How popular isDr. Oetker in search?
In September 2026, there were an estimated 16.5K branded searches for Dr. Oetker in United Kingdom which is down 11.8% over the last 12 months. Dr. Oetker holds 17.1% estimated Share of Search among United Kingdom frozen pizza brands and is ranked 2nd of 3 competitors for search popularity.
- Goodfella's71.2%
Dr. Oetker17.1%
Chicago Town11.6%
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Which frozen pizza brands compete with Dr. Oetker?
Share of Search by month for Goodfella's, Dr. Oetker, Chicago Town. The figures are in the table below the chart.
View monthly share of search table
| Month | Goodfella's | Dr. Oetker | Chicago Town |
|---|---|---|---|
| Oct 2025 | 73.1% | 16.7% | 10.2% |
| Nov 2025 | 71.7% | 16.3% | 12% |
| Dec 2025 | 75.9% | 15.5% | 8.6% |
| Jan 2026 | 75.6% | 14.1% | 10.3% |
| Feb 2026 | 71.7% | 16.3% | 12% |
| Mar 2026 | 71.9% | 16% | 12.1% |
| Apr 2026 | 75% | 14.8% | 10.3% |
| May 2026 | 71.6% | 16.8% | 11.7% |
| Jun 2026 | 71.6% | 16.8% | 11.7% |
| Jul 2026 | 74.6% | 15% | 10.4% |
| Aug 2026 | 75% | 15.1% | 10% |
| Sep 2026 | 71.2% | 17.1% | 11.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.2% | 68.6K | -16.4% | -3.7 points | |
| 2, held 2nd | 17.1% | 16.5K | 0% | +2.1 points | |
| 3, held 3rd | 11.6% | 11.2K | +2.8% | +1.7 points |
71.2%
Held 1st. 68.6K estimated branded searches, -16.4% vs prior month. Share -3.7 points.
17.1%
Held 2nd. 16.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
11.6%
Held 3rd. 11.2K estimated branded searches, +2.8% vs prior month. Share +1.7 points.
Compare search popularity between Dr. Oetker and its closest rivals
Every comparison with Dr. Oetker
2 comparisons
How has branded search demand for Dr. Oetker changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dr. Oetker in United Kingdom fell from 18.7K to 16.5K.
- Across the 12 months ending September 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands in United Kingdom peaked at 17.1% in September 2026 and was lowest at 14.1% in January 2026.
How did search popularity change for United Kingdom frozen pizza brands in September 2026?
3 changes
In September 2026, Dr. Oetker gained estimated Share of Search among frozen pizza brands in United Kingdom, from 15.1% to 17.1%.
In September 2026, Chicago Town gained estimated Share of Search among frozen pizza brands in United Kingdom, from 10% to 11.6%.
In September 2026, Goodfella's lost estimated Share of Search among frozen pizza brands in United Kingdom, from 75% to 71.2%.
How is Dr. Oetker measured?
Brandwave collects information about searches that people make online using Dr. Oetker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- dr oetker
- dr oetker pizza
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