Brandwave

How popular isBob Martin?

In September 2026, people searched for Bob Martin by name about 170 times in the United Kingdom, about the same as the previous year. These searches made up 1.5% of all United Kingdom cat litter brand searches, placing Bob Martin fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about cat litter brands, Bob Martin did not appear in any of the answers.

Search and AI answers in September 2026

Bob Martin is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. Cat's BestShare of searches 48.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. CatsanShare of searches 26.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. World's Best Cat LitterShare of searches 21.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. PettexShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Bob MartinShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cat litter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bob Martin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. World's Best Cat Litter1st
  2. Cat's Best2nd
  3. Catsan3rd
  4. Pettex–
  5. Bob Martin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cat's Best3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • World's Best Cat Litter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Catsan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pettex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bob Martin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which cat litter brands compete with Bob Martin?

Bob Martin against cat litter brands in the United Kingdom, by month

Share of searches by month for Cat's Best, Catsan, World's Best Cat Litter, Pettex, Bob Martin. The figures are in the table below the chart.

View monthly share of searches table
MonthCat's BestCatsanWorld's Best Cat LitterPettexBob Martin
Oct 202543.6%29.1%23.4%2.6%1.4%
Nov 202538.5%31.5%25.4%2.8%1.8%
Dec 202540.3%26.6%26.6%2.9%3.6%
Jan 202642.8%28.5%23%3.1%2.5%
Feb 202643.4%28.6%23.7%2.6%1.7%
Mar 202643.6%28.7%23.8%2.6%1.4%
Apr 202638.8%31.3%25.9%2.3%1.8%
May 202638.9%31.4%25.9%2.3%1.5%
Jun 202646.4%25.3%25.3%1.8%1.2%
Jul 202641.1%27.4%27.4%2.4%1.6%
Aug 202643.6%28.7%23.8%2.6%1.4%
Sep 202648.5%26.1%21.6%2.3%1.5%

  1. 1.Cat's Best

    48.5%

    Held 1st. 5.4K estimated branded searches, +22.7% vs prior month. Share +5 points.

  2. 2.Catsan

    26.1%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.World's Best Cat Litter

    21.6%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.Pettex

    2.3%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Bob Martin

    1.5%

    Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

Compare popularity between Bob Martin and its closest rivals

Every comparison with Bob Martin

4 comparisons

How has branded search demand for Bob Martin changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bob Martin in the United Kingdom held steady at 170.
  • Across the 12 months ending September 2026, Bob Martin’s share of searches among cat litter brands in the United Kingdom peaked at 3.6% in December 2025 and was lowest at 1.2% in June 2026.

How did search popularity change for United Kingdom cat litter brands in September 2026?

4 changes

  1. In September 2026, Cat's Best gained share of searches among cat litter brands in the United Kingdom, from 43.6% to 48.5%.

  2. In September 2026, Catsan lost share of searches among cat litter brands in the United Kingdom, from 28.7% to 26.1%.

  3. In September 2026, World's Best Cat Litter lost share of searches among cat litter brands in the United Kingdom, from 23.8% to 21.6%.

  4. Estimated monthly branded searches for Pettex in the United Kingdom fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are Bob Martin’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bob Martin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bob martin cat litter

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How the Brand Demand Index is measured

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