.4K.
    • Across the 12 months ending September 2026, Heat Geek’s share of searches among heat pump installers in the United Kingdom decreased from 33.5% to 22.8%.
    • Across the 12 months ending September 2026, Heat Geek’s share of searches among heat pump installers in the United Kingdom peaked at 33.5% in October 2025 and was lowest at 18.3% in June 2026.
    • Across the 12 months ending September 2026, Heat Geek fell from 1st to 3rd among heat pump installers in the United Kingdom.

    How did search popularity change for United Kingdom heat pump installers in September 2026?

    6 changes

    1. In September 2026, Heatable gained share of searches among heat pump installers in the United Kingdom, from 30.7% to 34.1%.

    2. In September 2026, British Gas gained share of searches among heat pump installers in the United Kingdom, from 4.7% to 5.5%.

    3. In September 2026, Aira gained share of searches among heat pump installers in the United Kingdom, from 6% to 6.7%.

    4. In September 2026, Octopus Energy lost share of searches among heat pump installers in the United Kingdom, from 30.7% to 27.8%.

    5. In September 2026, Heat Geek lost share of searches among heat pump installers in the United Kingdom, from 25.1% to 22.8%.

    6. EDF’s share of searches among heat pump installers in the United Kingdom has gained ground for 3 months in a row, from 2.4% to 3% in September 2026.

    How are Heat Geek’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Heat Geek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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