How popular isDentalplan?
In September 2026, people searched for Dentalplan by name about 3,600 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 11.2% of all United Kingdom dental plan provider searches, placing Dentalplan third out of seven providers. When we asked both ChatGPT and Google AI Overviews about dental plan providers, Dentalplan did not appear in any of the answers.
Dentalplan is the third most searched of 7 competitors and not listed in any AI answer.
DenplanShare of searches 68.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BupaShare of searches 11.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- DentalplanShare of searches 11.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
VitalityShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
AXAShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top dental plan providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dentalplan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Simplyhealth1st- Bupa2nd
- Denplan3rd
- AXA4th
Practice Plan5th- Vitality6th
- Dentalplan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Denplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bupa4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AXA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simplyhealth4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vitality1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Practice Plan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dentalplan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dental plan providers
5 answers
Asked ChatGPT
“What's the best dental plan in the UK?”
Asked ChatGPT
“Is dental insurance worth it in the UK, and which provider is best?”
Asked ChatGPT
“Which dental payment plan should I join?”
Searched Google, AI Overview
“dental insurance”
Searched Google, AI Overview
“dental plan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which dental plan providers compete with Dentalplan?
Share of searches by month for Denplan, Bupa, Dentalplan, Vitality, AXA, Simplyhealth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Denplan | Bupa | Dentalplan | Vitality | AXA | Simplyhealth | Practice Plan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 13.4% | 10.9% | 2.5% | 3.2% | 2.5% | 0.35% |
| Nov 2025 | 69.6% | 11.3% | 11.3% | 2.6% | 2.6% | 2.3% | 0.36% |
| Dec 2025 | 69.3% | 11.2% | 11.2% | 2.7% | 2.7% | 2.2% | 0.44% |
| Jan 2026 | 65.4% | 13% | 13% | 2.4% | 3.1% | 2.4% | 0.51% |
| Feb 2026 | 69.1% | 11.2% | 11.2% | 2.2% | 3.3% | 2.2% | 0.66% |
| Mar 2026 | 67.1% | 13.4% | 10.9% | 2.5% | 3.2% | 2.2% | 0.79% |
| Apr 2026 | 69.8% | 11.3% | 11.3% | 2.3% | 2.6% | 1.9% | 0.82% |
| May 2026 | 67.4% | 13.4% | 10.9% | 2.7% | 2.7% | 1.8% | 1.2% |
| Jun 2026 | 68.8% | 11.2% | 11.2% | 2.7% | 2.7% | 2.2% | 1.2% |
| Jul 2026 | 71.1% | 11.5% | 9.3% | 2.3% | 2.3% | 1.9% | 1.5% |
| Aug 2026 | 70.4% | 11.4% | 9.2% | 2.8% | 2.8% | 1.9% | 1.5% |
| Sep 2026 | 68.9% | 11.2% | 11.2% | 2.7% | 2.2% | 2.2% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.9% | 22.2K | 0% | -1.5 points | |
| 2, held 2nd | 11.2% | 3.6K | 0% | -0.2 points | |
| 3, held 3rd | 11.2% | 3.6K | +24.1% | +2 points | |
| 4, moved from 5th to 4th | 2.7% | 880 | 0% | -0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.2% | 720 | -18.2% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.2% | 720 | +22% | +0.4 points | |
| 7, held 7th | 1.5% | 480 | 0% | 0 points |
1.
Denplan68.9%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -1.5 points.
2.
Bupa11.2%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
11.2%
Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2 points.
4.
Vitality2.7%
Moved from 5th to 4th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
AXA2.2%
Moved from 4th to 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.6 points.
2.2%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.4 points.
1.5%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Bupa sells other things too, so only its searches that name this product count here, like “bupa dental insurance”.
Compare popularity between Dentalplan and its closest rivals
Every comparison with Dentalplan
6 comparisons
How has branded search demand for Dentalplan changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dentalplan in the United Kingdom fell from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Dentalplan’s share of searches among dental plan providers in the United Kingdom peaked at 13% in January 2026 and was lowest at 9.2% in August 2026.
How did search popularity change for United Kingdom dental plan providers in September 2026?
6 changes
In September 2026, Dentalplan gained share of searches among dental plan providers in the United Kingdom, from 9.2% to 11.2%.
In September 2026, Denplan lost share of searches among dental plan providers in the United Kingdom, from 70.4% to 68.9%.
In September 2026, AXA lost share of searches among dental plan providers in the United Kingdom, from 2.8% to 2.2%.
In September 2026, Vitality rose from 5th to 4th among dental plan providers in the United Kingdom.
Estimated monthly branded searches for Practice Plan in the United Kingdom rose 242.9% over 12 measured months, from 140 to 480 in September 2026.
Estimated monthly branded searches for Bupa in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are Dentalplan’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Dentalplan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dentalplan
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Is Dentalplan your brand?
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